7 Ways to Grow Your Online Course with SlideShare

Information about 7 Ways to Grow Your Online Course with SlideShare

Published on May 14, 2015

Author: usefedora

Source: slideshare.net

Content

1. 7 WAYS TO GROW YOUR ONLINE COURSE WITH SLIDESHARE (and even make $6,000) @usefedora

2. So, you’re trying to grow your audience for your online course…

3. Check out the deck here This deck was taken from an online course. It generated over 75,000 views and over $6,500 in trackable revenue and growing…

4. (Even Tim O’Reilly found it and dug it) This deck was taken from an online course. It generated over 75,000 views and over $6,500 in trackable revenue and growing… Check out the deck here

5. Lets go into the 7 steps of how you can do this too

6. Lets go into the 7 steps of how you can do this too Wanna build a course for free? Click here to check out

7. BUT FIRST, WHY SLIDESHARE? 0

8. It’s actually 121st largest website in the WORLD

9. 3 billion presentation views per month averaged over a seven-year history

10. Repurpose your existing presentations without a huge investment

11. (This SlideShare was actually repurposed from this blog post)

12. This could be you! Do it right and SlideShare will feature you on their homepage, which collects a couple thousand views the day it’s featured

13. Plus, Twitter promotion to their 200k+ followers

14. Although this data is for online course results, it works on almost any product

15. NOW FOR YOUR 7 WAYS TO USE SLIDESHARE TO GROW YOUR ONLINE COURSE…

16. USE YOUR EXISTING CONTENT 1

17. Pick one piece of content you know your audience loves & turn it into a slideshow Lectures In-person presentationsBlog posts

18. MAKE YOUR SLIDES TELL A STORY 2

19. Focus your SlideShare on one actionable takeaway Use it as the starting point

20. Stick to one point per slide

21. Fill in the gaps from the in-person presentation with extra slides and images to show your points clearly

22. Make your story engaging with cool visuals What stands out?

23. CHOOSE CATEGORY & TAGS BASED ON KEYWORD RESEARCH 3

24. When you upload your deck to SlideShare, you’re given the option to select a category for the presentation

25. All SlideShare presentations are organized by these categories

26. All SlideShare presentations are organized by these categories Choose the category based on your content and target audience

27. Tag your deck with specific keywords potential students may be searching for

28. Research relevant keywords

29. See how people are talking about your subject

30. Use Google’s Keyword Planner (it’s free) to see what the audience wants to learn: https://adwords.google.com/ KeywordPlanner

31. 7 Ways to Grow Your Online Course with SlideShare Tags and the deck title are all searchable on Google

32. 7 Ways to Grow Your Online Course with SlideShare SlideShare will help you rank for and produce a stream of views and clicks to your site over time

33. When your deck is shared on Twitter, the first few tags are automatically made into #hashtags

34. Notice how these two keywords got added? #growthhacking #internetmarketing

35. What’s cool is the entire presentation is viewable in your Twitter newsfeed

36. And the links remain clickable, even when your deck is shared

37. CAREFULLY DESIGN YOUR FIRST FEW SLIDES TO HOOK YOUR AUDIENCE 4

38. Devote someextra thoughtto your firstFIVE slidesGRAB YOUR READER’S ATTENTION

39. The cover and first few slides hook the reader Make them look great!

40. Use high quality, compelling images

41. The Buffer blog has a great free image resource here Use high quality, compelling images

42. Create a descriptive & catchy title Check out the SlideShare presentation here

43. The image is colorful & humorous. 
 It immediately catches your eye

44. The title reinforces humor, while clearly stating the presentation topic

45. Anyone who wants to learn about writing a novel would be hooked to read more

46. Michelle Richmond’s strategy paid off The presentation was in the “Featured SlideShares” section and generated 4,200 views in 2 months and brought leads back to her online course

47. LINK TO YOUR SITE & MEASURE RESULTS 5

48. Inside the Keynote presentation, include a link to your site When adding a link to an image, the arrow doesn’t show up in the PDF

49. Want to know how many people came to your site from your SlideShare ?

50. No problem. You can actually track exactly how many people came to your site and became paying students

51. The tracking code varies based on the web analytic provider “/?src=” vs “/?utm_source=“

52. Create an ID on the backend of your course website, like “/?src=SlideShare” = tracking code http://academy.usefedora.com/?src=SlideShare

53. In Mixpanel (the analytics tool for this example), you can see how many pageviews came in with this tracking code

54. In Fedora, you can track how many folks join your course using an src code

55. In Fedora, you can track how many folks join your course using an src code Sign up for Fedora to create your own online course for free!

56. In Fedora, you can track how many folks join your course using an src code Sign up for Fedora to create your own online course for free! The code will carry all the way through the signup process

57. In this case, anything with the exact code “slideshare” brought in 114 sign ups and $6,500 in revenue 
 for the online course

58. In this case, anything with the exact code “slideshare” brought in 114 sign ups and $6,500 in revenue 
 for the online course It’s admittedly not perfect. A lot of folks directly type in the link to the site, but it’s helpful to know to adjust future efforts

59. INCLUDE CALL TO ACTION TO DIRECT TO YOUR SITE 6

60. Place course tracked links in multiple places through your presentation

61. Try a soft sell link in the first 4-6 slides (we have ours on slide #6)

62. Why can’t I include a link in the first three slides? SlideShare does not allow it

63. Include link in the body of your presentation

64. Include link at the end of your presentation

65. FREE LINK TO YOUR SITE IN THE DESCRIPTION 7

66. Link your course in the description field and in your SlideShare bio

67. Stay actionable and compelling by linking to a free product, like a free course Free!

68. Use a URL shortener (e.g. bit.ly) to shorten your link or write it out fully

69. This example is from Juliana Crispo’s Startup Sales Bootcamp presentation, which includes a full link

70. Juliana picked up over 5,300 views since it was posted two months ago. Pretty sweet! This example is from Juliana Crispo’s Startup Sales Bootcamp presentation, which includes a full link

71. REMEMBER…

72. When it comes to growing your audience, free content brings in views AND targets an interested audience

73. Create a useful and visually appealing deck

74. TRACK YOUR CONTENT

75. Link back to your course to convert SlideShare users into CUSTOMERSYAY!

76. Want to learn more about how to grow your course (and make money)? Check out a free growth course by credit for visuals slide 19: paint image slide 52 : thumbs up icon slide 78: tag image various icons other images: Unsplash & Gratisography

#growthhacking presentations

Consumer insight services in uk
28. 08. 2019
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Consumer insight services in uk

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