attitudes and behavior outline

Information about attitudes and behavior outline

Published on January 13, 2008

Author: Dorotea

Source: authorstream.com

Content

Slide1:  Final Exam Time: Friday, December 7, 8:30 AM Place: OSBO A Length: 1.5 hours Format: multiple choice, essay Worth: 50% of course mark Material covered: Chapters 3, 4, 6, 8, 2, 13 and all lectures since Midterm Attitudes and Behavior:  Attitudes and Behavior Attitudes and Behaviour:  Attitudes and Behaviour Attitude: subjective evaluation of objects or persons in the world Ex: political, racial, sports, consumer,… An especially important type of attitudes are those about social groups Components of attitudes: Affective: emotional reaction to object Behavioural: actions taken towards or because of object Cognitive: beliefs about object ABC of Attitudes:  ABC of Attitudes Attitudes Sometimes Conflict with Other Powerful Determinants of Behavior Attitudes predict behaviour when there is… Accessibility: Ex, activating environmental attitude & voting for Kyoto protocol Motivational relevance: Olympics vote & sports fans Constraints: circumstances, norms that limit the expression of that attitude Predicting Behavior From Attitudes:  Predicting Behavior From Attitudes Attitudes are sometimes based on vague, secondhand information Mismatched attitudes and actual attitude targets Death penalty Predicting use of birth control pills Fig. 8.2:  Fig. 8.2 Predicting Behavior From Attitudes:  Predicting Behavior From Attitudes Attitudes are sometimes based on vague, secondhand information Mismatched attitudes and actual attitude targets “Automatic” Behavior that Bypasses Conscious Attitudes Prime - a stimulus presented to mentally activate a concept temporarily, and hence make it accessible Primes strongly influence behaviour:  Primes strongly influence behaviour Bargh, Chen & Burrows (1996) Independent variable: Implicit activation of “elderly” stereotype: Bingo, Florida, wrinkle, etc. or control Dependent variable: walking speed Primes are stronger predictors of behaviour than self-reported attitudes:  Primes are stronger predictors of behaviour than self-reported attitudes Shariff & Norenzayan (2007) Reported belief in God (attitude) God prime (Divine, spirit, prophet, sacred etc.) vs. neutral prime Measure of generosity: how much of $10 offered to stranger? Slide11:  Study 1: Belief in God. Difference is ns at p=.75. n=50. Slide13:  Religious Prime Secular Prime Predicting Attitudes From Behavior:  Predicting Attitudes From Behavior Cognitive Dissonance Theory (Festinger, 1957) inconsistencies between a person’s thoughts, sentiments, and actions create an aversive emotional state (dissonance) that leads to efforts to restore consistency Cognitive Dissonance:  Cognitive Dissonance Cognitive dissonance theory: attitude change can occur as a result of an inconsistency between attitude and behaviour People are motivated to maintain consistency in their beliefs and behaviours When attitude is inconsistent with behaviour, people experience dissonance = discomfort Dissonance can be reduced by 1) changing behaviour or 2) changing attitude Predicting Attitudes From Behavior:  Predicting Attitudes From Behavior Induced (forced) compliance - subtly compelling individuals to behave in a manner that is inconsistent with their beliefs, attitudes, or values, which typically leads to dissonance and to a change in their original attitudes to reduce their dissonance Festinger and Carlsmith (1959) experiment on forced compliance Effects of Induced Compliance:  Effects of Induced Compliance Smaller the amount, more attitude change! Ss had to justify to themselves why they had to lie to other for so little money Predicting Attitudes From Behavior:  Predicting Attitudes From Behavior Effort Justification - tendency to reduce dissonance by finding reasons for why you have devoted time, effort, or money for something that turned out to be disappointing Aronson and Mills (1959) ‘initiation experiment’ Self-Perception Theory:  Self-Perception Theory self-perception theory - people come to know their own attitudes by looking at their behavior and the context in which it occurred and inferring what their attitudes must be No discomfort or arousal Cognitive Dissonance: Arousal:  Cognitive Dissonance: Arousal If cognitive dissonance is aversive, it should be accompanied by a high arousal level Anti-attitudinal essay study Subjects were induced to write essays contrary to their attitudes Free choice group vs. no-choice group Which group should change attitude more? Which group should experience more arousal? Arousal and Attitude Change:  Arousal and Attitude Change F 15.4 Predicting Attitudes From Behavior:  Predicting Attitudes From Behavior Self-Affirmation and Dissonance self-affirmation theory - taking stock of one’s good qualities and core values, which can help a person cope with threats to self-esteem (and eliminate feelings of dissonance) Steele (1988) study of science vs. business majors Cognitive Dissonance:  Cognitive Dissonance Cognitive dissonance theory explains why… We like a product more if we pay for it than if it were free We like a product more after we buy it We like our romantic partner more after we are committed to the relationship We like someone more after we freely agree to do a favor for that person

Related presentations


Other presentations created by Dorotea

climate change
24. 01. 2008
0 views

climate change

F5 Overview
21. 02. 2008
0 views

F5 Overview

Attitudes
13. 01. 2008
0 views

Attitudes

jayveeendowmentprese ntation
09. 01. 2008
0 views

jayveeendowmentprese ntation

ThinkTank presentation final
10. 01. 2008
0 views

ThinkTank presentation final

12 presentation
11. 01. 2008
0 views

12 presentation

200762195011471
15. 01. 2008
0 views

200762195011471

i2 dec06
16. 01. 2008
0 views

i2 dec06

Darcangelo05
16. 01. 2008
0 views

Darcangelo05

Unit 8 My Personal Manager
17. 01. 2008
0 views

Unit 8 My Personal Manager

Jy CT psychosis
17. 01. 2008
0 views

Jy CT psychosis

JimCrowWorkshop
18. 01. 2008
0 views

JimCrowWorkshop

Postmenopausal syndrome
19. 01. 2008
0 views

Postmenopausal syndrome

apaie
21. 01. 2008
0 views

apaie

cohesion
15. 01. 2008
0 views

cohesion

Poster AMS final
22. 01. 2008
0 views

Poster AMS final

1 Impact Biofuels
23. 01. 2008
0 views

1 Impact Biofuels

MPAC
04. 02. 2008
0 views

MPAC

survey presentation eng
05. 02. 2008
0 views

survey presentation eng

Rocks
14. 01. 2008
0 views

Rocks

Silver Nano Technologies
22. 01. 2008
0 views

Silver Nano Technologies

IM cvd
28. 01. 2008
0 views

IM cvd

masstrauma14Sept2004
06. 02. 2008
0 views

masstrauma14Sept2004

OpenSourceJun07
06. 02. 2008
0 views

OpenSourceJun07

bethany
07. 02. 2008
0 views

bethany

REUSE OF LIME SLUDGES short2
13. 02. 2008
0 views

REUSE OF LIME SLUDGES short2

Roman Aqueducts
13. 02. 2008
0 views

Roman Aqueducts

Nigeria beyond BBC and CNN
18. 02. 2008
0 views

Nigeria beyond BBC and CNN

ADRENAL INSUFFICIENCY1
25. 02. 2008
0 views

ADRENAL INSUFFICIENCY1

yatiyasui13
27. 02. 2008
0 views

yatiyasui13

PotatoesD
28. 02. 2008
0 views

PotatoesD

CDS Assessment
03. 03. 2008
0 views

CDS Assessment

Ergonomic Basic
05. 03. 2008
0 views

Ergonomic Basic

PARQUES TEMÃTICOS
19. 03. 2008
0 views

PARQUES TEMÃTICOS

PlanCheck ConstructionErrors
21. 03. 2008
0 views

PlanCheck ConstructionErrors

stress06 part2
05. 02. 2008
0 views

stress06 part2

TB HIV implications
02. 04. 2008
0 views

TB HIV implications

Week 9 Music of South America
07. 04. 2008
0 views

Week 9 Music of South America

Isohaaro
14. 01. 2008
0 views

Isohaaro

460 lecture 1023
16. 04. 2008
0 views

460 lecture 1023

HIST 207 Spring 2008 1
17. 04. 2008
0 views

HIST 207 Spring 2008 1

July 20hout
15. 02. 2008
0 views

July 20hout

zhangfy slides
22. 04. 2008
0 views

zhangfy slides

unit 2 book 3
24. 04. 2008
0 views

unit 2 book 3

D1S2P2 Bruning IGBP2007
20. 02. 2008
0 views

D1S2P2 Bruning IGBP2007

pptwto
08. 05. 2008
0 views

pptwto

martin210607modified2
30. 04. 2008
0 views

martin210607modified2

200847162413
02. 05. 2008
0 views

200847162413

Finez
10. 04. 2008
0 views

Finez

Circle
02. 05. 2008
0 views

Circle

Education Summary Figures
14. 02. 2008
0 views

Education Summary Figures

arciniegas
10. 01. 2008
0 views

arciniegas

3 20071217140302
14. 02. 2008
0 views

3 20071217140302

pcyclegent
07. 02. 2008
0 views

pcyclegent

bloomsbury garrett
25. 02. 2008
0 views

bloomsbury garrett

pptsimon
05. 02. 2008
0 views

pptsimon

Dairy ERC Rober I
28. 01. 2008
0 views

Dairy ERC Rober I

Folk Geography Part II
10. 01. 2008
0 views

Folk Geography Part II

genetique
15. 01. 2008
0 views

genetique

greene
04. 02. 2008
0 views

greene

Colorado for NACC v5
12. 03. 2008
0 views

Colorado for NACC v5

alcohol1
18. 01. 2008
0 views

alcohol1

Post Abortive Syndrome
03. 03. 2008
0 views

Post Abortive Syndrome

spacerocks
17. 01. 2008
0 views

spacerocks

ssont
09. 01. 2008
0 views

ssont

Readiness
10. 01. 2008
0 views

Readiness

Annodex1
04. 02. 2008
0 views

Annodex1

NRAwerpoint
20. 03. 2008
0 views

NRAwerpoint