Big Data & Digital Marketing Asia - Zaheer Nooruddin

Information about Big Data & Digital Marketing Asia - Zaheer Nooruddin

Published on September 28, 2015

Author: znooruddin

Source: slideshare.net

Content

1. CLIENTSCLIENTSABOUT ZAHEER WORK LEADERSHIPABOUT GOLIN CAPABILITIES >< CLIENTS CONTACTPERSPECTIVE Asia-PacificDigital&SocialMedia Big #Data Social Media Asia-Pacific

2. 2 ASIA-PACIFIC Digital Asia-Pacific Via our region-wide network of digital strategists, data analysts, content and community experts, digital media professionals and creative technologists. We deliver integrated social media and digital communications, through holistic know-how in China and Asian markets. >STRATEGY >LISTENING >REPORTING >INFLUENCE > ENGAGEMENT >CONTENT CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVEABOUT ZAHEER ABOUT GOLIN

3. 3 THINK BIG… AN EXPLOSION!

4. CLIENTSCLIENTSABOUT B-M WORK LEADERSHIPABOUT D/BM CAPABILITIES >< CLIENTS CONTACTPERSPECTIVE THE CHALLENGE EXPLOSIVE DATA GROWTH

5. CLIENTSCLIENTSABOUT B-M WORK LEADERSHIPABOUT D/BM CAPABILITIES >< CLIENTS CONTACTPERSPECTIVE BIG DATA

6. 6 UNDERSTANDING THE POTENTIAL OF BIG DATA

7. 7 9 WE ARE HERE CLIENTSCLIENTSABOUT B-M WORK LEADERSHIPABOUT D/BM CAPABILITIES >< CLIENTS CONTACTPERSPECTIVE Source: Google Maps

8. 8 10 AS WELL AS HERE CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE Source: Google Maps ABOUT ZAHEER ABOUT GOLIN

9. 9 11 MORE CONTEXT CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE Source: Google Maps ABOUT ZAHEER ABOUT GOLIN

10. 10 12 GREATER INSIGHT… CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE Source: Google Maps ABOUT ZAHEER ABOUT GOLIN

11. 11 13 BIG DATA IS BIG… CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE IS BIG IT CAN BENEFIT AN ENTIRE ORGANIZATION. ABOUT ZAHEER ABOUT GOLIN

12. 12 14 LOCAL CONTEXT = MISSION CRITICAL CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE Source: Google Maps ABOUT ZAHEER ABOUT GOLIN

13. 13 15 NOTHING BEATS A STREET VIEW CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE BIG INSIGHTS START SMALL ABOUT ZAHEER ABOUT GOLIN

14. 14 16 CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE KNOW YOUR CUSTOMER ABOUT ZAHEER ABOUT GOLIN

15. 15 17 TRACKING PURCHASE INTENT CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE Next Big Purchase BIG DATA FOR MARKETING ABOUT ZAHEER ABOUT GOLIN

16. 16 18 BIG OPPORTUNITIES TO ENGAGE MEANINGFULLY CLIENTSCLIENTSABOUT B-M WORK LEADERSHIPABOUT D/BM CAPABILITIES >< CLIENTS CONTACTPERSPECTIVE

17. 17 19 BIG INCENTIVES CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE MAGICAL MOMENTS ABOUT ZAHEER ABOUT GOLIN

18. 18 20 WELCOME CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE MAKING SOCIAL MEDIA DATA COUNT ABOUT ZAHEER ABOUT GOLIN

19. CLIENTS WORK AWARDSPRINCIPLES & PRINCIPALS CAPABILITIES OFFICES >PRACTICES< ABOUT ZAHEER 19 CORPORATE ISSUES MARKET SHARE PREDICTIVE ANALYTICS CAN SAVE $ & JOBS BIG DATA IN COMMUNICATIONS

20. CLIENTS WORK AWARDSPRINCIPLES & PRINCIPALS CAPABILITIES OFFICES >PRACTICES< ABOUT ZAHEER BIG DATA ANALYTICS WILL DRIVE BETTER EXECUTIVE DECISION-MAKING 20 IN THE FUTURE…

21. CLIENTS WORK AWARDSPRINCIPLES & PRINCIPALS CAPABILITIES OFFICES >PRACTICES< ABOUT ZAHEER 21 OUR BIG PROFILES

22. 22 24 CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE REQUIRES BIG PLANNING •Marketing •Communications •Reputation Management •Crisis Management •Product Launch •Relationship Management •Loyalty •Product Innovation •Competitor Advantage •Customer Support •Call-Centre •Public Relations ABOUT ZAHEER ABOUT GOLIN

23. 23 25 CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE BIG TRENDS Source:ComputerSciences Corporation,2012 ABOUT ZAHEER ABOUT GOLIN

24. 24 26 CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE BIG TRENDS Structured vs. Unstructured Data Source: Computer Sciences Corporation, 2012 ABOUT ZAHEER ABOUT GOLIN

25. 25 27 CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE BIG TRENDS Source: Computer Sciences Corporation, 2012 ABOUT ZAHEER ABOUT GOLIN

26. 26 28 CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE BIG PROFIT Source: Sybase, an SAP Company ABOUT ZAHEER ABOUT GOLIN

27. 27 29 CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE SYSTEMS RESTRUCTURING TALENT DASHBOARDS INTEGRATION ANALYTICS WHAT NEXT? ABOUT ZAHEER ABOUT GOLIN

28. 28 30 BIG THANK YOU CLIENTSCLIENTSWORK LEADERSHIPCAPABILITIES >< CLIENTS CONTACTPERSPECTIVE Images Source: Creative Commons license Zaheer Nooruddin @Digible Digital & Social Media Asia-Pacific ABOUT ZAHEER ABOUT GOLIN

29. 29 DIGITAL SOCIAL MEDIA MOBIL SOCIAL MEDIA TRAINING1 DIGITAL EFFECTIVENESS2 SOCIAL MEDIA REPORTING3 INFLUENCER MANAGEMENT4 COMMUNITY MARKETING5 CONTENT COMMUNICATIONS6 CRISIS READINESS7 MOBILITY INNOVATION8 Asia-PacificDigital&SocialMedia CLIENTSCLIENTSABOUT ZAHEER WORK LEADERSHIPABOUT GOLIN CAPABILITIES >< CLIENTS CONTACTPERSPECTIVE

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