Art & Exhibitions_Creating Your Own Traveling Exhibit

Information about Art & Exhibitions_Creating Your Own Traveling Exhibit

Published on July 15, 2014

Author: csimkovich

Source: authorstream.com

Content

Creating Your Own Traveling Exhibit: Creating Your Own Traveling Exhibit Create It, Build It, Finance It, Sell It! Aaron Steil Teresa McLaughlin June 25, 2014 PowerPoint Presentation: Introduction Today Create It! 25 minutes Build It! 15 minutes Finance It! 15 minutes Sell it! 25 minutes We will explore creating a traveling exhibit by creating our own this afternoon as a group Use the Nature Connects ™ exhibit created at Reiman Gardens as additional examples PowerPoint Presentation: Introduction Get Out Your Cell Phones! Poll: My favorite Colorado native plant is… PowerPoint Presentation: Introduction Get Out Your Cell Phones! Poll: What is your favorite part about Denver? PowerPoint Presentation: Introduction Reiman Gardens The Public Garden of Iowa State University Located in Ames, Iowa (pop. ~50,000) 30 miles north of Des Moines Opened in 1995 17 acres, 35 distinct garden areas/rooms Garden Campanile Annual Display Hughes Conservatory PowerPoint Presentation: Introduction Reiman Gardens 85,000+ visitors a year 250+ private events a year 2,000+ Member households 150 active volunteers NAPCC Buck Rose Collection Jones Rose Garden Children’s Garden PowerPoint Presentation: Introduction Reiman Gardens Open year-round, 362 days a year 18 full time/year-round staff $2.3 million annual operating budget Town & Country Home Demonstration Garden Herb Garden Lake Helen PowerPoint Presentation: Introduction Reiman Gardens Uses an annual planning tool called Dimensional Design Christina Reiman Butterfly Wing Trial Gardens Butterfly Emergence Case Jones Rose Garden Native Plantings PowerPoint Presentation: Create It! Exhibits What is an exhibit? A temporary, mission-linked educational and/or artistic exhibition that promotes visitation to a wide and diverse audience A traveling one shares the ideas, materials and resources with a wider audience. Allows for greater potential because costs are shared PowerPoint Presentation: Create It! Exhibits Poll: Have you done traveling exhibits in the past? PowerPoint Presentation: Create It! Exhibits Poll: When it comes to traveling exhibits & my garden… PowerPoint Presentation: Create It! Exhibits How do you create an exhibit that works for your garden? A good traveling exhibit starts with a great idea Reiman Gardens uses Dimensional Design to come up with great ideas. Photo credit: Chihuly Garden & Glass PowerPoint Presentation: Create It! Brainstorming Poll: What elements are important for effective brainstorming? PowerPoint Presentation: Create It! Brainstorming Diverse G roup to get diverse ideas Time to research, to think, to run with ideas PowerPoint Presentation: Create It! Brainstorming A Method structured activities will be more productive – word maps/webs, listing, cubing, snacks! Openness no bad ideas at least at first! one idea could lead to another PowerPoint Presentation: Create It! Brainstorming Decision Maker When its right everyone gets there, but if you don’t, there needs to be a someone to make the final call Marketing Hook Consider marketing in the decision that is why you are doing an exhibit in the first place PowerPoint Presentation: Create It! Brainstorming Strong Understanding of your Mission Without that, it comes across as a marketing ploy, confuses visitors & alienates employees PowerPoint Presentation: Create It! The Process As a group, lets walk through this process… Diverse Group Time A Method No Bad Ideas Decision Maker Marketing Hook Understand Mission PowerPoint Presentation: Create It! The Process Submit an idea for a dimension seemingly unrelated to a garden. Diverse Group Time A Method No Bad Ideas Decision Maker Marketing Hook Understand Mission PowerPoint Presentation: Create It! The Process Once we have selected an idea or theme, its time to look at sub-themes that can help link that main theme to the mission We often work on more than one main theme at a time This step is where a method and time become very beneficial Diverse Group Time A Method No Bad Ideas Decision Maker Marketing Hook Understand Mission PowerPoint Presentation: Create It! The Process A Method - Mind Maps Diverse Group Time A Method No Bad Ideas Decision Maker Marketing Hook Understand Mission PowerPoint Presentation: Create It! The Process A Method - Cubing Diverse Group Time A Method No Bad Ideas Decision Maker Marketing Hook Understand Mission PowerPoint Presentation: Create It! The Process Now we have a theme, submit some sub-theme ideas Diverse Group Time A Method No Bad Ideas Decision Maker Marketing Hook Understand Mission PowerPoint Presentation: Create It! The Process Narrow the list and take some time to do research This information will help make decisions We work towards consensus Also try techniques like, voting, dot voting, colored cards, etc. Diverse Group Time A Method No Bad Ideas Decision Maker Marketing Hook Understand Mission PowerPoint Presentation: Create It! The Process Report back on research Make a decision Of each idea ask…. 1. Who does this topic appeal to? 2. Why would someone come and see this at the gardens? 3. Who can we partner with to make this successful? Diverse Group Time A Method No Bad Ideas Decision Maker Marketing Hook Understand Mission PowerPoint Presentation: Create It! The Process With an idea in place you can then work to… Build it Finance it Sell it These tasks often happen at the same time Discuss what we did with our own traveling exhibit Nature Connects™ PowerPoint Presentation: Background Information Nature Connects™ This sculpture exhibit is the result of our annual planning process It is built with 354,200+ LEGO® bricks PowerPoint Presentation: Background Information Nature Connects™ 14 displays made up of 27 sculptures Needed to be a traveling exhibit to cover the cost to build it PowerPoint Presentation: Background Information Nature Connects™ Worked with Sean Kenney in New York City Sculptures are glued, steel reinforced with a UV protective coating PowerPoint Presentation: Background Information Nature Connects™ All link back to the Gardens Just like the LEGO® bricks are connected together so is everything in nature. PowerPoint Presentation: Background Information Nature Connects™ Demand for the traveling exhibit was greater then we predicted! Nature Connects™ 2.0 was created 1 year later PowerPoint Presentation: Background Information Nature Connects™ PowerPoint Presentation: Background Information Nature Connects™ Demand for the show continues! Nature Connects 3.0 & 4.0 are currently being created PowerPoint Presentation: Build It! Considerations Project Management Sit down and consider everything – this must be a deliberate process! Get Connected with the Right People Finding the right people is the hardest part. Do research! PowerPoint Presentation: Build It! Considerations Give yourself time The amount will vary – m ost take at least one year, likely longer Involve the entire staff Be sure to include horticulture, education, events, fundraising, marketing …..all areas PowerPoint Presentation: Build It! Considerations Flexible Installation Can it go anywhere? How is it mounted? How do you Move It? Where can you lift? Does it weigh too much? Will it fit through a door? PowerPoint Presentation: Build It! Considerations Make it Tough! The public is rough on exhibits. So is the weather – sun, water, wind, hail, etc. How long does it need to last? There will be repairs – be prepared! Consider the traveling part How will it ship? How should it be engineered to travel? Crates? PowerPoint Presentation: Build It! Considerations Document the Building Process In process photos are great for donors, interpretation – can even help with repairs Create an Instruction Manual How does it work? How to install? Easier to do this while building than after PowerPoint Presentation: Build It! Considerations With an idea in place and an exhibit ready to build, Now its time to… Finance it Sell it Teresa will discuss what we did with our own traveling exhibit Nature Connects™ PowerPoint Presentation: Finance It! The Process How will you pay for it? Who Else is in the Business? Gardens Museums Science centers Other exhibits web sites PowerPoint Presentation: Finance It! The Process Partners Work with other gardens or regional attractions, early adopters give financial security…look to previous donors and follow the money. Donors Needs to be a clear vision, best to go with tried and true and not new donors… PowerPoint Presentation: Finance It! The Process Budget as best you can Think of everything….for the exhibit and for the host site PowerPoint Presentation: Finance It! The Process You took a great idea, You financed it & its now built Next you have to … Sell it D iscuss what we did with our own traveling exhibit Nature Connects™ PowerPoint Presentation: Sell It! Considerations Money Appeal to the bottom line earned income increases & potential to draw donors in particularly how their gift can leverage a lot more money. PowerPoint Presentation: Sell It! Considerations Money Appeal to the bottom line PowerPoint Presentation: Considerations Sell It! Manage Information created and distributed to those who will be managing all elements of the show contracts site visits insurance marketing attendance, etc. PowerPoint Presentation: Sell It! Considerations Sharing Sharing Materials already created helps sell the show, Helps the site market the show , Helps the guests enjoy it…a lot of comfort to the staff. How to share it … paper , CD, Drop Box PowerPoint Presentation: Sell It! Considerations M ake it flexible If it works everywhere, it can be sold everywhere! Make it Interactive PowerPoint Presentation: Sell It! Considerations Price it Right Be sure it’s the right price Names and LOGOS Nature Connects Iowa State University Reiman Gardens LEGO ® brick exhibit PowerPoint Presentation: Final Thoughts Some things to remember… Pricing is important, be flexible How long will your exhibit look good against traveling and packing, unpacking against the elements Prepare for repairs Sell It! PowerPoint Presentation: Now its Your Turn! Consider a Traveling Exhibit Consider Creating a Traveling Exhibit Public Gardens are Better with this Kind of Collaboration PowerPoint Presentation: What Questions Do You Have? Thank You Teresa McLaughlin Director, Reiman Garden & Nature Connects™Exhibit [email protected] 1407 University Blvd. Ames, IA 50011 515-294-2710 www.reimangardens.com Aaron Steil Manager of Public Programs Lecturer – Dept. of Horticulture [email protected]

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