461

Information about 461

Published on October 17, 2007

Author: funnyside

Source: authorstream.com

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European Market for Biotech/Medtech: SWITZERLAND MATTERS!:  European Market for Biotech/Medtech: SWITZERLAND MATTERS! U.S. Embassy Bern Julie Snyder, Senior Commercial Officer Aschi Hegg, Commercial Specialist & E-Business Leader Europe Marianne von Kaenel, Commercial Assistant Zurich America Center Sandor Galambos, Senior Commercial Specialist Elisabeth Mbitha-Schmid, Commercial Assistant Appearances Can Be Deceptive:  Appearances Can Be Deceptive US-Swiss Bilateral Trade:  US-Swiss Bilateral Trade Switzerland is the 17th Largest Trading Partner for the U.S. U.S.-Swiss Bilateral Trade Grew by 20.6 % in 2006 to Reach USD 28.6 billion U.S. Exports to Switzerland Valued at USD 14.8 Billion in 2006 The Fastest Growing Market in Europe and Fourth Fastest Growing Market in the World for U.S. Exports U.S.-Swiss Bilateral Trade Comparable to Bilateral Trade with Italy and with Spain and Four Times Larger than U.S.-Austrian Trade U.S. / Swiss Trade by Main Commodity Groups:  U.S. / Swiss Trade by Main Commodity Groups Swiss Economic Indicators:  Swiss Economic Indicators Population of 7.5 million GDP in 2006 of about USD 378 Billion About 50% of Switzerland’s GDP is generated by trade. Estimated Economic Growth Was 2% in 2006 Forecast Growth of 2.5% for 2007 Bilateral Direct Investment:  Bilateral Direct Investment After the EU, U.S. is Second Largest Investor in Switzerland Switzerland is Sixth Largest Investor in the U.S. Over 650 U.S. Firms with a Presence in Switzerland, Employing about 70,000 Growing Number with Regional Europe/Middle East/Africa Sales/Operations Advantageous Multilingual/Multicultural Business Environment Highly Educated, Skilled Labor Force – Many Commute from Bordering Countries Major Commercial Centers and Biotech Hot Spots:  Major Commercial Centers and Biotech Hot Spots Slide9:  Greater Basel Area Leading Swiss Biotech-related Manufacturers:  Leading Swiss Biotech-related Manufacturers Hoffmann-La Roche Clariant Ciba Speciality Chemicals Novartis Nestle Serono Syngenta Leading U.S. Biotech and Medtech Companies in Switzerland :  Leading U.S. Biotech and Medtech Companies in Switzerland Amgen International Baxter and Baxter Healthcare Manufacturing Celgene—manufacturer of oncology products GE Healthcare Bio-Sciences Johnson & Johnson Medtronic—Manufacturing and Regional HQ Varian Medical Systems Zimmer Swiss Biotech Background :  Swiss Biotech Background Switzerland has the highest density of biotech activity the world with nearly 1,000 Swiss companies in the biotech, chemical, pharmaceutical, and food industries. Highest per capita patent issuance in the world Biotechnology is an engine of growth for the Swiss economy In November 2005, Florida Gov. Jeb Bush led a mission focused on biotech strategic partnerships in research to Basel Swiss Biotech Profile:  Swiss Biotech Profile Therapeutics and diagnostics Platform technologies Bioelectronics and bioinformatics Bio and specialty chemicals Plants Agricultural food processing Best Prospects for U.S. Exporters:  Best Prospects for U.S. Exporters Bio-informatics Information technologies for biochemistry Pharmacology and genetics Chip technology Laboratory robots Diagnostic tests Blood factors Swiss Position in R & D:  Swiss Position in R & D Switzerland as a Research Hub:  Switzerland as a Research Hub Strong R&D in Biotech, Nanotech, Pharmaceuticals, Chemicals, Electronics, Metallurgy and Machinery Public sector investment in R&D of USD 12 billion from 2004-7. Two-thirds of total R&D investment is funded by private sector. Private R&D led by 1,000 companies in chemical, pharmaceutical, biotech, and food sectors Switzerland as a Research Hub :  Switzerland as a Research Hub Switzerland ranks among the World’s Top Five Countries for R&D, investing 2.6% of GDP. Thirty-five universities and institutes with leading R&D laboratories Strong cooperation and networking between industry and universities to support innovation. Venture Capital funds are now the highest in Europe and growing rapidly, especially for biotech. Swiss Market for Laboratory Equipment and Scientific Instruments:  Swiss Market for Laboratory Equipment and Scientific Instruments Total market demand valued at an estimated USD 804 billion. U.S. imports valued at an estimated USD 95 billion. U.S. market share of about 45%, valued at USD 580 million for relevant software, data acquisition and processing. Procurement at federal and cantonal levels covered by WTO GPA; Major tenders on CS EU and CS Switzerland websites Annual federal budgetary increase of 7 % for R&D and education leading to growing procurement of advanced scientific/lab equipment Best Prospects for Lab/Scientific Equipment :  Best Prospects for Lab/Scientific Equipment Spectrometers LC and gas chromatographic analyzers Ion selective analyzers Systems for titration, extraction, and supercritical extraction Robotized systems Automated analytical systems Measuring instruments for pH, redox, temperature, conductivity, etc. Precision flow metering instruments 3-D simulation software for laboratory applications Competitive Advantages:  Competitive Advantages Many Swiss researchers have trained in the U.S. and have a preference for U.S. equipment. With strong Swiss R&D in the U.S., many Swiss products have been developed in the U.S., using custom-made substances. Many Swiss finished products contain U.S. components and ingredients. There is significant U.S.-Swiss bilateral direct investment in the chemical and pharmaceutical industries. Swiss Market for Medical Equipment and Devices:  Swiss Market for Medical Equipment and Devices Total Swiss market demand valued at about USD 2.6 billion Europe’s highest per capita income, attractive demanding market with national healthcare system Switzerland spends 11 % of GDP on healthcare Cost-containment is a growing concern Healthcare system administered by cantons Swissmedic is approval authority Ministry of Health sets reimbursement prices Swiss Market for Medical Equipment and Devices:  Swiss Market for Medical Equipment and Devices Growing recognition that use of advanced technologies contributes to economical patient care Highly sophisticated market in which patients demand advanced technologies Nearly 600 hospitals and medical homes and over 100 private clinics Specialized procedures (transplants) offered by university hospitals Over 1,500 medical laboratories Best Prospects for U.S. Exporters:  Best Prospects for U.S. Exporters Advanced diagnostic systems Monitoring and intensive care equipment Advanced cardiology equipment Orthopedic devices Clinical laboratory equipment In-vitro diagnostics Equipment for home health care and rehabilitation outpatients, and Market Characteristics:  Market Characteristics World-class infrastructure  High concentration of computer and Internet usage per capita   Business-friendly legal environment and few market impediments  Few large companies; small biotech and medtech manufacturers throughout the country are dependent on trade for survival Producer of high quality, valued-added goods Highly automated manufacturing sector Demand for high quality products with competitive prices Strong competition from EU suppliers Market Characteristics:  Market Characteristics Switzerland at epicenter of European competition Innovative products often introduced first in Switzerland Ideal test market—”Europe in Miniature” Follows EU regulations for standards, packaging, and labeling Additional standards for medications, cosmetics, and chemicals Switzerland as a “Gateway to Europe”—distribution channels to EU Multilingual and multicultural market—German, French, and Italian Market Strategies:  Market Strategies Express commitment to market Establish long-term relationships Work directly with a Swiss importer/distributor/end-user Meet customers’ needs; prepare to sell in small volumes Offer high quality and environmentally-friendly products Enter market early for competitive edge Consider regional and global potential of prospective Swiss customers ILMAC 2007 Basel, Switzerland 25 - 28 September 2007:  ILMAC 2007 Basel, Switzerland 25 - 28 September 2007 Industry Exhibition for Research and Development, Environmental and Process Technology in Pharmaceuticals, Chemicals and Biotechnology Trade Promotion: Commerce-certified trade show covering the Greater Basel Area market for U.S. suppliers to the biotech, chemical, pharmaceutical and food industries from R&D through production

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