BXP DM - Social Media Usage and Findings

Information about BXP DM - Social Media Usage and Findings

Published on July 21, 2015

Author: jazmanyun

Source: slideshare.net

Content

1. AIESEC Indonesia On Twitter and Facebook

2. The market is not targeted. Findings 1

3. Suggestions Use infographic if you want to show fun facts or any information about any knowledge. If brand is perceived as a verb, then our twitter hasn’t used it yet.

4. Use infographic if you want to show fun facts or any information about any knowledge.

5. If brand is perceived as a verb, then our twitter hasn’t used it yet. WHEN PEOPLE Use Your BRAND NAME AS A Verb, THAT IS REMARKABLE Meg Whitman, American Business Woman

6. Findings 2 If compared with another global NGO Twitter accounts such as WWF and TEDx, AIESEC hasn’t optimised the use of landing page If compared with another global NGO Twitter accounts such as WWF and TEDx, AIESEC hasn’t optimised the use of landing page

7. Suggestions ATTACH LINKPOST ABOUT LEADERSHIP THINGS USE HUMAN LANGUAGE

8. Facebook https://www.facebook.com/AIESECinIndonesia

9. Finding #1: Happy India Information • Information of Happy India is not really “happening” • Message is not delivered to the market • Safe reminder is posted only once in several hours before the event

10. Impacts & Possible Solution 1. Not many possible EPs may see and aware about the information. Or they may even be late for the event and miss it Make clear and exact schedule for Happy India promotion (date and time), not only once and for safe reminder but several more times so more people will see and share the information.

11. Finding #2: Based on survey to strangers: Not many information posted Interesting information format, however the posts are not really ‘hype’

12. Impacts & Possible Solution Markets are not aware with the information in fanpage Users jadi sekedar baca atau bahkan ga aware sama information yang ada di fanpage More update, make differences between internal events information and campaign with clear schedule

13. ANALYSIS

14. What is Youtube?

15. Introduction Jazman  “Will  Smith”  Barizi

16. Community Jazman  wants  to  find   out  more  so  he  opens   the  website  from  the   call-­‐to-­‐action Value  Delivery Jazman  watches  the   video  from  AIESEC   Indonesia’s  youtube   channel Consideration Jazman  is  intrigued  and   opens  the  AIESEC   Indonesia’s  channel  to   see  other  videos Attraction Jazman  is  checking  out   youtube  and  came   across  a  video  from   AIESEC  Indonesia

17. This  is  not  what’s   happening  in  reality

18. We  are  not  using  Youtube   properly  because  we  are  still   confused  on  its  purpose Ngerti  gak  lo   semua?

19. About  Page

20. About  Page Lack  of  informations Not  integrated  (links)  to   other  digital  media  channel

21. About  Page [Comparison]

22. About  Page [Comparison] Decent  info  about  AIESEC Linked  to  other  social  media   channels

23. Videos  Page

24. Videos  Page Too  many  conference  videos Jargons  is  no  good  to  externals Thumbnails  of  videos  looks   amateur

25. Videos  Page [Comparison]

26. Videos  Page [Comparison] Video  thumbnails  &  titles  looks   professional  and  interesting Videos  are  diverse Content  of  video  is  suitable  also  for   externals  viewers

27. Sampai  disini  ada   pertanyaan  gak?

28. Thumbnails  &  Titles “AIESEC  Indonesia’s  videos  looks  amateur,  meanwhile  AIESEC   India’s  looks  professional  and  more  interesting”

29. Thumbnails  &  Titles AIESEC  Bandung  &  AIESEC  UB

30. Video  Content What   are   your   expectations   before   watching? What  was  the  video  about? How  do  you  feel  after  watching  the   video? Talking  about  his  AIESEC  experience The  video  is  about  his  experience I   did   not   understand,   he   speaks   too   fast   and   talking   in   words   I   don’t   understand

31. Video  Content What   are   your   expectations   before   watching? What  was  the  video  about? How  do  you  feel  after  watching  the   video? Talking  about  his  experience I   feel   interested,   what   he   said   was   clear

32. Suggestions Get  a  Microphone Use  subtitles  if  needed Remember  that  external  parties  are  also  your  viewers Thumbnails  does  matter! Video  =  Storytelling (Make  an  effort!)

33. Aiesec Indonesia on

34. Introduction

35. Facts about @aiesecindonesia account • 93.2 Likes per photo • 81 Likes per video • 0.9 Comments per photo • 3 Comments per video

36. Hey Aiesec!

37. • National or International celebration • Sharing recent activities each LC • Quotes with hashtag about project (#globalcitizenday, #YouthSpeak, etc) • Open recruitment for position or new member • Past experience storytelling What are they posting about?

38. Findings • Misinformation • Ignored question • Too hard to read • No common popular hashtags

39. What’s the impact? Misinformation causes bad image or reputation. No common hashtags less promotions. Lost interest quickly

40. Suggestions Be interactive with your audience. Be hashtags wise with your post. Make your contents Instagram friendly. #love #happy #leadership #experience #exchange #culture

41. Customer flow on Instagram

42. Meet Jazman

43. Jazman Jazman is a bright kid, so he wants to find about opportunities in his town, so he looks up in Instagram. how was his journey? let’s find out!

44. Jazman asks about information in one of AIESECxxx’s post but he didn’t get any response. Jazman found AIESECxxx on Instagram and quickly get confused and lost interest quickly. Jazman explore about #leadership #exchange and #experience on Instagram but he didn’t found AIESEC. Jazman found out about an event on AIESEC xxx, he wants to signup but the information was too small to read.

45. How could that happen?

46. Jazman found AIESECxxx on Instagram and quickly get confused and lost interest quickly. Case 1 Deliver your messages well and keep it simple! Make your contents as interesting as you can!

47. Jazman explore about #leadership #exchange #volunteering and #experience on Instagram but he didn’t found AIESEC. Case 2 Use hashtags. period

48. Jazman found out about an event on AIESECxxx on Instagram, he wants to signup but the information was too small to read. Case 3 Make your contents Instagram friendly! Put all important informations on the caption!

49. Jazman asks about information in one of AIESECxxx’s post on Instagram but he didn’t get any response. Case 4 Be a good costumer care

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