cheryl toner ific

Information about cheryl toner ific

Published on August 2, 2007

Author: Breezy

Source: authorstream.com

Content

Obesity – The Media & Consumers:  Obesity – The Media andamp; Consumers World Resources Institute Sustainable Enterprise Summit March 18, 2004 Cheryl Toner, MS, RD Director, Health Communications International Food Information Council (IFIC) and IFIC Foundation International Food InformationCouncil (IFIC) and IFIC Foundation:  International Food Information Council (IFIC) and IFIC Foundation Mission: To communicate science-based information on food safety and nutrition issues to health professionals, journalists, educators and government officials. Primarily supported by the broad-based food, beverage and agricultural industries. International Food Information Council Foundation Slide3:  'Obesity is as dramatic as anything I have seen in public heath. Obesity is the health problem of the century.' —Former Director, Centers for Disease Control and Prevention 'We just recalculated the actual causes of death in the U.S. and we did see that obesity moved up very close to tobacco, and is almost the number one health threat.' —Current Director, Centers For Disease Control and Prevention TODAY: An Obesity Epidemic Slide4:  2002 Obesity Trends* Among U.S. Adults BRFSS, 1991-2002 No Data andlt;10% 10%–14% 15%–19% 20%–24% ≥25% (*BMI ≥30, or ~ 30 lbs overweight for 5’ 4' woman) Slide5:  Diabetes and Gestational Diabetes Trends Among Adults in the U.S., BRFSS 1990, 1995 and 2001 Mokdad AH, Ford ES, Bowman BA, et al. Prevalence of obesity, diabetes, and other obesity-related health risk factors, 2001. JAMA 2003 Jan 1;289(1). Slide6:  Trends in Obesity-Related Media Coverage:  Trends in Obesity-Related Media Coverage 593 1706 3831 4560 0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000 Jan - Dec 2000 Jan - Dec 2001 Jan - Dec 2002 Jan - Dec 2003 Note: Figures represent International Food Information Council Foundation (IFIC) tracking of U.S. and International (English-speaking) wire reports and print articles on the issue and do not necessarily reflect the true number of stories. Obesity:  Obesity A Complex Issue The Root Cause of Obesity Is Simple An imbalance between calories-in and calories-outBut...:  The Root Cause of Obesity Is Simple An imbalance between calories-in and calories-out But... …the social factors that contribute to the imbalance are complex::  …the social factors that contribute to the imbalance are complex: Changing food habits Declining physical activity in the home and in schools Increasing sedentary habits Changes in the physical environment Suggested Causes of Obesityin Media Stories:  Suggested Causes of Obesity in Media Stories A virus Large portion sizes Low self-esteem Dietary carbohydrates High incomes Automobile culture Dietary fats Low incomes TV watching Low calcium intake Stress Computer games Soft drinks Depression Community design Good-tasting food Aging Personal safety Inexpensive food Genetics No PE in schools Availability of food Latch-key kids Parental influence Parental influence Other Physical Activity Food/Nutrition Snacks Opportunity in Surgeon General’s Call to Action:  Opportunity in Surgeon General’s Call to Action Call for industry to play a positive role in solving the problem Call for public-private partnerships Call to identify opportunities not just challenges Slide13:  Communicate science-based information to opinion leaders and, ultimately, consumers Consumers need practical, relevant tools and information …but where and how do we start? IFIC Foundation’s Role A Communications Program Based on Consumer Research:  A Communications Program Based on Consumer Research ACTIVATE’s Mission:  ACTIVATE’s Mission A consumer communications outreach program designed to deliver information to children and their families that will assist in achieving healthy lifestyles through regular physical activity and good nutrition. ACTIVATE:The Power of Partnerships:  ACTIVATE: The Power of Partnerships Six leading health, food and science organizations: American Academy of Family Physicians American College of Sports Medicine American Dietetic Association International Food Information Council Foundation International Life Sciences Institute Center for Health Promotion National Recreation and Park Association All bring unique knowledge, skills and resources ACTIVATE:Leading Experts Serve as Advisors:  ACTIVATE: Leading Experts Serve as Advisors Unrestricted Grants From the Food and Beverage Industry:  Unrestricted Grants From the Food and Beverage Industry The Coca-Cola Company Hershey Foods Corporation H.J. Heinz Foundation Keebler Company Kellogg Company Kraft Foods Masterfoods USA McDonald’s Corporation National Confectioners Association The Procter andamp; Gamble Company PepsiCo, Inc. Sara Lee Corporation Snack Food Association Consumer Research:  Consumer Research ACTIVATE Initiative Kids 9-12 and parents Findings used to develop Kidnetic.com Published in June 2000 Journal of American Dietetic Association Findings: Kids relate weight to performance and appearance – not health Both parents and kids relate obesity to food more than physical activity Kids not interested in concepts like 'nutrition,' 'physical activity' and 'healthy eating' International Food Information Council Foundation Slide20:  ACTIVATE Research Published J Am Diet Assoc. 2003;103:721-728 Why Deliver Messages Via a Web Site?:  Why Deliver Messages Via a Web Site? It’s where the kids are Research showed that kids and parents agreed a Web site is the easiest way to deliver information 67% of households with school aged kids have computer/Internet access Opportunity for innovative communication tool Interactive Customizable Slide22:  Home Page Promotes Healthy Eating:  Promotes Healthy Eating InnerG Recipe Roundup Promotes Physical Activity:  Promotes Physical Activity Move Mixer Wet Head Games Scavenger Hunt Fitness Challenge Parents’ Section:  Parents’ Section Parent’s Home Page Bright Papers for Parents Ask An Expert Impact Evaluation of Kidnetic.com:  Impact Evaluation of Kidnetic.com Increased discussion about physical activity and eating between parents and children For parents and kids, increased importance of physical activity and healthful eating For kids, increased confidence regarding their knowledge of healthful eating 'These results suggest that the Kidnetic.com Web site is an effective resource'—Harris Interactive, Inc. Reaching Out to Community-Based Organizations:  Reaching Out to Community-Based Organizations Healthy lifestyle lessons andamp; activities Content from Kidnetic.com Leader’s Guide Pilot testing in community settings Downloadable from Internet at no cost Dissemination in 2004 Kidnetic.com is One Piece of the Puzzle:  Kidnetic.com is One Piece of the Puzzle For more information: [email protected] For More Information, Contact:International Food Information Counciland (IFIC) Foundation1100 Connecticut Avenue, NW - Suite 430Washington, DC 20036Phone: 202-296-6540E-Mail: [email protected]:  For More Information, Contact: International Food Information Council and (IFIC) Foundation 1100 Connecticut Avenue, NW - Suite 430 Washington, DC 20036 Phone: 202-296-6540 E-Mail: [email protected]

Related presentations


Other presentations created by Breezy

Plant Anatomy
03. 01. 2008
0 views

Plant Anatomy

Learning Long Division
15. 06. 2007
0 views

Learning Long Division

ADO Net
24. 10. 2007
0 views

ADO Net

Ch 2 Chemistry of Life
05. 01. 2008
0 views

Ch 2 Chemistry of Life

REORGANIZATION
27. 09. 2007
0 views

REORGANIZATION

Enhanced Fujita Scale 6 23 04
05. 10. 2007
0 views

Enhanced Fujita Scale 6 23 04

severe convection punkka
07. 10. 2007
0 views

severe convection punkka

lsad07 psp
09. 10. 2007
0 views

lsad07 psp

idioms1
10. 10. 2007
0 views

idioms1

SabadosCiencia2006
13. 10. 2007
0 views

SabadosCiencia2006

Rousset EID06
19. 10. 2007
0 views

Rousset EID06

TheodoreRoosevelt
22. 10. 2007
0 views

TheodoreRoosevelt

Timss
17. 10. 2007
0 views

Timss

Wynn ASA 2000
04. 10. 2007
0 views

Wynn ASA 2000

aas strom
29. 08. 2007
0 views

aas strom

element connections
29. 08. 2007
0 views

element connections

hwr clustering
29. 08. 2007
0 views

hwr clustering

Pov map 20060717 1
29. 11. 2007
0 views

Pov map 20060717 1

CONSTRUCTING BUD VASES ADN BOWS
11. 12. 2007
0 views

CONSTRUCTING BUD VASES ADN BOWS

nobel talk
15. 10. 2007
0 views

nobel talk

18 FOSIS
24. 10. 2007
0 views

18 FOSIS

Lec 08 FO1 06 Urbanisation
01. 11. 2007
0 views

Lec 08 FO1 06 Urbanisation

America vs The World
22. 10. 2007
0 views

America vs The World

Vasco Da Gama Slide Show
07. 11. 2007
0 views

Vasco Da Gama Slide Show

Fliess
15. 11. 2007
0 views

Fliess

01 threat
19. 11. 2007
0 views

01 threat

Konsolen
21. 11. 2007
0 views

Konsolen

the dancers
23. 11. 2007
0 views

the dancers

Probil
26. 11. 2007
0 views

Probil

UNE Benz
27. 11. 2007
0 views

UNE Benz

Galaxies
29. 08. 2007
0 views

Galaxies

DB2 XML DatabaseFINAL
23. 10. 2007
0 views

DB2 XML DatabaseFINAL

akzonobel
15. 10. 2007
0 views

akzonobel

ilana
29. 08. 2007
0 views

ilana

lauter
07. 11. 2007
0 views

lauter

GradSch GPOs
04. 10. 2007
0 views

GradSch GPOs

PHYS402 01
16. 10. 2007
0 views

PHYS402 01

cry beloved
02. 08. 2007
0 views

cry beloved

curtis
02. 08. 2007
0 views

curtis

Chaplet of Divine Mercy
02. 08. 2007
0 views

Chaplet of Divine Mercy

CS583 opinion mining
02. 08. 2007
0 views

CS583 opinion mining

A TIME FOR ANDREW Pres 2
02. 08. 2007
0 views

A TIME FOR ANDREW Pres 2

arthur powerpoint 11 20 03
02. 08. 2007
0 views

arthur powerpoint 11 20 03

bats
02. 08. 2007
0 views

bats

23 stavros thurs
02. 08. 2007
0 views

23 stavros thurs

aas04 jeff
29. 08. 2007
0 views

aas04 jeff

moustakis
29. 08. 2007
0 views

moustakis

irsurveys07
29. 08. 2007
0 views

irsurveys07

venice oct03
29. 08. 2007
0 views

venice oct03

Office of Homeleand Security
29. 10. 2007
0 views

Office of Homeleand Security

agn presentation 102106
29. 08. 2007
0 views

agn presentation 102106

ReginaSchulteLadbeck 042104
29. 08. 2007
0 views

ReginaSchulteLadbeck 042104

Weingarten
03. 01. 2008
0 views

Weingarten

Presentation NASDAQ
24. 02. 2008
0 views

Presentation NASDAQ

nov retail ebony
24. 02. 2008
0 views

nov retail ebony

APAsymp04AIDMAN
02. 08. 2007
0 views

APAsymp04AIDMAN

Ray Flores Roadmap
04. 03. 2008
0 views

Ray Flores Roadmap

Beloved
02. 08. 2007
0 views

Beloved

2004 4050S1 11 Levin
02. 08. 2007
0 views

2004 4050S1 11 Levin

Konstantinidis
29. 09. 2007
0 views

Konstantinidis

Qin and Han Dynasties
25. 03. 2008
0 views

Qin and Han Dynasties

andy powell presentation
02. 08. 2007
0 views

andy powell presentation

arena rome minier
13. 11. 2007
0 views

arena rome minier

Presentation010605
10. 04. 2008
0 views

Presentation010605

03edclark lecture
13. 04. 2008
0 views

03edclark lecture

richard mushotzky
29. 08. 2007
0 views

richard mushotzky

Lawrence D Boston 2006
14. 04. 2008
0 views

Lawrence D Boston 2006

DMCH13
16. 04. 2008
0 views

DMCH13

ERates
17. 04. 2008
0 views

ERates

JHAN 14
18. 04. 2008
0 views

JHAN 14

4884061 firstfileFILE
22. 04. 2008
0 views

4884061 firstfileFILE

ppt26
23. 12. 2007
0 views

ppt26

Operations
28. 04. 2008
0 views

Operations

CH10 Outline
07. 04. 2008
0 views

CH10 Outline

CIM research
30. 04. 2008
0 views

CIM research

komossa
29. 08. 2007
0 views

komossa

ieee sp 2004
18. 06. 2007
0 views

ieee sp 2004

icws 2006 3
18. 06. 2007
0 views

icws 2006 3

ICTP intro
18. 06. 2007
0 views

ICTP intro

human mating beh 2005
18. 06. 2007
0 views

human mating beh 2005

IMDS CIESP
14. 11. 2007
0 views

IMDS CIESP

welch adv camp july05
02. 10. 2007
0 views

welch adv camp july05

Glycosylation
15. 06. 2007
0 views

Glycosylation

Making a Story Board
15. 06. 2007
0 views

Making a Story Board

Story Literary Elements
15. 06. 2007
0 views

Story Literary Elements

Life Cycle of Plants and Animals
15. 06. 2007
0 views

Life Cycle of Plants and Animals

Session1Alila
02. 11. 2007
0 views

Session1Alila

beetleborers
02. 01. 2008
0 views

beetleborers

2006 IADB
10. 10. 2007
0 views

2006 IADB

robo wk1
03. 01. 2008
0 views

robo wk1

Rosemary Panama
22. 10. 2007
0 views

Rosemary Panama

ec06nicapan
25. 10. 2007
0 views

ec06nicapan

Allies Pre Training Module
02. 08. 2007
0 views

Allies Pre Training Module

Carmona
30. 12. 2007
0 views

Carmona

TheSuccessofSingapor e2006
27. 03. 2008
0 views

TheSuccessofSingapor e2006

Advisory Board Presentation
02. 08. 2007
0 views

Advisory Board Presentation

Cameron SAS44 A Century of OA
27. 02. 2008
0 views

Cameron SAS44 A Century of OA

dubrovnik
16. 10. 2007
0 views

dubrovnik

sprfett
07. 01. 2008
0 views

sprfett

mccune albright syndrome
15. 10. 2007
0 views

mccune albright syndrome

michael soendermann 2007
18. 10. 2007
0 views

michael soendermann 2007

astro12Summer12
29. 08. 2007
0 views

astro12Summer12

familyweek1
19. 02. 2008
0 views

familyweek1