50 Benefits of Video Email

Information about 50 Benefits of Video Email

Published on August 3, 2014

Author: haroldkurtupdate

Source: authorstream.com

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PowerPoint Presentation: 50 Benefi t s of V ideo Ema i l W e dn e sd a y , J une 20th, 2 012 a t ht t p: / /H a rold K u r tOnl i n e . c om Jive S y ste m s c re a te d t h e m o s t c o m pr e h e n sive list as to t h e b e n e f its of Vi d e o M a r k e ting w ith E m ai l . S ome of the m a in ben e fi t s that vid e o e mail and w e b video m a rk e t i n g of f e r y ou a nd y o u r busin e ss. The l i st i s divi d e d in t o se ve r a l b e n e fit ca te g o r i e s to m a ke it ea si e r to r ea d. He re ’s t h e l i s t : DIF F ERENTIATI N G BENE F I T S Web v ideo and vid e o e m ail ma r k e t i ng c a n dif f e rent i a te y ou f rom the c om p e t i t i on in m a n y w a y s. 1. S tand O u t f r om t h e C r o w d – W h i le e v e r y o n e ’s r a mp i n g up their bu d g e t t o se n d plain te x t e mails, y ou c a n se n d vi d e o e mails to gain the c o mpeti t ive a dv a nt a g e . 2. Be R e m e m b e r e d – I t h a s be e n pr o v e n that the c omb i n a t i on of a udio a n d visu a l s t i m ulus inc rea s e s r e tention. 3. S tay o n t h e Cut t i ng - E d ge – W e b v i d e o a nd video e mail a r e a staple of c om m unic a t i on, th e y ’ re not g oi n g to g o a w a y . Us a ge of this new medium wi l l on l y in c r e a s e . 4. Be a Leader in Your F ield – Us a ge of w e b video is on the r ise, but it hasn ’ t y e t h i t t he mainstr e a m m a rk e ts. 5. P u t a F a c e t o t h e N a m e – F o r the most p a rt, p e ople like to do busin e ss wi t h p e ople th e y know. V ideo e mails let y our p rosp ec ts g e t t o kn o w y ou b e fo r e y ou e v e n m ee t t h e m. 6. Cap i tali z e on Your G re a te s t A sse t s… You a n d Your Te a m – Unlike c o p y , y ou a nd y o u r te a m c a n pr o d u c e m a rk e t ing videos w i t h l i t t le mo r e than a $60 w e b ca m. S a l e s co p y ca n b e e x p e nsive a nd t i me c onsuming to autho r . The di f f e r e n c e b e t w ee n maki n g a sale a nd losing a c usto m e r c a n o ft e n be a s si m ple a s ad d ing the hu m a n touch – that’s y ou a nd y our t e a m! 7. I m p r o v e Your C r e d i b i l ity – W h e n p e ople ca n see a nd h e a r y ou talki n g a bout t he b e n e fits of y o ur p rodu c ts and s e rvi c e s, th e y a r e much mo r e l i k e l y to t rust y ou. W h e n y ou h a ve trust, y ou h a ve sal e s. I M PRO V ED C OM M U NI C ATI O N BENE F I T S We all c o u ld stand to b e n e fit f r om i mprov e d c o m mun i ca t i on, a nd now w i t h v ideo e m ail m arket i n g te c hn iq u e s , a nd w e b video in g e n e r a l; we ca n m a ke s i g nifi ca nt i mprov e ments in the w a y we d e l i v e r our mes s a g e . 8. S ay it R ig h t t h e F irst Ti m e – Unlike a l i ve pres e ntation, v i d e os a r e r e c o rd e d. This m ea ns y ou ca n re c o r d it on c e , a nd u s e it ov e r a nd ov e r ag a in. S o if y our tir e d, un d e r t h e w ea t h e r, or e v e n h t t p : / / h a r o l d kurt o n li n e . c o m / v i d e o - b ra nd i ng / 5 0 - b en e fits- v i d e o - e m ail PowerPoint Presentation: sle e pin g , y ou ca n se n d y our p r e r ec o r d e d mess a ge a nd y ou kn o w that it will be pr e s e nted ri g ht. 9. E l i m i n a t e Con f u sion – W e ’ve a ll r e ce ived th a t p a ss i v e - a g g r e ss i ve plain te x t em a il f rom a c ol l e a g ue or f r iend. W h e n we ac t u a l l y sp e a k to t h e m l a te r , we find out th a t we w e re m i stak e n. This i s due to t he a bsence of n o nv e r b a l cu e s; f o r e x a mp l e , bo d y a nd fa c ial e x p re ss i ons. 10. P r ovi d e B e t t e r Cus t om e r S er v i c e – Vid e os c a n be pro d u c e d quick l y a nd ea si l y , but t he p e r c e i v e d v a lue is so m u c h hi g h e r th a n a pho n e c a ll or pl a in t e x t em a i l . T h e e nd r e sul t , h a pp i e r c usto m e rs. 11. Con n ec t w ith Clients a n d P r os p ec ts F r o m A n ywhe r e – J ust l ike re g u lar e mails, y ou ca n s e nd video e mails to y o u r n e x t door n e i g hbor o r all a w a y a round the wo r ld with t he c l i c k a but t on. 12. R e du c e Calls t o Cust o m e r Supp o r t – W h e n y o u do a b e t t e r job of a d d re ss i n g y o u r c usto m e rs’ qu e st i ons a nd c on ce rns, y ou r e d u c e the number of tim e s th e y c o nta c t y ou for h e lp. W e b video a l l ows y ou to c om m unic a te mo r e e f f e c t i v e l y . Th e r e f o r e , w h e n y ou r e spond to c usto m e r qu e st i ons with video e mails, y ou ca n p r ovide b e t t e r a ns w e rs, a nd y our c usto m e rs w on’t n ee d to cont a c t y ou a s o f ten. 13. I m p r o v e Consist e nc y in Your M a r k e ting – Consistent a nd c le a r m a r k e t i ng mess a g e s le a d to custom e rs a nd p r osp ec ts who und e rst a nd who y ou a re a nd wh a t y ou o f fer. Wh e n th e y ’ re r e a d y to b u y , th e y ’ll like l y th i nk of y ou. W i t h video e m a il ma r k e t i n g , y ou’ll h a v e a l i b ra r y of e v e r y video y ou e v e r s e nt. R e view them to ensu r e c onsisten c y a nd h a v e y our t ea m r e view them a s w e l l . Now y ou’ r e a ll on the s a me p a g e . 14. Use Vi d e o to E du c a t e – A r g u a b l y o n e of the b e st w a y s to s e ll is t o take a n info r mative tone with prosp ec ts. Te a c h th e m about th i n g s that inte r e st t h e m and h e lp t h e m i n their busin e sses. Mix in cont e nt about how y ou fit into t his witho u t being pus h y . I f done r i ght, y our p ros p ec t won ’ t ev e n r ea l iz e y our s e l l ing them. 15. R e a c h O u t t o You n g e r Cust o mer s in T h e ir D o m ain – The wo r ld we l i ve in i s co n stant l y e volv i ng a nd c h a n g i n g . B usiness a nd m a rk e t i ng i s no dif fe r e nt. T h e r ise of the inte r n e t, and mo r e r e ce nt l y w e b video, is u n d e niabl e . More p e ople ar e w a tch in g videos online e v e r y d a y . M a ke su r e that some of those videos a re y ours. 16. I n t r o du c e C r oss S e l l s – P a rt of wh a t m a k e s v i d e o e mail pow e r ful is t he se r ies of e x it l i nks loc a ted on the side of t h e video. W h e n y ou r ec o r d a video, y ou h a ve t h e p o w e r to in c l ude l i nks on the side of the sc r ee n t h a t l ea d to wh a te v e r in f o rm a t i on y ou would l i k e . This c rea tes a g re a t potential f or soft - s e l l i n g a nd ca l l s - to - a c t i on. “ Cl i c k the link on t he r i g ht t o take a d v a nt a g e of this o f f e r tod a y ! ” P ROCE S S I M P ROV E M ENT B ENE F I T S R e f i n i n g p r o ce sses is one of the f a stest w a y s to i n c r e a s e e f fi c ie n c y ; le a di n g to a si g nifi c a nt s a vin g s in both cost a n d t i m e . W h e n y ou use w e b v ideo , y ou not on l y r e fi n e the p r o c e ss, y ou e nh a n c e i t . P lain te x t c a n o n l y s a y so mu c h. Vi d e o tak e s y o ur pr o ce sses via y o ur mes s a g e to t he n e x t l e v e l. 17. P r i m e Your P r os p e c ts B e f o r e You M e e t T h e m – W i t h video e mail m a rk e t i n g , y ou ca n inco r por a te vi d e os into y our r out i ne that a c ce l e r a t e the s a les p r o ce ss. W h e n y ou sp e a k with a p r ospe c t over t h e phone f or the f irst t i m e , a sk for a n e mail add re ss and s e nd him a video e mail ins t ea d of a plain te x t em a i l . Now h e ’s g e t t i n g to k now y ou, o n e of the f i rst st e ps in making a s a le, a nd y ou don ’ t ha v e to do a thing b e y ond p r e s sing sen d . h t t p : / / h a r o l d kurt o n li n e . c o m / v i d e o - b ra nd i ng / 5 0 - b en e fits- v i d e o - e m ail PowerPoint Presentation: 18. S ayi n g it is E a sier T h an Ty p i n g it – G rea t at sp ea king but not a t t y pi n g ? Ev e n if y ou a re a d e pt at i t , y ou c ould pr o b a b l y th i nk of a m o re pr o fitabl e , or e nj o y a b l e use of y o u r tim e . W i t h video e mail m a rk e t i n g , y ou’ll r e du c e y o u r time spe n t on t he k e y bo a rd a nd i mprove c ompr e h e nsion si m ul t a n e ous l y . 19. Auto m a te T r ai n i n g of N e w H i re s – W e b vi d e o a l l ows y ou to c r e a te t r a in i ng videos to a uto m a te y ours e lf out of te ac hi n g the b a sics ( a nd mor e ). Wh e n y ou b r i n g in a n e w t e a m m e mbe r , h a ve them a cce ss r e lev a n t t r a in i ng videos a t ho m e or wh e r e v e r. B y the ti m e th e y ’ re r ea d y to sta r t, t h e y ’ll h a ve a solid foun da t i on f o r g ro w th, a nd y ou’ll h a v e a lot more t i me. 20. R e du c e R e pe ti t ive C o n v er satio n s – Do y ou e v e r f e e l l ike y ou’ r e h a vi n g the s a m e c onv e rs a t i ons ov e r a nd o v e r a g a in? W e b video p r ovides a si m ple solution. R ec o r d y our r e sponses a nd just em a il them to t he p e ople a ski n g the q u e st i ons. As t i me g o e s on, y o u ’ll h a ve more a nd more a nsw e rs in y our lib r a r y , f r e e i n g y o u f r om an in c r ea si n g n u mber of re p e t i t i ve c onv e rs a t i ons. 21. D e l i v e r I nf o r m a t ive Cont e n t Qu i c k ly – N ee d to conv e y a c omp l e x id e a or c on c e pt, but don’t h a ve lo n g to do i t. Make a h a bit of c ond e ns i ng id e a s in t o short, info r mative vid e os. You ’ ll s a ve t i me a nd hold y our vie we r ’ s a t t e nt i on b e t t e r. You ’ ll h a ve more t i m e to f o c us on oth e r thi n g s a nd y o u ’ll h a ve a h i g h e r p r ospe c t con v e rsion su c c e ss r a te. E M O T IONAL B ENE F I T S E m o t io n s are a c o r e p a r t of huma n i t y . P e ople o f t e n make pu r c h a se d ec is i ons b a s e d on a n e mo t ional re sponse. V i d e o e m ail ma r k e t i ng ca n ca pture the im a g ination of y o ur p rosp ec ts and c l i e nts i n a w a y plain te x t c a nnot. W i t h w e b video y ou’ll h a v e more t i me to e nj o y the thi n g s that r e a l l y matter b e ca u s e y o ur videos w i l l be w o r ki n g f o r y ou. 22. Sp e n d M o r e Ti m e w ith Your Loved O n e s – Vid e o e mail m a rk e t i n g is a s e f f ec t i ve a s it is ine x p e nsive. W i t h the t i me y ou s a ve y ou c a n sp e nd more t i me w i t h those y o u c a re a bout and with t he mon e y y ou s a v e on ma r k e t i n g , y o u ’ll be a ble to a f f o rd some t i me o f f. 23. Nur t u r e Client R e l a tion sh i p s – R e lationshi p s take t i me a nd e f fo r t. S trong r e lationships a r e n ’ t bu i lt ov e r n i g ht. W i t h w e b video a nd video e mail, y ou ca n c r e a t e videos to r e m i nd c usto m e rs th a t y ou a r e th i nking of th e m and th a t y ou ca r e . S e nd videos to wish y our c l i e nts a h a p p y birth d a y , or to in f o r m t h e m of some n e w a nd in t e r e st i ng t i dbit that y o u just le a r n e d. B ui l ding a nd m a in t a in i ng r e lationships t a k e s t i me, but with w e b video y ou c a n do more in l e ss t i me. 24. Estab l ish Ra p p o r t A u to m a ti c al l y – Using a CRM s y stem is a g rea t w a y to i n c re a se y our e f f ici e n c y . W h e n y ou in t e g ra te w e b video w i t h y o ur CRM, the pro d u c t i s automat e d video e mail ma r k e t i n g . No w , if a p r o spe c t v i si t s y our w e b p a ge a nd signs up for y our e mail l is t , the s y stem tak e s ov e r a nd y ou don ’ t h a ve to do a thi n g … e x ce pt c a sh the c h ec k o f c o u rs e ! 25. M a k e T h e m F ee l Sp ec ial – Making so m e one f e e l sp e c ial is one of the f a sted w a y s to c onv e rt th e m f r om a pro s p ec t t o a c l i e nt. S e nd a v i d e o, e v e n a prer e c o rd e d on e , a nd th e y ’ re l i k e l y to f ee l t h e y a re g e t t i n g s p ec ial a t t e n t ion. And w h a t d i d se n ding that video c ost y ou? Nothing e x ce pt t he 2 se c onds it t ook y ou to cut a nd p a ste t he l i nk a nd c l i c k se n d. 26. B u i l d T r u st O n l i n e – T r y m a king a sale wit h out bu i ld i ng trust first. You ’ ll l i k e l y h a ve a h a rd time c onv e rting pr o spe c ts t o p a y i n g c usto me rs. I nste a d, t r y c re a t i ng a n in t ro vid e o a nd a bio video. Send th e m t o y our prosp ec ts and let them g e t a f e e l for who y ou a re a nd wh a t y ou a re a ll a bout. Your prosp e c ts will a ppr e c iate y o u r p a t i e n c e ( if y ou c a ll a fe w d a y s p a t i e n ce ) a nd wi l l h t t p : / / h a r o l d kurt o n li n e . c o m / v i d e o - b ra nd i ng / 5 0 - b en e fits- v i d e o - e m ail PowerPoint Presentation: l i k e l y r e w a rd y ou with t h e ir business. 27. Add t h e P e r so n al T o u c h – The p e rson a l t ou c h is t h a t l i t t l e e x tra that y ou do to show y our c usto m e rs a nd p r os p ec ts that y ou c a r e . I t c a n b e a s si m ple a s r ec o r di n g a video one t i me, a nd then s e nding that out t o e a c h n e w p rosp ec t y ou r e c e ive, or a ll of y our l o y a l c usto m e rs. H ow do e s that e x p re ss i on g o? Give a nd y ou s h a ll re c e ive. W h a t y ou g e t ba c k is m o r e busin e ss. 28. P u t T h e H u m an El e me n t Ba c k in Your M a r k e ting – S ome p e ople b a lk at the p r osp e c t of a n inc r e a sin g l y wi r e d w o rld. L ike it or not, it i s our f utur e . Vid e o e mail m a r k e t i ng will a l l ow y ou to r eac h out t o these p e o ple like no oth e r online method do e s. Tr ue , y ou c ould u t i l i z e tr a di t ional mediums, but who w a nts t o sp e nd the mon e y wh e n w e b video c omes with a l o w, f i x e d mon t h l y f e e ? 29. Con n ec t w ith F r ie n d s, F a m i l y, a n d Lov e d O n e s W h e n You T r av e l – J ust be ca use y ou h a ve to l ea v e home do e s n ’ t m ea n y ou h a ve to m i s s out on in t e r a c t i ng with t hose y ou ca r e a bout. S e nd a video e mail t o rem i nd them y ou c a r e . 30. E nh a n c e a n d S t r e n g t h e n A ff i l i a t e a n d JV Re latio n s h i p s – R e lationships a r e b a s e d on the in t e r a c t i ons b e tw e e n two p e ople. T his i s the s a me wh e ther y ou ’ re talki n g a bout client r e lationships or those with pa r tne r s. U s e w e b vid e o to st a y invo l v e d in t he l ives of y o u r p a rt n e rs a nd y o u ’ll like l y h a v e a s tron g e r re l a t i onship. T a ke the ti m e to ask how th i n g s a re g oi n g with a quick vid e o e mail, and t h e re sponse y ou r e c e ive m a y p rove v e r y use f ul. 31. Sh o w t h at You Ca r e – Nothing s a y s that y ou ca re l i ke t a king t i me out of y o u r d a y to c onn ec t. Time is our mo s t valu a ble re sou r c e a nd s omething y ou c a n ’ t t a ke b ac k. W i t h w e b video, y o u c a n c r ea te non s e l l ing videos f o r the sole pur p ose o f sho w i n g p e ople y o u ca r e . The b e st p a rt is, y ou c a n do it on c e a nd then re use it with a ll y ou c l i e nts and p r ospe c ts. N ow t a king the ti m e to s a y y ou ca r e do e sn’t ta k e much ti m e a t all. TI M E & C O S T S A V IN G S BENE F I T S S ave t ime a n d make more mon e y with w e b vide o . P ut a d e nt i n y our T o -D o l i st, or take t i me f or y o u r s e lf. W h a t y ou do with t he e x tra t i me a n d mon e y is up to y ou. 32. S ave M o n e y – As f a r a s be ne fits g o, it do e sn’t g e t m u c h simp l e r t h a n th i s. Vid e o e mail ma r k e t i ng is i n e x p e nsiv e . W h e n y ou c omp a re the c ost with t he v a lue, the e x p e nse is incons e qu e nt i a l. You p a y the s a me low month l y ra te w h e ther y ou s e nd one video e mail or 10,000. L e t’s s e e y ou s a y that a bout a n e wsp a p e r a d. 33. C re a t e Can n e d R e s p o n s e s f or F AQs – Cr e a t i ng ca n n e d w e b vi d e o responses to f re qu e nt l y a sked qu e st i ons will f ac i l i t a te c usto m e r s e rv i c e a n d i m p r ove c usto m e r s a t i s f a c t i on. R ec o r d vi d e o e mails to help c usto m e rs a nd s a ve the b e st r e spon s e s to be re us e d. The b e st th i ng is t h a t as y ou g e t b e t t e r, y our c usto m e r se r vice g e ts bett e r too. 34. M a k e M o n e y W h i l e You S le e p – Vid e o e mail m a rk e t i ng a nd w e b vi d e os allow y ou to r e c o r d a vi d e o on c e a nd r e use it ind e finite l y . On c e a video h a s b e e n c r ea te d , it ca n be vie w e d a n y t i me, d a y or n i g ht. S o w h a tev e r time y our p rosp ec t d ec ides to che c k h e r inbo x , y ou ’ re th e re w a i t ing to m a ke a sal e . 35. G o G r e e n — W a nt t o h e lp t he e nvironme n t and save m o n e y doi n g so? Sa ve g a s and mo n e y with w e b video. U si n g video e mail wi l l allow y ou to fil t e r p r ospe c ts, ensu r i ng that y ou on l y tr a v e l t o me e t wi t h the m ost l ike l y to p u r c h a s e . Y ou ca n e a si l y sa v e e no u gh in g a s to p a y for y o ur mem b e rship. 36. S ave Ti m e – C r e a t i n g videos is l ike c r ea t i n g a n a r m y o f c lones with t he sole pur p ose o f h t t p : / / h a r o l d kurt o n li n e . c o m / v i d e o - b ra nd i ng / 5 0 - b en e fits- v i d e o - e m ail PowerPoint Presentation: h e lp i ng y ou ma k e more mon e y . Yo u r c lones a n s w e r qu e st i ons for y ou. T h e y h e lp t r a in new e mp l o y e e s. Th e y sell pr o spe c ts on the v a lue of y o ur pro d u c t or s e rvi c e a t 3 AM on the other side of the c ount r y . W h a t a r e y o u doi n g while y our c lones a re doi n g a ll these th i n g s f o r y ou? I do n ’t know; that p a rt is up t o y ou. 37. M ax i m ize Your E f f i c iency – Ev e r y vi d e o e m a il y ou s e nd that is r e us a ble t a k e s an o th e r t a sk o f f y our p lat e . T h e more r e usable videos y ou r e c o rd, the more t i me y ou’ll s a v e . Vid e o e mail ma r k e t i ng will a l l ow y ou to fo c us on the most v a luable ac t i vi t ies y ou p e r f o rm. M A R K ETING I M PRO V E M ENT B ENE F I T S G ood m a r k e ting c a n be the di f f e r e n c e b e tw e e n s u cce ss and f a i l u re . I n c o r por a t i ng video e m a i l , a nd w e b v ideo , in t o y our ma r k e t i ng e f f o rts will inc rea se t h e i m p ac t of y our c o p y e x pon e nt i a l l y . Th a t being s a id, m a rk e t i n g is often e x p e nsive, a nd it ca n be h a rd to s e e the R O I on m a rk e t i n g dol l a rs sp e nt. Vi d e o e ma i l m a rk e t i ng a l l ows y ou to f ix y our h a rd c ost s , r e g a rdl e ss of the n umber of videos y ou s e nd out. 38. Add t h e Wow F a c t o r t o Your M a r k e ting – An ea s y w a y to W ow y o ur c usto m e rs a nd p r ospe c ts i s to s e nd them a video. W e b video a l l o ws y ou to c r e a t e d a zz l i ng pr e s e ntations a nd st i mu l a te vi e w e rs in w a y s that a r e i m poss i ble w i t h tr a di t ional e mail. Video e mail m a rk e t i n g g e ts r e ac t i ons. 39. Add P r o f e ss i o n al i s m to Y o u r Daily C o mm un ica t io n s – Vid e o e mails a l l ow y ou to app e a r more pro fe ss i o n a l wi t hout add e d inconvenie n c e or c ost. R ec ip i e nts will re c e ive a video in their inbox that i s sur r ound e d b y y our n a me, phone n u mbe r , a nd the n a m e of y o ur c ompa n y . W i t h the a ddi t ion of a c ustom templat e , y o u ’ll be a ble to i n c lude y our l o g o. 40. G e ne r a t e B u z z – We b video is a hot top i c in t he medi a . W h e n som e o n e re c e ives a vi d e o e mail, he or she o f t e n s h ows it to o t h e rs. E a c h t i me th e y do, more p e op l e a r e b e i n g e x posed to y o ur mes s a g e . T h e re sul t ing bu z z le a ds to in t e r e st i n y ou a nd w h a t y our c o mpa n y d o e s. 41. Captu r e t h e P o w e r of TV Wi t h o u t t h e Ex pe n se – Vid e o is pow e r ful a nd wh e n us e d c o r re c t l y g e ts r e sul t s. C onse q u e nt l y , y ou h a ve to p a y a lot of mon e y to ma rk e t y o u rs e lf on this medium, but without a n y g u a r a nt e e s of w ho will b e w a tchi n g . W i t h video e mail m a rk e t i n g , y o u r videos a re O n - D e m a nd. Th a t m ea ns th e y ’ re w a i t ing in t he r ec ip i e nts m a i l bo x . W e b video h a s the s a me b e n e fits as vid e o o n T V , but doesn ’ t have t h e c ost or the li m i t a t i ons of ti m e . 42. Ta k e Your C RM t o the Ne xt L e v e l – Do y ou use c usto m e r r e lationship m a n a g e ment softw a r e ? I f so, y ou ca n c ont i nue to use it in t he same w a y a s be f o r e , e x c e pt wi t h the a ddi t ion of videos. Si m p l y include a l i nk in t he te x t of the e m a il to send w h a tev e r vid e o y ou w a nt. You ca n use v ideo to a u g ment the w r i t ten w o r d or r e pla c e i t. I t’s up to y o u . 43. T r a c k Su cce ss Ra te s a n d M a r k e ting Dollars – W i t h w e b video t ec hnolo g y , such a s that p r ovided b y j i v e S YSTEM S , y ou ca n s e e e x ac t l y how we ll y o u r vid e o me s s a ge p e r fo r med a nd me a sure su c ce ss. You h a ve the po we r to s e e how ma n y p e ople op e n e d the mess a ge a nd how ma n y ac tual l y w a t c h e d t he video. W i t h the a ddi t i on of a CRM s y stem, y o u ca n then s e e how ma n y p e ople d e c ided to b u y a ft e r w a tchi n g y our videos. N ow y ou know e x ac t l y wh e r e y our ma r k e t i ng dol la rs a r e g o i ng a nd wh e r e y ou c a n i m p r ov e . 44. S o f t Sell E f fo r tl e ss ly - E x it L inks, l i nks lo ca t e d on the side of y our v id e o, put y our m e s s a g e in f r ont of p r osp e c ts i nno c uous l y . W hi l e th e y w a t c h y our v i d e o, th e y a r e e x posed to t h e se l i nks, whi c h th e y m a y c l i c k on to l ea rn mo re . P e ople h a ve b ec ome a c c usto m e d to do i ng t h e ir o w n r e s e a r c h onl i n e , a nd th i s pl a y s in t o that tend e n c y . I f y ou p r e f e r, t e ll y our v i e w e rs to c l i c k t h e h t t p : / / h a r o l d kurt o n li n e . c o m / v i d e o - b ra nd i ng / 5 0 - b en e fits- v i d e o - e m ail PowerPoint Presentation: l i nk. 45. M ai n tain T o p - o f - M i n d A w a re n e ss – Top-o f- Mind A wa r e n e ss i s a g re a t w a y to ensu r e that wh e n potential c usto m e rs h a ve a r e lev a nt n ee d, th e y t h ink of y ou fi r st. W e b videos h a ve no inc re ment a l cost, so y ou ca n make a s ma n y a s y ou l i k e ; ke e ping y o u r v a lue a nd y o u r m e ss a ge on the minds of y our p rosp e c ts. S e nd re g ular video e mails to y o u r list a nd in f o r m t h e m of y o u r v a lue. RE S UL T ING ( WH O LE) BEN E F I T S Vi d e o e m ail m a r k e ting h a s ma n y ind i vidual b e n e fits, as do e s w e b vi d e o. I n th i s s e c t i on, I will sum m a ri z e some of the ov e r a ll b e n e fits of w e b v i d e o a nd v ideo e m ail ma r k e t in g . 46. S e ll M o r e With L e ss E f f o r t – W h e n y ou c a pi t a l iz e on video e mail m a r k e t i ng a nd w e b video, y o u ’ll r e du c e y our wo r kload a nd i m p r ove y our su cce ss r a tes, so w h e n y ou do ta k e the t i me to reac h out t o a pr o spe c t, y o u will h a ve less w a sted e f fo r t. 47. G e ne r a t e M o r e R e fe rr al Bu si n e ss – Custo m e rs re f e r p e ople t h a t t h e y ’ ve h a d a g ood e x p e ri e n c e with. W h e n y ou p r ovide e x ce l l e nt cus t omer se r vi c e , y ou a r e m o re l i k e l y to h a ve h a p p y c usto m e rs, a nd r e c e ive r e f e r r a ls. S ince w e b video a l l ows y ou to do m o r e with l e ss, it on l y mak e s sense that usi n g it le a ds to more r e f e r r a l bu s iness. 48. I n cre ase P r o f itab i l i t y – Vid e o e mail m a rk e t i n g a l l ows y ou to r e du c e w a sted e f f o rt d ea l i n g with prosp ec ts who n e v e r c onv e rt to p a y i n g c usto m e rs. Such p r ospe c ts d r a in y our r e sour c e s: tim e , mon e y , a nd mo r a le. W h y not l e t y our w e b v i d e os h a ndle th e se p rosp e c ts while y ou fo c us on the on e s helping y ou p a y t h e bi l l s ? 49. K e e p Clients f or Life – I f y ou k e e p y our c usto m e rs h a p p y , th e y l i k e l y n e v e r l e a ve y ou. I t wouldn ’ t m a ke sense for them to. Y ou take g re a t c a re of t h e m. You s e nd t h e m r e g ular vi d e os that show y ou ca r e , a nd h a ve a lot of in f o r m a t i ve v ideos on y our c usto m e r s e rvi c e w e bsi t e . W h e n th e y n ee d more h e lp t h a n the vid e os provid e , th e y ca n sp ea k with a hum a n on the phon e , or v ia onl i ne v i d e o c onfer e n c i n g b e ca use y o u r C S Rs a c tual l y h a v e t i me to talk to peopl e . Th e y ’ re not bog g e d d o wn w i t h r e p e t i t i ve qu e st i ons a nd tasks. As a re sult th e y ’ re h a pp i e r in th e ir w o rk a nd it shows. One of the f i rst st e ps tow a rd ke e pi n g c ust o me r s for l i fe is commu ni ca t i ng with t h e m. Vid e o e mail i s a g re a t w a y to e x plain a nd to show th a t y ou c a r e . 50. C re a t e a S c ala b le B u si n e ss Model – Th r ough the use of vid e o e m a il ma r k e t i ng a nd a CRM, y o u c a n c r ea te a busin e ss model that rea d y f o r a n y lev e l of g ro w th, no m a t t e r how r a pid. The last th i ng a n y busin e ssp e rson w a nts t o do is be ca u g ht unpr e p a r e d for g r owth. T he c onse q u e n ce s o f such a m i stake would be ca tastrophi c . S o don ’ t m iss a n y opp o rtunities. U se w e b video to h a ndle y o ur c usto m e r s e rvi ce , n u r turin g , a nd ma r k e t i n g e f f o r ts and y ou will be r e a d y to handle a n y number of c usto m e rs with m in i mal n ee d for a ddi t ional st a f f i n g . h t t p : / / h a r o l d kurt o n li n e . c o m / v i d e o - b ra nd i ng / 5 0 - b en e fits- v i d e o - e m ail

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