BrightonSEO 2015: How good UX can improve SEO

Information about BrightonSEO 2015: How good UX can improve SEO

Published on April 10, 2015

Author: MarianaMota5

Source: slideshare.net

Content

1. @MarianaMota • UX Designer - 12 years • Head of design at Oxford Computer Consultants • Co-founder of UX Oxford and TalkingDesign About me

2. @MarianaMota Users find the url Users find what they are looking for Search page Landing page Off-site On-site Get user’s attention Retain users SEO & UX

3. @MarianaMota “SEO is about attracting people to your site (…)
 Usability is about people's behavior after they arrive on your site” Jakob Nielsen http://www.nngroup.com/articles/seo-and-usability/

4. @MarianaMota Conversion @MarianaMota

5. @MarianaMota 1.Useful content 2.Ease of navigate 3.Trust Improving landing page experience https://support.google.com/adwords/answer/2404197?hl=en-GB

6. @MarianaMota Landing page

7. @MarianaMota 1. Useful content | User groups @MarianaMota

8. @MarianaMota 1. Useful content | User groups Personas • Keep to small number • Main user groups • Validate!

9. @MarianaMota 1. Useful content | Triggers @MarianaMota

10. @MarianaMota 1. Useful content | Triggers

11. @MarianaMota 1. Useful content | Triggers

12. @MarianaMota 2. Easy to navigate | User groups Persona 1 Scenarios Triggers Persona 2 Scenarios Triggers Persona 3 Scenarios Triggers

13. @[email protected] 2. Easy to navigate | User flow

14. @[email protected] 2. Easy to navigate | User flow

15. @[email protected] 2. Easy to navigate | User research on the whiteboard

16. @MarianaMota 2. Easy to navigate | Web conventions

17. @MarianaMota Clear tagline Clear call to action Credibility More details about the product 2. Easy to navigate | Clear structure

18. @MarianaMota Clear tagline Clear call to action More details about the product 2. Easy to navigate | Clear structure

19. @MarianaMota http://land-book.com/ 2. Easy to navigate | Clear structure

20. @MarianaMota • Branding: Visual consistency • Language and tone of voice Avoid jargons, image stock • Clean interfaces • Logos (credibility) 2. Trust

21. @MarianaMota Eric Ries’s Build-Measure-Learn feedback loop and the Think-Make-Check UX cycle. http://www.smashingmagazine.com/2012/10/10/lean-startup-is-great-ux-packaging/ Test it!

22. @MarianaMota Meet your users early and often.

23. @[email protected] Test it! : Contextual research

24. @[email protected] Test it! : Interview and Usability testing

25. @MarianaMota http://www.uxmatters.com/mt/archives/2011/06/images/iaresearch_fig1.jpghttp://notlaura.com/wordpress/wp-content/uploads/2013/03/url1.jpeg Test it! : Card sorting @MarianaMota

26. @MarianaMota Test it! : Analytics & Heat maps http://blog.econnectemail.com/wp-content/uploads/2012/04/heat-map.jpg

27. @MarianaMota usabilityhub.com Test it! : 5 second test

28. @MarianaMota Any questions? @MarianaMota Thank you!

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