Art & Exhibitions_The Magic of Holiday Lights Exhibitions_2 of 4

Information about Art & Exhibitions_The Magic of Holiday Lights Exhibitions_2 of 4

Published on July 15, 2014

Author: csimkovich

Source: authorstream.com

Content

Why would we do a light show?: Why would we do a light show? November & December Stats: November & December Stats Holiday lights became our biggest season in year one! 50 nights, 106,000 visitors Averaging 2,100 people per night The Fixed Cost Challenge: Horticulture, utilities, staff Can’t afford a long shoulder season Visitors pay the bills The Fixed Cost Challenge PowerPoint Presentation: We Need Visitors in all Seasons ! Getting Started- Good Planning: Getting Started- Good Planning Hired designer Consider scale – fantastic year one Research Visit other shows Talk to vendors Funding, budget, and viability Board campaign - $300,000 Capitalize lights over 3 years Know your competitive environment Budget wisely and conservatively Implementation Approaches: Implementation Approaches Installation approaches Outsourced Turn-key vendor to do it all In-house installation Volunteer driven Issues Rain = low voltage helps Things go wrong Often behind schedule Start early! Results – Three Years : Results – Three Years Visitation Summary Year 1 – 106,000 Year 2 – 165,000 Year 3 – 163,000 Membership growth 36% over 3 years Lights Success : Lights Success 57% profitability Funds re-invested : Opportunity fund Maintenance Endowment Capital

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