Published on December 3, 2007
Cooking up an e-Campus: A Recipe for “e” in Higher Ed: Cooking up an e-Campus: A Recipe for “e” in Higher Ed CCCU Conference – June 2001 Dr. Bill Goad Oklahoma Christian University Oklahoma Christian University: Oklahoma Christian University OC is private University affiliated with Churches of Christ. 1800 students on a main campus in Oklahoma City a 300-student branch campus in Portland, Oregon Primarily residential, undergraduate programs with graduate programs in Ministry and Business. Officially launched e-campus project in February 2000. What we did in two “easy” steps…: What we did in two “easy” steps… Develop an e-campus strategy (pick a path) Implement an e-campus strategy. (start down the path) Betty CrockerSchool of Technology: Betty Crocker School of Technology Developing an e-Campus is a lot like learning a new skill… say cooking. So, the best guide for the journey is… Learning to Cook: Learning to Cook Dear Boys and Girls, Learning to cook can be an adventure—like exploring a new country, with a recipe for your map. And if you follow directions exactly, you are sure to arrive at your destination—proud and pleased to be able to cook many good things for your family and friends…. Good luck and happy cooking, Betty Crocker New Boys and Girls Cookbook IntroducingBetty Crocker’s Test-Helpers: Introducing Betty Crocker’s Test-Helpers “We learned what words like baste and fold and beat mean.” --Peter “We learned to use the pots and pans that our mothers have in the kitchens.” --John IntroducingBetty Crocker’s Test-Helpers: Introducing Betty Crocker’s Test-Helpers “When I started testing recipes, I didn’t know a tablespoon from a teaspoon. Now I know.” --Shelley Betty Crocker Principles: Betty Crocker Principles Before you can cook you need to know the language and the tools of cooking. Before you can develop an e-campus strategy you need to know the language & tools of the campus and e-business. Campus Mission & Vision Pedagogy, Learning styles, Assessment… SEM, Discount rates, Budgets… CRM, Portals, e-learning, Java, XML… Developing an e-Campus Recipe (Strategy) : Developing an e-Campus Recipe (Strategy) STEP #1 Betty Crocker’s Test-Helpers: Betty Crocker’s Test-Helpers “We tested about 136 recipes and we liked almost every one of them.” --Donna “It’s important to read all the way through the recipe before you start to cook.” --Joel Betty Crocker Principles: Betty Crocker Principles Just as there are many different recipes to cook, there are many “e” options to choose from. The recipe that is right for your institution is a matter of taste. Decide what recipe you are going to cook – what your strategy is going to be. Begin with the end in mind. What is an e-Campus Strategy?: What is an e-Campus Strategy? A high level plan for achieving some specific business goals and objectives using “e” ideas and technology. A document that identifies: the goals and objectives that are being supported by the strategy the specific e-strategies that will be employed to achieve specific goals and objectives the plans (list of projects and timeline) required to implement the strategies OC e-Campus Strategy Example: OC e-Campus Strategy Example Goals Extend and enhance the OC experience. Strategies Provide personalized information via a intranet portal Provide easy anywhere and anytime access with mobile computing program Plans: Detailed plans for building and implementing a personalized web portal Project Plan for implementing a mobile computing program Creating an e-Campus Strategy: Creating an e-Campus Strategy Identify Goals of Organization Create Strategies to meet Goals Build Project Plans to implement Strategies. Review and Revise We used a consultant to help us work through this process. Creating an e-Campus Strategy: Identify Goals and Objectives identify currently defined mission, goals, and objectives interview executives focus groups for all stakeholders have planning session just for goals and objectives use examples and ideas from other organizations Creating an e-Campus Strategy Slide16: “Sometimes our best friends helped us decide if we liked the recipe.” --Joan “If we didn’t like it, Betty Crocker didn’t put it in the book.” –Chris Betty Crocker’s Test-Helpers Betty Crocker Principles: Betty Crocker Principles If the people who you are going to serve don’t like what you cook, then nothing else matters. Get the right people involved in developing the recipe (strategy). Executives, Managers, Faculty, Students Some ideas that are good for others are bad ideas for your organization. Don’t include them! Creating an e-Campus Strategy: Create Strategies Continue to learn about the organization Interviews with key individuals how do they think they will reach the goals what is keeping them from reaching the goals what problems do they have It would be great if .. Learn what others are doing Create a vision of the future Brainstorming Focus Groups Creating an e-Campus Strategy Creating an e-Campus Strategy: Build Plans Identify the project(s) that would be required to implement the strategies Identify the cost ($) of the projects Identify the benefits ($) of the projects Identify the sequence of the projects and the rollout requirements Creating an e-Campus Strategy Creating an e-Campus Strategy: Creating an e-Campus Strategy Review and Revise review with project team review with executives individually review with executive team review with user community create “final-for-now” document Slide21: “enhancing and extending the OC experience” OC e-Campus Strategy: OC e-Campus Strategy Personalized Web Experience with Anytime-Anywhere Access in order to: e-nhance Student Learning e-xtend Communications e-nable Student Services e-ngage Campus Constituents e-ncourage Technological Literacy e-mpower Students for the Future Implementing an e-Campus Recipe (Strategy) : Implementing an e-Campus Recipe (Strategy) Oklahoma Christian’s e-Campus Recipe STEP #2 Betty Crocker’s Test-Helpers: Betty Crocker’s Test-Helpers “It’s easy to cook if you do what the recipe says.” --Eileen “If you do what Betty Crocker says, you can learn to cook easily.” --Joan Betty Crocker Principles: Betty Crocker Principles Now that you have a recipe (strategy) just do it! Well…what are you waiting for… Just appoint a project manager and go… This web technology is as simple as point and click, what is taking you so long…. OK, maybe it is not that easy, but it is the next step and we don’t have long to get it done. OC e-Campus Ingredients: OC e-Campus Ingredients Mobile Computing Program Laptops Computers Wireless Networking Educational Technology Support Staff Support Tools Dynamic Web Presence myOC intranet portal Engaging internet site On-line Constituent Services Mobile Computing Program: Mobile Computing Program Laptop Program Faculty IBM Thinkpads in Fall 2000 Students IBM Thinkpads Pilot program – Spring 2001 All students with > 5 hours in fall 2001. Seniors waiver option (35 applied) 3-year refresh cycle Standardization enables good support FAQs at http://www.oc.edu/its Wireless Networking 80% coverage now 95% coverage by by Fall 2001. Paying for Mobile Computing: Paying for Mobile Computing Costs depend on: Laptop Model (PIII-900, 14.1”, 256MB, 20GB, CD-RW, integrated wireless…) Refresh Cycle (3 years) Financing mechanism (FMV Lease) Level of support provided Laptops included in student tuition and fees (no separate technology fee) Wireless costs for entire campus less than wiring our campus apartments. Support costs paid in part by IBM warranty repair program. Educational Technology Support: Educational Technology Support Learning/Pedagogy is the driving force, not technology A major technology initiative on campus must give attention to the academic impact Technology Mediated Learning: Technology Mediated Learning Seven Principles of Good Practice: Seven Principles of Good Practice Encourage student-faculty contact Encourage cooperation among students Encourage active learning Provide prompt feedback Emphasize time on task Communicate high expectations Respect diverse talents and ways of thinking From Chickering and Gamson, 1987 Receptacle Model of Learning: Receptacle Model of Learning The Discovery Model of Learning: The Discovery Model of Learning Case Studies Discussions Exercises Student Presentations Student Tech Demos Problem Analysis Current Lectures One-Minute Quizzes In-Class Chat Pre-CM Post-CM CM Reading Assignments On-line Quizzing Simulations Cyber-Shows Collaborative Writing Presentation Preparation Pre-Exam Chats E-Mail Discussion Board Student Assignments Software Demos On-line Guests/Videos Notes on Line Internet Research Group Web Sites E-Mail Educational Technology Support: Educational Technology Support Institute for Educational Technology Faculty projects Learning Objects to support courses Faculty training “Mandatory” training courses Collaborative Training with SNU & OBU Faculty Institutes for next year Faculty support One-on-One consultations Blackboard Course Management System 60 courses and 20 faculty in first semester Educational Technology Support: Educational Technology Support Classroom Technology Upgrades Computer/Video Projection Systems Laptop Classrooms (old computer labs) Training Tools Thinkpad button Training Videos On-line Technology Training by NETg Learning Objects and admin tools are key Slide36: Personalized web-based portal provided for faculty, staff, and students News and Announcements Campus Calendar and Information Group/Organization Communication Class Information Access to Campus Services Launched in October, 2000. Developed in conjunction with an e-business solutions partner. Rapid Development using Java, Websphere, DB2 On-line Constituent Services: On-line Constituent Services Web Services functionality integrated into myOC portal. Student academic records Student financial services Reporting Services for Faculty and Staff Budget reports using ERP application security Additional services developed in house. Library, Campus News, etc. Lessons Learned : Lessons Learned Betty Crocker’s Test-Helpers: Betty Crocker’s Test-Helpers “I learned how to use a sharp knife without cutting myself.” --Sandra “We had to be careful when we took hot pans out of the oven.” --Joseph Betty Crocker Principles: Betty Crocker Principles There are dangers in the “e” world, just like there are dangers in cooking. Some sharp knives and hot pans… 24/7 Expectations Authentication Data Integrity Systems integration Increased expectations Faculty reluctance from some Betty Crocker’s Test-Helpers: Betty Crocker’s Test-Helpers “We always said what we thought, even if it wasn’t complimentary.” –Ricky “We had to say if we liked these dishes enough to make them again.” --Eric Betty Crocker Principles: Betty Crocker Principles Tact and politeness may be appropriate at the dinner table, but real evaluation & feedback is required for e-Campus ingredients. Some dishes only get cooked one time. Mistakes will be made, just don’t make them again. Betty Crocker’s Test-Helpers: Betty Crocker’s Test-Helpers “Mother showed me how to cut parsley and put it on top of the soup. It looked pretty there.” --Mary Sarah “We always left the kitchen clean. Then Mother liked to have us help.” --Alpha Betty Crocker Principles: Betty Crocker Principles Presentation is important in cooking. Presentation is important on the Web. Graphic Artist in the IT department? Multimedia specialist in the IT department? Web-based services are very public. From batch on third shift behind secure doors to real-time, any-time, available to all (if authorized) Clean data is now a requirement, it can’t be covered up anymore. IT moves from wholesale to retail Betty Crocker’s Test-Helpers: Betty Crocker’s Test-Helpers “I’d like to cook when I grow up, too.” Michael “Betty Crocker is like a real friend to me now.” –Carol Betty Crocker Principles: Betty Crocker Principles Cooking is for a lifetime, so is e-campus development. Every institution will be an e-Campus when they “grow up” You will spend a lot of time with vendor/partners and your project team. Choose them well so you can be real friends. Betty Crocker’s Test-Helpers: Betty Crocker’s Test-Helpers “We had to say if things were easy or difficult and if they tasted good.” --Bette Anne Betty Crocker Principles: Betty Crocker Principles These projects are not easy… Board and Administrative Support must be unwavering Faculty Support must be forthcoming Multiple, Complex Projects Culture change harder than technology Sustainable Financial Model IT Staff Recruiting and Retention These projects taste good… Enriched learning environment Efficient service model Enhanced competitive position Future Projects Planned: Future Projects Planned Improved Internet site Content Management System? Prospective Student Portal Alumni Portal e-Commerce capability Integration, Integration, Integration Vision -- Single sign-on for all systems. Integrate portal with course management system Betty Crocker’s Test-Helpers: Betty Crocker’s Test-Helpers “After all the recipes were tested, we had a wonderful party.” --Becky Slide51: Questions or Cooking Tips?