CII S'Marketing Conference 2009 @Chennai

Information about CII S'Marketing Conference 2009 @Chennai

Published on December 6, 2009

Author: managemarketing



Slide 1: December 17 & 18, 2009 Hotel Park Sheraton Chennai, India Slide 2: Marketing is facing its biggest challenges today. Proliferation of brands, mounting overcapacity, fast vanishing differentiation, declining pricing power, the changing consumer, rising customer power, diminishing growth rates, near absence of breakthrough but surfeit of incremental innovation have all led to intense debates on the effectiveness of the marketing function. Top tier Marketing companies attract less and less talent from top business schools and even more importantly are finding it difficult to retain top marketing talent. Changing times require changed strategies. Marketing urgently needs to reinvent itself and lead the required strategic transformation to successfully meet and beat emerging challenges. We need Smart Marketing today more than ever before. Slide 3: Smart Marketing The Confederation of Indian Industry is organizing The S'Marketing Convention to address strategies to overcome Emerging Marketing Challenges. The Convention will bring together some of the Best Marketing Thinkers and Practitioners as Speakers to review the fundamental shifts in the Market Scenario that are influencing changes in the way Smart Marketers operate. Slide 4: Convention Focus Rising Consumer Power - The challenge of the fast changing Consumer Rise of the Middlemen - The challenge of the rising Customer Power Data Drivers - The challenge of leveraging the Data for better decisions Marketing Digitized - The challenge of better exploiting emerging Digital Power The Pyramid is widest at the Bottom - The challenge exploiting new growth avenues Where's the talent going? - The challenge of creating and retaining better Talent Slide 5: Speakers & Target audience The Convention is expected to bring together over 200-250 Industry Leaders, Marketing Heads, Domain Experts, Decision Makers, Distinguished Academicians and Delegates from across the country provide an ideal platform for knowledge exchange and business networking. Slide 6: Some of the Key Speakers at the Convention Mr D Shivakumar, MD, Nokia India Mr Shripad Nadkarni, Director, Market-Gate Consulting Mr Laxman Narasimhan, Director, McKinsey Mr T Krishnakumar, CEO, Hindustan Coca Cola Mr Satish Kumar, Vice Chairman, Henkel (I) Ltd Mr Shanthanu Khosla, MD, P&G Slide 7: Some of the Key Speakers at the Convention Ms Shubha George, CEO, MediaEdge Mr Raghu Pillai, President, Reliance Retail Mr K Mohan, CEO, Fifth C Solutions Mr Arun Tadanki, MD, Yahoo (I) Ltd Mr Raghunath Mandava, CMO, Airtel Ltd Mr Prasad Narasimhan, CMO, Virgin Mobile Prof Gopalakrishnan Iyer, Professor-Marketing, Florida Atlantic University Slide 8: Some of the Key Speakers at the Convention Mr Santosh Desai, President, Future Brands Prof Trichy Krishnan, Associate Professor-Marketing, National University of Singapore Mr Pradipta K Mohapatra*, Chairman, Executive & Business Coaching Foundation (I) Ltd Mr Subhash Kamath, Managing Partner, Bartle Bogle Hegarty (I) Mr Rajiv Narang, President, Erehwon Consulting Mr Deepak Goel, CEO, Drizzlin Media ...and many more * invited Slide 9: Registration Fee:(including service tax) Industry: Rs. 3861/- Educational Inst: Rs. 2206/- Slide 10: To confirm registration : Call Shruthi, CII @ 044 - 42444555 [email protected] PRIOR REGISTRATION IS MANDATORY Last date for registration: 10 December 2009

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