9 strategier som vil gi deg mer trafikk

Information about 9 strategier som vil gi deg mer trafikk

Published on June 6, 2016

Author: ContentNorge

Source: slideshare.net

Content

1. “9 Key Strategies to Grow Your Web Traffic” Learn how to Attract a Ton of Visitors For Free Without Paying Google or Facebook a Cent @jeffbullas

2. About Jeffbullas.com • Started in 2009 with a $10 domain name investment • #1 Global Content marketing influencer • 450,000+ Twitter followers • Top 10 Forbes Social media Influencer at #8 • Over 18 million visitors since launch • More than 400,000 page views a month

3. The challenges

4. The challenges Just started and you have little or no traffic

5. The challenges You have little or no time

6. The challenges Traffic from Facebook has dropped to almost nothing

7. The challenges Struggling to get discovered online

8. The challenges Frustrated by lack of traffic and progress

9. The traffic landscape

10. The traffic landscape

11. Module 1: Website Designed for Growing Traffic

12. Module 1: Website Designed for Growing Traffic

13. Module 1: Website Designed for Growing Traffic • Created for the social web

14. Module 1: Website Designed for Growing Traffic • Content centric

15. Module 1: Website Designed for Growing Traffic • Optimized for search

16. Module 1: Website Designed for Growing Traffic • Designed for email capture

17. Module 1: Website Designed for Growing Traffic • Built for mobile

18. Module 1: Website Designed for Growing Traffic • Fast page loading and hosting

19. Module 2. Social media

20. Module 2. Social media

21. Module 2. Social media Facebook

22. Module 2. Social media The Facebook Challenge - 2014

23. Module 2. Social media Facebook The blog post

24. Module 2. Social media Facebook The mini-infographic

25. Module 2. Social media Facebook The visual quote

26. Module 2. Social media Facebook The competition

27. Module 2. Social media Twitter

28. Module 2. Social media Twitter Learn how to write headlines

29. Module 2. Social media Twitter Use #Hashtags

30. Module 2. Social media Twitter Grow your followers

31. Module 2. Social media Twitter Automate with Social Media Tools and Marketing Platforms

32. Module 2. Social media Twitter Use visual tweets

33. Module 2. Social media Twitter Experiment – Visual 1

34. Module 2. Social media Twitter Experiment – Visual 2

35. Module 2. Social media Twitter “Tweet often” Tweeting every 15 minutes instead of 30 minutes • Increased traffic by 31% • Increased engagement by 89%

36. Module 2. Social media Twitter Train your users to automate your content sharing

37. Module 2. Social media LinkedIn

38. Module 2. Social media LinkedIn Make it easy to visit your sites

39. Module 2. Social media LinkedIn Use the publishing platform

40. Module 2. Social media LinkedIn Link to websites at the bottom

41. Module 2. Social media LinkedIn Update all posts to LinkedIn

42. Module 3. Search Engines

43. Module 3. Search Engines The search engine challenges • It’s not a quick fix but a journey! • The algorithms keep changing

44. Module 3. Search Engines

45. Module 3. Search Engines Choose 25-50 Key Phrases

46. Module 3. Search Engines Optimize those for search engines

47. Module 3. Search Engines Continue to create “that” content

48. Module 4. Email

49. Module 4. Email • The challenge “It takes time” • The upside “You own it”

50. Module 4. Email Remember this >>>

51. Module 4. Email Give away something for free

52. Module 4. Email Use a pop-up

53. Module 4. Email Offer massive value

54. Module 4. Email Keep the offer simple • One page PDF • People love tools

55. Module 4. Email Make your homepage an “opt-in form”

56. Module 4. Email Use a pop-up when: someone shows exit intent”

57. Module 4. Email Use low cost and easy to design landing pages with a tool like Leadpages.net

58. Module 4. Email Keep testing and optimizing!

59. Module 5: Webinars

60. Module 5: Webinars • Tools and resources • Marketing your webinar • Supercharging your webinar • Re-purpose your webinar

61. Module 5: Webinars Tools and Resources • Email platform • Webinar technology • Landing pages • Presentation software • Free content for incentives

62. Module 5: Webinars Marketing your webinar • Email • Social media • Facebook Ads • Banners on website

63. Module 5: Webinars Supercharging your webinar with Joint venture partners • Run a webinar for each other • Provide the email swipe file • Supply social media copy • Create visual assets for website banners and social media • Provide a checklist for partner • Practice a day or two before

64. Module 5: Webinars Re-purpose your webinar • Record it • Replay it • Upload it to your video platform • Upload it to YouTube • Create a blog post and embed • Include it as a free or paid resource in your email marketing funnels

65. Module 5: Webinars Why re-purpose your webinar? • Improves SEO on your blog • People will discover you on YouTube (which is the second largest search engine)

66. Module 5: Webinars

67. Module 6: Content marketing

68. Module 6: Content marketing • Headlines • Blog post types people love to share • Visual content • Top content marketing tactics

69. Module 6: Content marketing Headlines • Big lists

70. Module 6: Content marketing Headlines • Negative headlines

71. Module 6: Content marketing Headlines • Controversial headlines

72. Module 6: Content marketing Headlines • The “curiosity gap” headline

73. Module 6: Content marketing Headlines The “topical” headline

74. Module 6: Content marketing Headlines The “topical” headline

75. Module 6: Content marketing Top content types • Infographics

76. Module 6: Content marketing Top content types • Case studies

77. Module 6: Content marketing Top content types Influencer posts • Contributed • Curated

78. Module 6: Content marketing Top content tactics • Make sharing easy!

79. Module 6: Content marketing Top content tactics • Create evergreen content

80. Module 6: Content marketing Top content tactics • Hashtag jacking

81. Module 7: Re-Publish and Re-Purpose

82. Module 7: Re-Publish and Re-Purpose Re-publish • Flipboard

83. Module 7: Re-Publish and Re-Purpose Re-publish • Medium

84. Module 7: Re-Publish and Re-Purpose Re-publish • LinkedIn

85. Module 7: Re-Publish and Re-Purpose Re-purpose • SlideShare

86. Module 7: Re-Publish and Re-Purpose Re-purpose • Webinars > YouTube > Blog

87. Module 7: Re-Publish and Re-Purpose Re-purpose • Create an infographic from the points in a blog post • Share it on Pinterest

88. Module 8: Mobile

89. Module 8: Mobile

90. Module 8: Mobile

91. Module 8: Mobile

92. Module 8: Mobile

93. Module 8: Mobile Top tips • Create a responsive website or blog • Make it easy for people to share from mobile • Make it easy for people to subscribe to your email list

94. Module 9: Mini Joint Ventures

95. Module 9: Mini Joint Ventures • What are mini joint ventures? • Why? • Who? • How?

96. Module 9: Mini Joint Ventures What are mini joint ventures? • Joint webinars for building your email list • Joint webinars for dollars • Joint ventures for building brand awareness • Digital product launches – Ebooks – Online training

97. Module 9: Mini Joint Ventures Why do them? • Piggyback off their credibility • Build your email list • Accelerate your traffic • Build brand awareness • Grow revenue

98. Module 9: Mini Joint Ventures Who do you JV with? Someone with an email list that is already engaging with your audience.

99. Module 9: Mini Joint Ventures How do you do them? • Access to the right tools • Have content that adds value • Provide a product that you can sell • Make it easy for your partner • Engage with an influencer

100. Case Studies WritetoDone.com • Started on April 1 with 9,520 followers @writetodone on Twitter • 3 months later they have over 65,000 followers (an increase of 600%) • Has 274% more traffic from Twitter than when they started

101. Case studies FireBrand Talent • Over 31,000 followers on Twitter • Content gets shared hundreds of times • Last 12 months they have increased blog traffic by over 90%

102. My content publishing and hustling process 1. Craft a great headline 2. Optimize for search engines before publishing 3. Share it on social 4. Share it several times on Twitter with a visual 5. Send it to your email list 6. Flip it to your Flipboard Magazine 7. Make it a recurring tweet on Socialoomph 8. Keep growing your Twitter followers 9. Experiment and measure

103. Summing it up: 9 Key Strategies to Grow your Traffic 1. Website 2. Social media 3. Search engines 4. Email 5. Webinars 6. Content 7. Mobile 8. Re-purposing and re-publishing 9. Mini joint ventures

Related presentations


Other presentations created by ContentNorge

Bygg din egen merkevare på nett
06. 06. 2016
0 views

Bygg din egen merkevare på nett

The Arts & Crafts of Writing
06. 06. 2016
0 views

The Arts & Crafts of Writing

5 Keys to Content Marketing
06. 06. 2016
0 views

5 Keys to Content Marketing