5 Tried And Tested Advertising Techniques

Information about 5 Tried And Tested Advertising Techniques

Published on September 26, 2014

Author: abovealladvertising

Source: authorstream.com

Content

5 Tried And Tested Advertising Techniques: 5 Tried And Tested Advertising Techniques The Process Of Repetition: The Process Of Repetition Simple and effective, this is the most primary of advertising techniques. When a particular advertisement is repeated over a certain period of time, the viewer gets to remember the ad for a longer time. Repetition drives the message straight into the heads and minds of the viewers. Making Claims: Making Claims Advertisers often use a lot of claims like “Our products are this...”, “Our products are that...” etc. Using superlatives to describe a product is making claims that theirs is the best. In advertising terms this is called as “Weasel Words.” By Associating: By Associating Business houses more often than not associate themselves with famous personalities, occasions, sports events etc. This is an emotional way of getting into the psychology of the consumers so that they use the service or buy the product. Athletes, movie stars and other famous personalities can be seen endorsing brands and businesses. The Bandwagon Method: The Bandwagon Method The technique uses the concept of telling the consumer/customer that everybody is using “this and that product” and “you will be left behind if you don't.” In this regard, advertisers often use emotional attachments like patriotism or the current market trend. The Promotional Effect: The Promotional Effect Discounts, competitions, games, coupons etc. aim to create a hype and encourage customers to delve right in. The concept of winning something or getting something free always works in favor of the advertisers. All they need to do is use the right medium. Contact Information: Contact Information For the best in promotional flags , inflatables and other signage, contact us at: 6980 Corte Santa Fe, San Diego, CA 92121 1-866-552-2683 [email protected] http://www.abovealladvertising.net Thank You For Your Time: Thank You For Your Time

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