Chinese and Korean Games Entertainment 2005 small

Information about Chinese and Korean Games Entertainment 2005 small

Published on May 2, 2008

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Chinese and Korean Games and Entertainment 2005 Klaus Oesch – Fenix Program Manager:  Chinese and Korean Games and Entertainment 2005 Klaus Oesch – Fenix Program Manager Klaus Oesch Finantec Oy April 2005 Slide2:  Business is growing fast in China Guangdong the foreigners testing area Media City Shanghai the Game development City Beijing the Media City Slide3:  General situation The Games business is growing fast Year 2008 the marker size is $ 100 B Control is on: the Chinese State controls Universities internet traffic and Cybercafes Slide4:  China is the biggest gaming market in the world And the mobile phone is the first connection to internet Slide5:  China is looking for Partners Education Concepting Entering new markets Research and education also in the game technologies Slide6:  Outsourcing Innovation How about game development and testing? Slide7:  Beijing Olympics 2008 Are the driver for China Cross media projects Finnish YLE and DSP projects New media innovations will be seen Chinese are looking for e.g a huge real-life – virtual life olympics game EU 6th framework www.vas-china-project.org Slide9:  Fenix ‘Cross-Media’ Delegation Local Company Profiles Arranged by Justin Di and Hansen Yip, Finpro China In China the Games meet the mass media:  In China the Games meet the mass media Timo Soininen, Sulake. ”Habbohotel is a huge social engine – largest teen community in the world” Seppo Selkälä, Red Lynx, ”30 Parcticipation tv-programs in 20 countries – Browser based games in China” Mikko-Pekka Hanski: ”Ultimate User experience – Idean has 200 researchers in Finland and China” Beni Cohen: ”Uniqminds is the Global leader in applications- to-person communities” Jukka Matikainen: ”Neogames develops Forum Virium which aims to be the central node in Europe in digital media content” Jari Vaario, Nokia, ”Nokia develops Sw-platform for WCDMA Network, Broadband Mobile Applications Base and has NVO Pacific Ventures to invest in new game ideas” Internet Service Provider (ISP) :  Internet Service Provider (ISP) Slide12:  ChinaVnet (China Telecom) – ISP www.chinavnet.com Description: China Telecom is one of the biggest operator in world. ChinaVnet is value-added service department of China Telecom Group. It provides VAS platform for its brand board users. It cooperates with many content and service providers to serve value added service such as online game, movie, music, e-learning, news, TV, etc. Now it has more than 10 million broadband users. Product: Online value added services Contact: Mr. Steven Yue, Business management Division Tel: +86 10 58502119, [email protected] Cross Media Seminar in Beijing, 25 April 2005 Company profile Slide13:  China Netcom (Tiantian Online) – ISP www.116.com.cn Description: China Network Communications Corporation (CNC) is a super telecommunications enterprise in China and the fixed telecommunications service partner for the 2008 Olympic Games. It is a well-known telecommunications operator both in China and in the world. Tiantian Online is portal of CNC broadband service. Now it has several million users. It provides all kinds of value-added service to end users such as games, music, TV/movie, news, etc. It plan to build a telecommunication & media community in China. Product: Online VAS Contact: Ms. Liu Yajuan, Cooperation department Tel: +86 10 66579888, [email protected] Cross Media Seminar in Beijing, 25 April 2005 Company profile Service Provider (SP):  Service Provider (SP) Slide15:  Sina – Service provider, Internet portal www.sina.com.cn Description: SINA is a leading online media company and value-added information service provider for China and for global Chinese communities. (Nasdaq: SINA). With a branded network of localized web sites targeting Greater China and overseas Chinese, SINA provides services through five major business lines including SINA.com (online news and content), SINA Mobile (mobile value-added services), SINA Online (community-based services and games), SINA.net (search and enterprise services) and SINA E-Commerce (online shopping and travel). Now its wireless game and MMS download is No. 2 in China market. SINA online game (Legend 2) is one of the top 10 MMOG game in China. Products: Together these provide an array of services including region-focused online portals, mobile value-added services, online game, search and directory, interest-based and community-building channels, free and premium email, online games, virtual ISP, classified listings, fee-based services, e-commerce, etc. Contacts: Mr. Miao Xinyu, Chief editor of Game Center, SINA Online [email protected] Mr. Wang Gang, Deputy General Manager of UC (Instant communication department), SINA Online Mr. An Haixiang, Deputy General Manager of iGame, SINA Online Mr. Xiao Chaoqing, Director of Business department, SINA Mobile [email protected] Ms. Zhao Chun Hua, project manager, Sina Mobile Tel: +86 10 82628888, Cross Media Seminar in Beijing, 25 April 2005 Company profile Slide16:  Netease – Service Provider, Internet portal www.netease.com Description: NetEase (Nasdaq: NTES) operates a leading interactive online and wireless community in China and is a major provider of Chinese language content and services through our online games, wireless value-added services and Internet portal businesses. Its daily page views exceed 439 million. NetEase provides online game services to Internet users through the licensing or in-house development of massively multi-player online role-playing games, it is one of the top 3 MMORPG operators in China. NetEase also offers online advertising on its Web sites which enables advertisers to reach its substantial user base. Wireless value-added services is one important business area of NetEase, such as news and information content, matchmaking services, music and photos from the Web which are sent over SMS, MMS, WAP, IVR and ring backtone technologies. Other community services which the NetEase Web sites offer include instant messaging, online personal ads, matchmaking, alumni clubs, personal home pages and community forums. NetEaseis also the largest provider of free e-mail services in China. Furthermore, the NetEase Web sites provide 21 channels of content. NetEase aggregates news content on world events, sports, science and technology, and financial markets, as well as entertainment content such as cartoons, games, astrology and jokes, from over one hundred international and domestic content providers. Products: Online game, Wireless VAS, advertising service, Internet portal Contacts: Mr. Gao Ou, Business Department Director, Tel: +86 10 85180163-8332, [email protected] Cross Media Seminar in Beijing, 25 April 2005 Company profile Slide17:  Communication Over The Air (KongZhong) – Service Provider www.kongzhong.com Description: The company was established in 2002. It’s one of the biggest wireless value-added application provider in China market. China Mobile ranked KongZhong as the No. 1 wireless value-added service provider on its network in terms of revenue for 2.5G wireless value-added services in 2003 and the first and second quarters of 2004. Product: Interactive entertainment include mobile games, pictures, karaoke, electronic books and mobile phone personalization features. Its media services provide content such as domestic and international news, entertainment, sports, fashion, lifestyle and other special interest areas. Community. Its community services include interactive chat, message boards, photo albums, dating and networking. Contact: Ms. Kinsey Lee, Director of Business Development Tel: +8610 88576000, 6828, [email protected] Cross Media Seminar in Beijing, 25 April 2005 Company profile Slide18:  LinkTone – Service Provider www.linktone.com Description: As public listed company in NASDAQ (LTON), the company is one of the leading wireless entertainment service provider in China. It is offering a quite diverse portfolio of wireless contents and applications based on SMS, MMS, KJAVA. The company has very close relationship with the mobile and fix line operators. It is now cooperating with Turner Group and Time Warner, offering interactive cartoon contents to the mobile phone subscribers. Product: Personalized media: SMS,MMS, WAP Entertainment and game: wireless games Information and communication: interactive communities Contact: Mr. Richard Robinson, Vice president Tel: +86 10 65675005 [email protected] Cross Media Seminar in Beijing, 25 April 2005 Company profile Slide19:  Tecent – Service provider www.tencent.com Description: Tencent is one of the first Internet Instant Messaging (IM) software developers in China, and a leading provider for Internet and mobile value-added services with a focus on IM and related value-added services.Tencent develops its business in three strategic directions, i.e. consumer IM, enterprise IM and Infotainment. Based on three strategic directions, Tencent had formed five business systems, including Internet & value-added service, mobile and telecommunications value-added service, advertising service, enterprise IM service and trademark licensing business. Its entertainment portal,www.QQ.com, not only provides news, sports and entertainment content, but also service including QQ game portal, QQ dating, QQ show, QQ home, QQ alumni, QQ E-CARD, and MMOG Sephiroth etc. QQ game portal consists of board games, card games, casual games, games of skill and QQ show chat rooms. These personalized value-added services combine entertainment and vogue with communication. Sephiroth, a 3D MMOG game which Tencent licensed from Imazic of Korea, currently is one of the most popular online games in China. Product: QQ (Chinese ICQ), online game, mobile value added service, enterprise instant message service, advertise services, etc. Contact: Ms. Zhang Fan, Manager of Business department Tel: +86 10 68056608, Cross Media Seminar in Beijing, 25 April 2005 Company profile Slide21:  TOM.com – Cross media company, Internet portal, service provider www.tom.com Description: TOM Group is one of the biggest cross media in Great China include internet portal, media group, publish, sports promotion, TV and entertainment. The headquarter of TOM Group locate in HongKong. Its subsidiary company-TOM Online Inc. (Hong Kong GEM stock code: 8282, NASDAQ stock symbol: TOMO) is a leading mobile Internet company in China, operating one of the most successful Internet portals in China and offering a wide variety of online and mobile services, including wireless internet and online advertising. In the wireless internet arena, TOM Online provides a diverse range of services such as SMS, MMS and WAP, and was one of the first players to launch wireless interactive voice response services (IVR services) through the acquisition of the leading wireless IVR service provided in China. In year 2004, TOM cooperate with one Korea company to launch MMOG games. TOM Group cooperate with publishing company, TV operator, advertisement companies to operate in cross media business. Product: Wireless VAS, Internet entertainment application, advertise business, publishing, etc Contact: Mr. Li Zhiwen, Director, Game department Tel: +86 10 67879997, [email protected] Mr. He Wenyi, BD Manager, Wireless Application Department, Tel: +86 10 65283399, [email protected] Cross Media Seminar in Beijing, 25 April 2005 Company profile Slide22:  Sohu – Internet portal, service provider www.sohu.com Description: SOHU.COM Inc. (NASDAQ: SOHU) is China's premier online brand and indispensable to the daily life of millions of Chinese who use the portal network for their news, search, e-mail, wireless messaging, instant messaging, browsing, games and shopping. SOHU has built one of the most comprehensive matrices of Chinese language web properties and proprietary search engines, consisting of the mass portal and leading online media destination www.sohu.com; interactive search engine www.sogou.com; the top online alumni club www.chinaren.com; top games information portal www.17173.com; top real estate website www.focus.cn; and wireless value-added services provider www.goodfeel.com.cn. This network of web properties offers the vast SOHU user community very broad choices regarding information, entertainment, communication and commerce. Product: Consumer business: wireless VAS, online games, E-Store Corporate business: Branded advertising, sponsored search Contact: Mr. Chen Lunming, Manager of Cooperation Department Tel: +86 10 62726666, [email protected] Cross Media Seminar in Beijing, 25 April 2005 Company profile Slide23:  MyCCTV – Service Provider www.mycctv.com.cn Description: MyCCTV Ltd.co was established on Oct, 8th in 2002. It is a specialized corporation authorized by CCTV (China Central Television) that focuses on the telecom value-added service. Now the corporation has the permissions of ICP, ISP and Call Center. It also has the running permission from the Ministry of Culture to broadcast movies and TV programs online. MyCCTV is act as CCTV information center which provides the mutual information service for opera, music, sport, military affairs and many other programs. Until now, more than 50 million audiences have participated. The center has been in the top of this area. Today, by following the market trends the corporation enhances the application research of WAP, Colour Ring, IVR, K-Java Game and broadband media. In the coming 3G time, the corporation will make good use of the CCTV resources and take the lead of the telecom value-added service. Product: Wireless VAS, broadcasting movies and TV online Contact: Mr. Jin Hai, Director of Business Department Tel: +86 10 68509898-877, [email protected] Mr. Harry Wang, Head of Corporate Strategy [email protected] Cross Media Seminar in Beijing, 25 April 2005 Company profile Gaming Companies:  Gaming Companies Slide25:  Magus – wireless game developer www.magus-soft.com Description: Founded in 2001, Magus is a leading Chinese developer and publisher of mobile game and entertainment application. Magus designs, develops and markets innovative mobile games and entertainment solutions to operators, handset manufacturers and end users. Its games have been published in China, Japan and southeast Asia. Product: wireless games and entertainment applications. (Java, WAP, SMS, Brew, Symbian) Contact: Mr. Ma Wen, Manager of Business Department Mr. Chen Yinyi , Deputy General Manager Tel: +86 10 64972981, [email protected] Cross Media Seminar in Beijing, 25 April 2005 Company profile Slide26:  Enorbus – wireless game developer www.enorbus.com.cn Description: As the premier provider of wireless entertainment services in China, Enorbus consistently delivers the boldest and most innovative applications to its users. Enorbus' success relies on its intimate understanding of its Asian consumers and the ability to create, deliver, and continually adapt highly localized, personalized, and compelling products and services. It has already cooperated many Finnish companies, such as Sumea, Mr. Goodliving, WES, etc. Products: wireless games (SMS, WAP, Java, Brew, etc) and entertainment application Contact: Mr. Justin Colby, Director of Business Department Tel: +86 10 65618788, [email protected] Cross Media Seminar in Beijing, 25 April 2005 Company profile Slide27:  Green Tomato – Gaming Entertainment Company www.g-tomato.com Description: Green Tomato Ltd. is a mobile game and application service provider. Green Tomato has developed a portfolio of mobile games and content in SMS/MMS, WAP, Java and Web. Today Green Tomato Game/content is distributed through more than 25 mobile operators and service providers in Asia, particularly China. Today there are more than 1,000,000 monthly subscribers of mobile games developed by Green Tomato in the Greater China region. Wireless Distributed data exchange Engines and Wireless Content Management Platform are 2 of their core products in place. Product: Mobile Games and Content Delivery Platform Contact: Mr. Arthur Chang, CEO of Green Tomato, Tel: +852 3526 0236 Cross Media Seminar in Beijing, 25 April 2005 Company profile Media Companies:  Media Companies Slide29:  Mindshare – Media Group http://www.mindshare.com.cn Description: WPP Group is one of the largest media groups in the world, dealing with advertising, public relations, information research and consultation, brand image consultation, and media buying and planning. Companies under WPP provide services to various clients that include local, international enterprise and global clients, over 300 of which are in the list of the world best 500 companies. WPP has 1400 subsidiary companies in over 103 countries and with 62,000 staff. Some of our major clients are: Unilever, Motorola, IBM, Avon, Kodak, Pepsi, Kraft, GSK, Tricon Restaurants, Gillette, and many more. MindShare China Vision -- A dynamic community applying local insight, restless imagination and global excellence to deliver and inspire. MindShare established in November 1997 in China - Shanghai, Beijing, Guangzhou, Shenzhen and Fuzhou branch. Providing comprehensive media services that include media-planning, buying, research, television production packaging and digital media consultation. Product: Media-planning, buying, research, television production packaging and digital media consultation Contact: Mr. Quinn Taw, Vice President, Mindshare China, Tel: +86 10 65131166 Address: 13 Floor,No.58 Jinbao Street, Dongcheng District,Beijing, 100005 Cross Media Seminar in Beijing, 25 April 2005 Company profile Slide30:  Viacom China – Media Group www.mtv-china.com/ Description: Viacom is one the largest global media company, with preeminent positions in broadcast and cable television, radio, outdoor advertising, and online. With programming that appeals to audiences in every demographic category across virtually all media, the company is a leader in the creation, promotion, and distribution of entertainment, news, sports, music, and comedy. The company have a branch of subsidiaries including the famous CBS Television Network, MTV Networks, Paramount Television, Viacom Outdoor, Paramount Pictures, CBS Entertainment etc. MTV China is Viacom’s major presence in China. Contact: Ms. Jane Wang, Group Account Director, MTV China and Viacom China. Tel: 86-10-6505 2091-243 Cross Media Seminar in Beijing, 25 April 2005 Company profile Slide31:  Starcom Media – Media Group http://www.starcommedia.com Description: Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group encompasses an integrated network of nearly 3,800 contact architects specializing in media management, internet communication, digital communications, response media, entertainment marketing, sports sponsorships, event marketing and multicultural media. As a subsidiary of Paris-based Publicis Groupe (www.publicis.com), SMG's network of 110 offices in 67 countries fuels brand-building results for many of the world's leading companies. www.starcomww.com Product: Consumer Branding, Media and research Contact: Mr. Peter Zhi, General Manager, Starcom Media China, Tel: +86 10 6505 8828 Cross Media Seminar in Beijing, 25 April 2005 Company profile Slide32:  Tanglong International Media Group – Media Group http://www.tanglong.com Description: Established in 1994, Tanglong controls 8 member companies and 9 offices around the country. Its media services include program production and publication, media investment management, audios/visuals, broadband program concession, etc. Over the years, as one of the biggest copyright content providers in China, Tanglong strives to become the biggest international content provider as well as value-adding provider for affiliated services. Tanglong takes the lead in bringing forward three innovative management principles, media union of purchase and sale, program storage and venture capital projects. The program platform of toll TV channel, which is in development, will provide 20 hours of programs per day till the end of 2004. Our copyright contents include more than 20 kinds of programs involving teleplay, fashion, entertainment, finance and economics and children programs. Our variably oriented programs include Entertainment Storm, Nickelodeon, Robot Wars, Science and Education Theatre, Humor Theatre, Fashion Follow Me, Life, Ecological Apocalypse, Sports Stage, etc. We can provide 8 hours of finished programs and 5 hours of materials. Over 8 years in copyright content business, Tanglong has set up a widespread network. Our partners are some biggest media corporations including VIACOM, Reuters, APTN, CNN, E!, FTV and BBC. Tapping the rich resources from media groups home and abroad, Tanglong will further establish the leading place and provide programs to broadband channels in China. AS an influential advertisement agency, Tanglong had provided package service, including advertisement production, publication design, media coverage, programs launch, marketing, media launch, late supervision, etc. Contact: Mr. Lu Xing Dong, President of Tanglong International Media Group , Tel: +86 10 83913737 Ext 319 Cross Media Seminar in Beijing, 25 April 2005 Company profile TV Operators:  TV Operators Slide34:  BAMC – Media Group www.bamc.com.cn Description: Beijing All Media and Culture Group reformed in 2001. BAMC business area include radio broadcasting, Television, News paper publishing, internet. Now it own several subsidiary companies focus on open TV (Beijing TV station), radio broadcasting (Beijing Radio Broadcasting station), digital TV (BAMC Digital TV Co.,), mobile TV (BAMC Mobile TV Co.,), media publishing (BAMC Publishing Co.,), movie & TV produce (Beijing TV Program Center, BAMC Movie & TV Co.,), other media (Beijing Audio & Video Co.,). Act as mass media company, it devote to construct a top media group and provide better services to users. Product: TV, Movie, Broadcasting, media, news paper, etc. Contact: Ms. Liang Zizhen, vice director of Programme Dept Tel: +86 10 65150033, [email protected] Cross Media Seminar in Beijing, 25 April 2005 Company profile Slide35:  CCTV – TV operator www.cctv.com Description: CCTV is state owned TV operator. CCTV has 16 program channels, 11 payment channels and 28 network channels. More than 10 thousands people work in CCTV and its subsidiary companies. Total revenue of CCTV is 1.2 billion euro in 2004. CCTV now expand its business area recent years. It set up some subsidiary companies focus on Internet, publishing, music, digital TV, etc. Now CCTV is not only a broadcasting TV company, but also include movie, Internet, news paper, music, multimedia,advertise, etc. Contact: Mr. He Zhong Jiu, Vice President Ms. Yin Fan, foreign affair office Tel: +86 10 68529725 Cross Media Seminar in Beijing, 25 April 2005 Company profile Slide36:  CCTV Mobile Operators:  Mobile Operators Slide38:  China Unicom – Mobile Operator http://www.chinaunicom.com.cn Description: Established in 1984, China Unicom has more than 300 subsidiaries across China. It is also the Chinese telecom operator simultaneously listed at New York, Hong Kong and Shanghai Stock Exchanges. China Unicom keeps growing since its incorporation. Telecom services offered expand from GSM mobile phone and wireless paging at the very beginning to both GSM and CDMA mobile phone, long-distance call, local call, data communication including Internet service and IP phone, value-added telecom service, wireless paging and a variety of relevant services. Looking into the future, China Unicom shall, following a profit and scale oriented approach, focus on the mobile phone market and coordinate and differentiate GSM and CDMA services, while develop integrated communication service offerings China Unicom is the 2nd largest Operator in China, with 114 million subscribers in total. GSM customers accounts for 75% (86 millions subscribers) and CDMA customers account for the remaining 25% (28.8 million subscribers) Contact: Mr. Sun Xiao Hong, Manager of Cooperation and Development Division, Value-added Service Department, Tel: + 86 10 66504020 Cross Media Seminar in Beijing, 25 April 2005 Company profile Associations & Institutions:  Associations & Institutions Slide41:  Automotive Institute of CAS – Institute www.ia.ac.cn Description: This institute is belong to Chinese Academy of Science, which is the most important R&D center in China. This institute undertake the State 863 Project focus on Interactive Entertainment Application (online game). It cooperate with Ministry of Science & Technology, National Fund, some other institutes and companies to set up China Online Game Strategy Team. This institute is willing to cooperate with foreign institutes and companies to do research and development on new technology and application on interactive entertainment. Product: R&D Contact: Prof. Wang yangsheng, Director of National Project Tel: +86 10 62542942, [email protected] Cross Media Seminar in Beijing, 25 April 2005 Company profile Slide42:  Beijing Entertainment and Education Software Association www.bsw.gov.cn Description: This association devote to promote the development of Beijing game industry. It cooperate with many game companies to build up a game R&D base in Beijing. Near 100 game companies join this association. It is willing to cooperate with foreign organizations to promote entertainment application development. This association is a subsidiary department of China Software Industry Association. Contact: Mr. Mofei Zhao, Secretary General Tel: +86 10 82331717, [email protected] Cross Media Seminar in Beijing, 25 April 2005 Company profile Slide43:  Value Added Service Committee – Association www.newtele.com Description: VAS Committee is under control of Ministry of Information Industry. It devote to cooperate with government and enterprises to promote the development of telecommunication value added services. It provides information and consultant service, help member to cooperate with foreign companies and so on. It’s member include most important value added service providers, operators and manufacturers. Product: Information service, consultant service, exhibition service, international cooperation Contact: Ms. Patti Yang, Secretary General Tel: +86 10 82118187, [email protected] Cross Media Seminar in Beijing, 25 April 2005 Company profile Slide44:  Digital Media Institute Beijing Film Academy – University www.bfa.edu.cn Description: This Institute is founded in 2003. It has three labs which include digital film & TV laboratory, online game laboratory and film test center. This institute focus on new technology and digital media research and development. Based on its abundant resource in film technology, this institute devote to develop new technology and application in cross media (film, television and online game). This institute join national online game project. Contact: Prof. Zhang Xianghe, Director of Digital Media Institute Tel: +86 10 82043589, [email protected] Cross Media Seminar in Beijing, 25 April 2005 Company profile Group Visit:  Group Visit Slide46:  1. TOM.com – Cross media company, Internet portal, service provider www.tom.com Description: TOM Group is one of the biggest cross media in Great China include internet portal, media group, publish, sports promotion, TV and entertainment. The headquarter of TOM Group locate in HongKong. Its subsidiary company-TOM Online Inc. (Hong Kong GEM stock code: 8282, NASDAQ stock symbol: TOMO) is a leading mobile Internet company in China, operating one of the most successful Internet portals in China and offering a wide variety of online and mobile services, including wireless internet and online advertising. In the wireless internet arena, TOM Online provides a diverse range of services such as SMS, MMS and WAP, and was one of the first players to launch wireless interactive voice response services (IVR services) through the acquisition of the leading wireless IVR service provided in China. In year 2004, TOM cooperate with one Korea company to launch MMOG games. TOM Group cooperate with publishing company, TV operator, advertisement companies to operate in cross media business. Product: Wireless VAS, Internet entertainment application, advertise business, publishing, etc Contact: Mr. Li Zhiwen, Director, Game department Tel: +86 10 67879997, [email protected] Mr. He Wenyi, BD Manager, Wireless Application Department, Tel: +86 10 65283399, [email protected] Group visit on 26 April 2005 Company profile 25 April, 1400-1515 Slide47:  2.CCTV – TV operator www.cctv.com Description: CCTV is state owned TV operator. CCTV has 16 program channels, 11 payment channels and 28 network channels. More than 10 thousands people work in CCTV and its subsidiary companies. Total revenue of CCTV is 1.2 billion euro in 2004. CCTV now expand its business area recent years. It set up some subsidiary companies focus on Internet, publishing, music, digital TV, etc. Now CCTV is not only a broadcasting TV company, but also include movie, Internet, news paper, music, multimedia,advertise, etc. Contact: Mr. He Zhong Jiu, Vice President Ms. Yin Fan, foreign affair office Tel: +86 10 68529725 Group visit on 25 April 2005 Company profile 25 April, 1600-1730 Slide48:  3.Automotive Institute of CAS – Institute www.ia.ac.cn Description: This institute is belong to Chinese Academy of Science, which is the most important R&D center in China. This institute undertake the State 863 Project focus on Interactive Entertainment Application (online game). It cooperate with Ministry of Science & Technology, National Fund, some other institutes and companies to set up China Online Game Strategy Team. This institute is willing to cooperate with foreign institutes and companies to do research and development on new technology and application on interactive entertainment. Product: R&D Contact: Prof. Wang yangsheng, Director of National Project Tel: +86 10 62542942, [email protected] Group visit on 26 April 2005 Company profile 26 April, 0945-1100 CASIA – Intective User Interfaces etc. :  CASIA – Intective User Interfaces etc. Professor Wang: ”establish a China National Center for digital entertainment” ”Strategic Partnership with Shanda – Casia – Shanda joint lab” Project proposal for Fenix; research, joint finnish laboratory in China-Finland Get venture capital for game business Slide51:  4.Sohu – Internet portal, service provider www.sohu.com Description: SOHU.COM Inc. (NASDAQ: SOHU) is China's premier online brand and indispensable to the daily life of millions of Chinese who use the portal network for their news, search, e-mail, wireless messaging, instant messaging, browsing, games and shopping. SOHU has built one of the most comprehensive matrices of Chinese language web properties and proprietary search engines, consisting of the mass portal and leading online media destination www.sohu.com; interactive search engine www.sogou.com; the top online alumni club www.chinaren.com; top games information portal www.17173.com; top real estate website www.focus.cn; and wireless value-added services provider www.goodfeel.com.cn. This network of web properties offers the vast SOHU user community very broad choices regarding information, entertainment, communication and commerce. Product: Consumer business: wireless VAS, online games, E-Store Corporate business: Branded advertising, sponsored search Contact: Mr. Chen Lunming, Manager of Cooperation Department Tel: +86 10 62726666, [email protected] Group visit on 26 April 2005 Company profile 26 April, 1330-1500 Slide52:  5. Beijing Digital Olympics Office – Government Description: Beijing Digital Olympic office is government department which is in charge of cooperation project for Digital Olympics. China will invest 3 billion Euro for Digital Olympics construction, which include more than 100 projects cover telecommunication, broadcasting and television, information system, multimedia application etc. This office provide relative service for digital Olympics projects. This office will manage detail issues for digital Beijing construction and relative cooperation. 377 IT-projects going on – moving to action plan. Contact: Mr. Zhang Yuhang, Director of Beijing Digital Olympics Office Tel: +86 10 83978763, [email protected] Group visit on 25 April 2005 Company profile 26 April, 1545-1700 1. Internet applications 2. Information Surfaces 3. Help desk, Call Center layers Slide53:  6.China Unicom – Mobile Operator http://www.chinaunicom.com.cn Description: Established in 1984, China Unicom has more than 300 subsidiaries across China. It is also the Chinese telecom operator simultaneously listed at New York, Hong Kong and Shanghai Stock Exchanges. China Unicom keeps growing since its incorporation. Telecom services offered expand from GSM mobile phone and wireless paging at the very beginning to both GSM and CDMA mobile phone, long-distance call, local call, data communication including Internet service and IP phone, value-added telecom service, wireless paging and a variety of relevant services. Looking into the future, China Unicom shall, following a profit and scale oriented approach, focus on the mobile phone market and coordinate and differentiate GSM and CDMA services, while develop integrated communication service offerings China Unicom is the 2nd largest Operator in China, with 114 million subscribers in total. GSM customers accounts for 75% (86 millions subscribers) and CDMA customers account for the remaining 25% (28.8 million subscribers) Contact: Mr. Hong Yongjun, Manager of Foreign affair Department (Group Visit Organizer) Tel: 8610-66505538 Group visit on 27 April 2005 Company profile 27 April, 0930-1100 Slide54:  Korea is the model for Asia Slide55:  New standards are developing in Asian markets Slide56:  Koreans have become leaders in new digital technology Information Society, Broadband, User Communities Slide57:  Korean markets are growing fast Digital Home, Mobile applications, Mobile TV Slide58:  Arranged by Mauri Francke and Yeon-Mi Lee Finpro South Korea Fenix Cross-Media Delegation Local Company Profiles Slide59:  Seoul Digital Media City (http://dmc.seoul.go.kr) Description: The Digital Media City Project, a 140-acre development set, is being developed and promoted by the Seoul Metropolitan Government. The city government has organized and commissioned the Division of Digital Media City to take exclusive charge of the project, while Seoul Metropolitan Development Corporation has carried out land development, infrastructure construction and other similar functions. Seoul’s vision is to make DMC the world’s top design location for digital media products and cultural content: a world class knowledge center where industry and academia integrate and cooperate; and a living laboratory of futuristic living. Officially launched on May 3, 2002 and scheduled to be completed by 2010, DMC specializes in the media & entertainment industry, which is growing much faster than any other IT-related fields, and the IT service & S/W industry. DMC is clearly focused on the commercial application of digital media - the technology that is the bridge between IT, telecommunications and entertainment industries, and which is already uniting the internet, telecoms, software, broadcasting, film, games, music, animation, financial services and commerce. The centerpiece of DMC is the main street running through the development: Digital Media Street. It will be a living laboratory of tomorrow’s life styles served by blending technologies and physical amenities. It will provide a fully inhabited test bed for new concepts marrying culture, work, entertainment, lifestyle and media technology. Contact: Mr. Chon-ho Kang, Digital Media City Division, Seoul Metropolitan Government Tel: +82 2 3707 9879 Fenix Cross-Media Delegation’s Visit to South Korea, April 28-29, 2005 Company profile Slide61:  SK Telecom – Mobile Operator Description: SK Telecom is No. 1 mobile operator in Korea with its 18 million subscribers. SK Telecom introduced a first generation analogue cellular service for the first time in Korea. And then the company completed a second generation mobile communication technology by successfully commercializing the world's first CDMA cellular service. SK Telecom then followed with the launch of the world's first commercial 2.5 generation CDMA 2000 1X service, as well as the third generation CDMA 2000 1xEV-DO service called synchronized IMT-2000. SK Telecom has been opening the ubiquitous world through a wide range of advanced multimedia services. These include 'NATE', a wired and wireless integrated multi-Internet service, 'June', a premium multimedia service, and 'MONETA', a state-of-the-art financial service. In March 2004, the company successfully launched the world's first satellite designed for digital mobile broadcasting (DMB) service. This service lets subscribers view satellite television broadcasts on their cellular phones, and with a new degree of portability. In addition, the explosive popularity of our Cyworld portal service created a new social trend that has contributed to the booming of individual media. SK Telecom also strengthened its base of global operations through the successful launching of the 'S-fone' service in Vietnam, and the establishment of a joint venture company in China. SK Telecom’s subsidiary includes SK Teletech (cellular phone manufacture), SK Telink (international cellular phone call service), and TU Media Corp. (satellite Digital Multimedia/Mobile Broadcasting or DMB service). Business Area: Network, Platform, Terminal and Enabler Business such as cellular service, wired and wireless integrated portal service, global roaming service, network service, m-commerce service, and mobile multimedia service Contact: Ms. J.E. Lee, Global Tel: +82 2 6100 7369 Fenix Cross-Media Delegation’s Visit to South Korea, April 28-29, 2005 Company profile Slide63:  KT – Internet Service Provider (www.kt.co.kr) Description: Established in 1981 under the Ministry of Communications (currently the Ministry of Information & Communications) and later converted into a government-invested corporation, KT is the leading broadband Internet service provider with 51% market share in Korea and the biggest telephone service provider with more than 20 million subscribers through out the nation. In its initial stage, KT focused on supplying general-purpose telephone facilities and services, later successfully developing the world’s 10th electronic switch TDX-1 for domestic use by 1984. As the decade progressed, the 4.5 million telephone lines in 1982 grew to over 20 million lines in 1993 with nationwide coverage for fixed-line communication networks. In addition to extensive wireline coverage, the acquisition of Hansol M.com in 2000 and joint services with KTF, a KT subsidiary, further enhanced wireless communications services. KT established itself as one of the world’s best broadband service providers when its number of subscribers grew to four million by March 2002, five million by January 2003 and six million by the end of 2004. KT’s subsidiaries include KTF (mobile operator), KT Hitel (contents provider), KT Networks (SI/NI business), KT Linkus (security alarm service), KT Powertel (, KT Submarine (undersea cable construction), KT Commerce (IT consulting, e-commerce, and software development), KTFTechnologies (mobile phone manufacturer). Contact: Mr. Jung-Hoon Lee, Vice President, Global Business Center Mr. Suk Yong Kim, Assistant Director, Global Planning Team, Global Business Center Tel: KT +82 31 727 2731 Fenix Cross-Media Delegation’s Visit to South Korea, April 28-29, 2005 Company profile Slide64:  KT Telecom Korean Cyberworld community Let´s KT Gersang MMOG on-line game Avatar service Scanned Comic Books Dating and MP 3 Cyworld – Personal homepage and web world:  Cyworld – Personal homepage and web world http://wiki.pikkle.com/index.php/CyWorld Cyworld Storm Heads for Asian Countries :  Cyworld Storm Heads for Asian Countries http://times.hankooki.com/lpage/special/200502/kt2005022320383545250.htm the Samsung Economic Research Institute picked Cyworld as the No.1 hit product for last year. Now enjoying the high-profile stardom in the Korean Internet culture, such rapid growth of Cyworld can be attributed its distinctive characteristics. From the early stage of its creation, Cyworld had observed the behavior patterns of youth very closely. Through putting such observations into practice, Cyworld succeeded in securing an emotional response and active participation of the youth group. Having a chat or sharing your memorable times with your best buddies through collections of personal pictures is possible in Cyworld¡¯s mini-homepage. Music or background pictures can be purchased as a present, enabling buyers to build and enhance their friendship at a relatively small cost. It closely follows one¡¯s daily life with the only difference being that it takes place in cyber space. Recent demographic numbers have shown that over 90 percent of Internet users in their 20¡¯s have subscribed to Cyworld, amply demonstrating how effectively the service has penetrated the population via its unique ideas. The Cyworld syndrome has in fact opened up the personal media era in Korea. While most Internet services have not operated real-name accounts, lacking the solidarity and trust within the community, Cyworld clearly distinguished itself as the most valuable tool in expressing oneself by adopting a real-name accounts policy. Upon such distinctive policies, constructive interactions and communications within the online society have been greatly encouraged. Establishment of a real-name based network in Cyworld ultimately brought an explosive expansion of its online communities and accumulated trust through its networking as shown by its ability to induce continuous growth. Slide67:  NHN Corporation – Internet and Game Portal (www.nhncorp.com) Description: Established in June 1999 as Navercom, NHN Corporation is a major force in the online media industry with Naver, its search service-based Internet search portal, Hangame, which boasts the largest number of simultaneous connections in Korea, Entoi, blog-based entertainment community service, and Junior Naver, Korea’s No. 1 portal for children. NAVER (www.naver.com) is Korea’s No. 1 search portal service. It receives a tremendous 350 million page views and 12 million unique visitors every single day, and the traffic continues to rise by leaps and bounds. Naver was the first portal to provide search service in Korea including integrated searches. It has since remained in the lead in the development of Korean search service. It also provides wide range of Internet services including news service with comprehensive coverage from more than 50 media sources, e-mail service, and exclusive academic thesis search service. Hangame (www.hangame.com) is internationally renowned Internet game site providing online games that can be enjoyed by everyone with ease such as poker, bingo, and Yut (traditional Korean four-stick game). With various game genre including role playing game, shooting game as well as casual games, it boasted 17 million members and 210,000 simultaneous connections as of Dec. 2003 in its large game communities. NHN has been recognized for its technological expertise and competitiveness worldwide. It was chosen as a business partner of world-class IT companies in Japan, Indonesia and China when it advanced into those countries’ markets. Contact: Mr. Jaehyeon Choi, Director, Naver Division, NHN Corp. Mr. Frederick Lee, Naver Contents Team, Contents Svc. Unit, Naver Div. NHN Corp. Tel: +82 2 3011 1199 Fenix Cross-Media Delegation’s Visit to South Korea, April 28-29, 2005 Company profile Slide68:  KGDI (Game Infinity) – Korea Game Development & Promotion Institute (www.gameinfinity.or.kr) Description: With vision of becoming one of the top-three global gaming nations by 2007, Korea Game Development & Promotion Institute (KGDI or Game Infinity) was found in 1995. KGDI performs its role as the sophisticated game industry base by building the general supporting system regarding game-related planning, scenario composing, production, export fostering, technology development supports, export promotions and so forth. It promotes the game industry's export industrialization in the global market for the systematic development in the game industry. Furthermore, KGDI intensifies the game developing firms and activates inauguration of firms in the venture business, drive the man power fostering and technology development to build the base of game industry. In addition to this, the KGDI renders greater variety in its supports to bring about the international competitiveness and does its utmost to build positive perceptions for the game industry and expand the coverage of game culture. Contact: Mr. Jay Woo, Deputy Director, International Business Development Division Tel: +82 2 3424 4137 Address: 32F., TechnoMart Building, Gueui-dong, Gwangjin-gu, Seoul Fenix Cross-Media Delegation’s Visit to South Korea, April 28-29, 2005 Company profile Slide69:  Samsung Electronics – Mobile Phone Manufacturer (www.samsung.co.kr) Description: The largest computer memory chip and liquid-crystal display manufacturer in the world, Samsung Electronics Co. (SEC) was incorporated in 1969 as Samsung Electronics Manufacturing, and became listed in Korea Stock Exchange (KSE) on June 11th, 1975. In 1984, the company was renamed as Samsung Electronics. As of December 2004, SEC consists of Semiconductor Business, Telecommunications Network Business, LCD Business, Digital Media Business, and Digital Appliance Business. SEC posted record sales of 57.6 trillion won and net income of 10.8 trillion won in 2004. SEC is the country’s biggest company by market value with 12.6 billion USD and the world’s No. 3 mobile phone maker with 12.7% market share targeting sales of 100 million terminals in 2005 (sold 86.6 million phones in 2004). Soon SEC will provide its terrestrial digital mobile broadcasting (DMB) phone (B1200) to T-Systems of Germany and this will allow SEC to penetrate the European market based on superior DMB technologies. SEC’s affiliated companies includes SAMSUNG Electro-Mechanics, SAMSUNG SDI, SAMSUNG Corning, SAMSUNG SDS, SAMSUNG Networks and SAMSUNG Corning Precision Glass. These affiliates produce, market, and sell a wide variety of electronic parts and components such as next generation memory chips, computer and telecommunications equipment, color TV picture tubes, and glass bulbs. They also develop computer systems and produce general electronics and precision machines. Product: Wireless phones, TV, Video & Audio, Computers & Related Products, Home Appliances, Semiconductor, Networks, Professional Products, TFT-LCD modules, Compressors, Fiber optics, Storage Products, Commercial Set Top Box, CC TV, Home Network, Communication Systems Contact: Ms. Hyeon Lee, Vice President, Digital Solution Center, Samsung Electronics Mr. Manseop Kim, Senior Manager, Digital Solution Center, Samsung Electronics Tel: 02-2191-4636 Fenix Cross-Media Delegation’s Visit to South Korea, April 28-29, 2005 Company profile Slide70:  Dr. Hyeon Lee, Vice President Mobile Solutions Samsung Digital Solutions Samsung Slide71:  Munhwa Broadcasting Corporation (MBC) – Broadcasting Company (www.mbc.co.kr) Description: Established in 1961, Munhwa Broadcasting Corporation (MBC) is an integrated multi-media public service broadcaster with an extensive national radio and television network in South Korea. MBC currently operates a single terrestrial TV and three radio channels and is a unique combination of a public institution, a private corporation and a commercial enterprise when viewed in the context of its programming, ownership and revenue source. MBC has 19 owned and operated regional stations located in major cities across the nation. MBC has established subsidiaries since 1991 as part of an effort to ensure diversity and more efficient management of its operation. To name a few, they are MBC Production, MBC Media Tech, MBC Academy, MBC Art Center, Internet MBC, MBC Adcom, MBC game, MBC Dramanet, MBC ESS Sports, etc MBC has its cooperation with a number of overseas broadcasters. As of December 2001, MBC and its owned-and-operated local stations have concluded bilateral cooperative agreements with a total of 38 broadcasting organizations worldwide including Fuji Television Network (Japan), SARFT (China), ARD (NDR, Germany), France Television(France), MTV (Hungary), IRIB(Iran), Globo TV(Brazil), Media Corp.TV (Singapore), ABC (Australia) and so on. MBC is one of 6 terrestrial Digital Multimedia Broadcasting or DMB service operators in Korea who will deploy its mobile TV service within this year for the first time in the world. People on the road will be able to enjoy free crystal-clear TV programming through handheld terminals thanks to terrestrial DMB services. Contact: Mr. Wan-Kee Lee, Executive Managing Director, Broadcasting Operations & Engineering Mr. Weon-Geon Song, Director, International Relations Tel: +82 2 789 2851 Fenix Cross-Media Delegation’s Visit to South Korea, April 28-29, 2005 Company profile Slide72:  MBC Digital Broadcasting Keywords Digital Mobile Multimedia Toimintasuunnitelma 2005 (1):  Toimintasuunnitelma 2005 (1) Suomalaisten pelitoimijoiden ja peli-yhteisöllisyys ja Fenix-alueen tutkimusprojektien esittely 2006 Beijingissä Finpron myymänä VAS-Nokia- EU projektiin mukaanpääsy Beijing Olympics 2008 hyödyntämissuunnitelma, uustodellisuuspeli osaksi elämysteknologiaohjelmaa? HIIT:in koordinaation laajentaminen? Yhteisprojekti Tsinghua-HIIT, Zhonhuancun- Technopolis, EVTEK-kiinalaisten koulutus Yhteinen joint venture peliyritys, Beijing pelikehitysyhdistyksen kanssa testausalustan kehitys esim. Forum Virium hankkeena Lappeenrannan TTY:n CASIA projekti Tampereen Shanghai projekti, eBRC:n jatko. Tampereen 2006 digitaalitalouden konferenssin hyödyntäminen Kiina-Eurooppa kulttuuriteollisuuslaboratorion kehitys OPM:n kanssa mediateknologian ja digitaalisen median kehittämisessä. OPM työstää Koivunen. Toimintasuunnitelma 2005 (2):  Toimintasuunnitelma 2005 (2) U-Korea IT 839 suunnitelman toteutusmahdollisuudet Suomessa Valtioneuvoston tietoyhteiskuntapolitiikkaohjelman ja Tekesin yhteishankkeena. Ehdotus ja neuvottelu. Tekesin Korean kaksisuuntaisen sopimuksen hankkeiden kehittäminen. Tekesin seminaari ja suunnattu ohjelma (FENIX hankkeita?) Soulin Digital Media City konseptin hyödyntäminen. Saksalaisen yhteyden selvittäminen? Pusanin yliopiston IT-medialaboratorion ja Oulun kehitysyhteistyö? KT Telecomin Cybewerworld konseptin kloonaaminen Fenix-suunnattu haku tietoyhteiskuntahankkeeksi Finpro-Tekes matkan palauteseminaari ja brainstorming 20.6.2005

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