Advertising Agency in India

Information about Advertising Agency in India

Published on July 17, 2014

Author: abhishekenterprise

Source: authorstream.com

Content

PowerPoint Presentation: Welcome To Marketing/Advertising Agency in India PowerPoint Presentation: Types of Marketing/Advertising PowerPoint Presentation: Account-based marketing marketing to individual, key accounts as markets of one Affiliate marketing paying affiliates to send traffic/customers to your website/business Agile marketing using agile development methodologies in the marketing department PowerPoint Presentation: Algorithmic marketing using software algorithms to execute (semi-)automated marketing Ambush marketing piggybacking marketing on a major event without paying for sponsorship Analytical marketing quantitative methods and models of marketing PowerPoint Presentation: Article marketing writing articles (online and offline) to promote one’s business B2B (business) marketing marketing to other businesses (B2B Magazine) B2C (consumer) marketing marketing to consumers (B2C Marketing Insider) PowerPoint Presentation: B2P (person) marketing marketing to persons, in business and life (New Marketing Labs post) Behavioral marketing targeting advertising/offers based on user behavior Black hat marketing primarily in SEO, unethically fooling the search engines to game rank PowerPoint Presentation: Brand marketing — developing your brand, often contrasted to direct marketing Buzz marketing — getting people to talk about your stuff, similar to viral Call center marketing — outbound telemarketing and handling of inbound prospect/customer calls PowerPoint Presentation: Campus marketing — marketing to (and often by) college students, campus ambassadors catalog marketing — marketing through printed catalogs delivered in the mail cause marketing — businesses marketing cooperatively with nonprofit(s) to mutual benefit PowerPoint Presentation: celebrity marketing — use of celebrities as spokespeople, for endorsements or testimonials channel marketing — marketing promotions through wholesalers, distributers, resellers closed loop marketing — measuring ROI from lifecycle of marketing to sales PowerPoint Presentation: cloud marketing — using software-as-a-service ( SaaS ) applications for marketing cooperative marketing — companies co-marketing a jointly developed product, service or brand communal marketing — engaging the public in the development of a marketing campaign PowerPoint Presentation: community marketing — marketing by building an online community computational marketing — the marketing equivalent of computational finance content marketing — producing useful or entertaining content for your audience PowerPoint Presentation: contextual marketing — delivering relevant, optimal messages/offers, esp. online controversial marketing — generating attention through controversy or conflict conversational marketing — actively engaging with consumers in two-way conversations PowerPoint Presentation: conversion (rate) marketing — optimizing conversion rate in online marketing and sales conversion content marketing — a hybrid of content marketing and conversion marketing corporate marketing — company-wide marketing and standards, esp. in multi-product firms PowerPoint Presentation: cross-marketing — co-marketing, product bundling, co-promotion, licensing, etc. culture marketing — branded content, the intersection of culture and marketing data (web) marketing — using data as a marketing channel, esp. with the semantic web PowerPoint Presentation: database marketing — using databases, such as CRM systems, to drive marketing programs data-driven marketing — use data, especially analytics, to direct marketing decisions digital marketing — marketing through digital channels, primarily the Internet PowerPoint Presentation: direct marketing — marketing directly to audience, often without TV, radio, or print ads direct response marketing — direct marketing expressly designed to solicit a response disruptive marketing — applying disruptive innovation in marketing to create new markets PowerPoint Presentation: diversity marketing — marketing to different culture groups in audience, i.e. in-culture marketing door-to-door marketing — salespeople walking to houses, knocking on doors drip marketing — sending pre-planned messages to prospects/customers on a schedule PowerPoint Presentation: email marketing — emailing prospects/customers, either by list rental or express permission entrepreneurial marketing — marketing in start-ups and new ventures, often guerilla style ethical marketing — marketing ethics for being socially/morally responsible PowerPoint Presentation: event marketing — running events such as trade shows, conferences, seminars, festivals expeditionary marketing — forging new markets before competitors experiential marketing — enabling sensory interactions with brands PowerPoint Presentation: Facebook marketing — marketing on and through Facebook field marketing — people selling and promoting in person, “in the field” geomarketing — geo-targeting for marketing tactics such as price, promotion PowerPoint Presentation: global marketing — marketing of products/firms worldwide, global strategy and structure green marketing — explicit promotion of products that are environmentally friendly guerilla marketing — low-budget, high-impact marketing, typically entrepreneurial PowerPoint Presentation: horizontal marketing — similar message across different groups/industries, in contrast to vertical marketing inbound marketing — pulling in customers via content, instead of pushing ads or cold-calls industrial marketing — B2B marketing but specifically for large firms, esp. manufacturers PowerPoint Presentation: influence(r) marketing — focus on convincing a few influential people in a market informational marketing — providing useful/educational material to nurture audience, like content marketing in-game marketing — in-game advertising, also known as gaming, and in-game promotions PowerPoint Presentation: in-store marketing — promotions based at a retailer’s location integrated marketing — coordination and integration of multiple marketing tools, channels, vehicles interactive marketing — interactions between marketers and prospects, mostly online PowerPoint Presentation: Internet marketing — synonymous with online marketing and web marketing internal marketing — marketing to one’s own employees to synchronize customer experiences international marketing — marketing overseas/across national borders, same as global marketing PowerPoint Presentation: keyword marketing — researching and optimizing keywords in search marketing left-brain marketing — roughly synonymous with analytical marketing local marketing — ad targeting and promotions to support brick-and-mortar stores PowerPoint Presentation: Long Tail marketing — marketing to many niche segments that aggregate to a huge audience loyalty marketing — focus on growing and retaining existing customers, e.g., rewards programs mobile marketing — marketing delivered via mobile devices such as (smart)phones PowerPoint Presentation: multichannel marketing — using multiple channels to reach customers multicultural marketing — pursuing ethnic audiences with products, advertising, experiences multi-level marketing — marketing by recruiting others, who recruit more; e.g., pyramid scheme PowerPoint Presentation: neuro marketing — the intersection of brain/cognitive science and marketing new media marketing — essentially synonymous with online marketing, fading term newsletter marketing — delivering regular newsletters to target audience via email or print PowerPoint Presentation: niche marketing — targeting very specific audience segments non-traditional marketing — methods outside the norm, e.g., publicity stunts, guerrilla marketing offline marketing — all marketing that doesn’t happen online, traditional marketing PowerPoint Presentation: one-to-one marketing — marketing to individual consumers: identify, differentiate, interact, customize online marketing — marketing online, same as Internet or web marketing outbound marketing — contact prospects via ads, cold calls, list rental; opposite of inbound PowerPoint Presentation: outdoor marketing — examples: door hangers, car advertising, billboards, balloons out-of-home marketing — marketing to people in public places, e.g., outdoor marketing performance marketing — marketing driven by performance metrics and ROI PowerPoint Presentation: permission marketing — inspiring your audience to want to hear from you personalized marketing — like one-to-one marketing, including product customization persuasion marketing — derived from “persuasion architecture” for effective web marketing PowerPoint Presentation: point-of-sale marketing — advertising to customers at point of a purchase in a store post-click marketing — user experience after an ad/email click, e.g., landing pages PPC marketing — pay-per-click marketing on search engines, ad networks, social sites PowerPoint Presentation: product marketing — marketing around a particular product, versus corporate marketing promotional marketing — broadly speaking, almost any kind of marketing to attract customers proximity marketing — localized wireless distribution of advertising associated with a place PowerPoint Presentation: pull marketing — pushing messages to prospects, synonymous with inbound marketing push marketing — prospects pull messages from you, synonymous with outbound marketing real-time marketing — accelerating marketing in the age of speed PowerPoint Presentation: referral marketing — encouraging/incentivizing existing customers to refer new customers relationship marketing — emphasis on building long-term relationships with customers remarketing — modern meaning: behaviorally-targeted advertising PowerPoint Presentation: reply marketing — replying to end-users with personalized messages, e.g., Old Spice campaign scientific marketing — application of analytical testing/statistical methods in marketing search (engine) marketing — organic and paid promotion via Google, Bing, etc. PowerPoint Presentation: self marketing — marketing yourself, also known as personal branding services marketing — approaches for selling services instead of products shadow marketing — unexpected marketing outside the control of the marketing department PowerPoint Presentation: shopper marketing — understanding how consumer shop across channels and formats social marketing — changing people’s behaviors for the better, not social media marketing social media marketing — interacting with prospects in social media channels PowerPoint Presentation: sports marketing — use of sporting events, teams, and athletes to promote products stealth marketing — ways of marketing surreptitiously to people, undercover marketing street marketing — unconventional marketing in public places meant to engage prospects PowerPoint Presentation: technical marketing — marketing with technical depth to a technical audience telemarketing — calling people on the phone with a pitch, usually uninvited test-driven marketing — systematically and iteratively testing marketing ideas PowerPoint Presentation: time marketing — research on when to release and promote products in the market trade show marketing — subset of event marketing, exhibiting and promoting at trade shows traditional marketing — pre-Internet marketing methods and channels PowerPoint Presentation: undercover marketing — when consumers don’t know they’re being steathily marketed to user-generated marketing — marketing created by consumers, communal marketing vertical marketing — packaging a solution differently for different industries PowerPoint Presentation: video marketing — incorporating videos in online marketing, leveraging YouTube viral marketing — tapping into existing social networks to spread a marketing idea web marketing — marketing on the web, synonymous with online marketing PowerPoint Presentation: word-of-mouth marketing — when happy customers spread your marketing message youth marketing — targeting young audiences, often using emerging channels PowerPoint Presentation: Contact us For Marketing/Advertising 36 Kadam Nagar Soc., Nizampura, Vadodara - 390024, Gujarat, India  +91-93770 72211 +91-93762 13303 www.abhishek.info PowerPoint Presentation: Contact us For Marketing/Advertising www.abhishek.info [email protected] abhishekenterprise

Related presentations


Other presentations created by abhishekenterprise

Which network is right for you?
14. 08. 2014
0 views

Which network is right for you?

Metaphysical Stones for Sale
26. 08. 2014
0 views

Metaphysical Stones for Sale

Latest Laptop Skins Designs
13. 04. 2015
0 views

Latest Laptop Skins Designs