44xyvmlh

Information about 44xyvmlh

Published on September 27, 2007

Author: Noemie

Source: authorstream.com

Content

PLAYBOY - THE MAGAZINE OF YOUR DREAM LOTS OF THINGS have changed for the past half century: whole countries have disappeared from the world map. Technology, that seemed to be incredible, has become true. But nothing changes PLAYBOY – it  still stays the most famous, the most read magazine for men in the world. HUGH HEFNER, the founder of PLAYBOY and the symbol of American sexual revolution launched its first issue in 1953 in the USA with the circulation of 70,000 copies. Today, PLAYBOY is published in 22 countries with circulation more than 5 million copies and the readership over 15 million people. PLAYBOY RUSSIA appeared in July, 1995 and became one of the most successful brands in our country. Russian edition of PLAYBOY represents successful modern Russian men who enjoy life to the fullest.:  PLAYBOY - THE MAGAZINE OF YOUR DREAM LOTS OF THINGS have changed for the past half century: whole countries have disappeared from the world map. Technology, that seemed to be incredible, has become true. But nothing changes PLAYBOY – it  still stays the most famous, the most read magazine for men in the world. HUGH HEFNER, the founder of PLAYBOY and the symbol of American sexual revolution launched its first issue in 1953 in the USA with the circulation of 70,000 copies. Today, PLAYBOY is published in 22 countries with circulation more than 5 million copies and the readership over 15 million people. PLAYBOY RUSSIA appeared in July, 1995 and became one of the most successful brands in our country. Russian edition of PLAYBOY represents successful modern Russian men who enjoy life to the fullest. Slide3:  PLAYBOY RUSSIA LAUNCH: July, 1995 CIRCULATION: 120,000 copies monthly READERSHIP: 741,300 people per issue PLAYBOY Russia is very life-style oriented magazine. Celebrity profiles and pictorials of the most beautiful women, service features, columns of opinion makers, music, movies, fashion complete the comprehensive editorial package. The themes of highest technology, best cars, fashion and style make the magazine the most wanted products among the audience with a very high purchasing power. Beautiful women have always been one of the most important parts of PLAYBOY. These are the world's and Russian's best-known celebrities and models including: Pamela Anderson, Cindy Crawford, Sharon Stone, Kim Basinger, Bo Derek, Yulia Bordovskikh, Xenia Sobchak, Avrora, Lolita. PLAYBOY Russia remains an inspiration for modern Russian men who enjoy life and feel happy about it. PLAYBOY EDITORIAL CONTENT:  PLAYBOY EDITORIAL CONTENT INTERVIEWS In-depth interviews with people who make the difference in the world: John Malkovic, Boris Berezovsky, Andron Konchalovsky, Sergei Soloviov, Irina Khakamada PLAYLIST Best recommendations of music, movies, books, columns of Russian opinion makers, new trends in life PLAYMATES & COVER CELEBRITIES Yulia Bordovskikh, Xenia Sobchak, Zhanna Friske, Lolita and the most beautiful models LITERATURE Stephen King, Vladimir Sorokin, Victor Pelevin, Renata Litvinova, Yury Mamleev, Boris Akunin. FASHION & STYLE The latest tendency of men’s fashion HI-FI, TECHNO. The most advanced models and the best technological solutions AUTO VEHICLES The hottest news from the car industry, stylish concept-cars and bikes TRAVEL  Exotic places of the Planet, the most fashionable places, great advise. ENTERTAINMENT The most interesting themes to fulfill Playboy lifestyle Slide6:  READERSHIP DYNAMICS (RUSSIA – all urban population) Source: Gallup Media Slide7:  READERSHIP DYNAMICS (MOSCOW) Source: Gallup Media Slide8:  READERSHIP DYNAMICS (RUSSIA All Cities) Source: Gallup Media/All cities Sept’06-Feb’07 Slide9:  READERSHIP DYNAMICS (MOSCOW) Source: Gallup Media/Sept’06-Feb’07 Slide10:  Target Group: Age, 25-38 CPT (USD) Age, 25-38 Russia Source:Gallup Media NRS Russia, All Cities, Sept’06-Feb’07 Slide11:  Target Group: Age, 25-38 CPT (USD) Age, 25-38 Moscow Source:Gallup Media NRS Moscow, Sept’06-Feb’07 Slide12:  SOCIO-DEMOGRAPHIC DATA /RUSSIA all cities /Source: Gallup Media/Sept’06–Feb’07 Slide13:  SOCIO-DEMOGRAPHIC DATA /Moscow/ Source: Gallup Media/Sept’06-Feb’07 Slide14:  DISTRIBUTION TERRITORY Slide16:  PLAYBOY ADVERTISING RATES 2007 SIZE FORMAT AD RATE 1/1 page 215X275 mm + 5 mm bleed 9,100 USD 1/2 page (vertical) 215X136 mm + 5 mm bleed 6,200 USD 1-й spread 19,900 USD *the prices do not include VAT

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