courseweb

Information about courseweb

Published on February 24, 2008

Author: Heng

Source: authorstream.com

Content

Introduction to Network Planning Concepts and Practice:  Introduction to Network Planning Concepts and Practice Course Outline Dynaston Inc. Introduction to Network Planning Course Purpose and Approach:  Introduction to Network Planning Course Purpose and Approach Intensive comprehensive coverage of Network perspectives Small class size, encourage interaction, use real examples, provoke discussion and thought Intent is to get the O&D concept to “click”, examinations will confirm Targeted at middle level market and route decision makers at airlines beginning network planning or exploring network planning, can be customized for senior management Goal is to provide additional tools for decision makers 5 Modules : Total time of theoretical training: 6 hours + 10 hours Hands-On Network Simulation (Game) Published readings will complement Module workshops A Certificate of Completion will be awarded. Introduction to Network Planning Network Simulation – Airline Game :  Introduction to Network Planning Network Simulation – Airline Game Teams of at least two and maximum three compete with other teams Presented a network problem, base environment simulated in Netline/Plan Must prepare Network analysis on current situation (Day 1) Strategic Plan (Day 1) Network Design Plan from Strategic Plan (Day 1) Implement network design in a network planned schedule (Day 1) Network analysis on new plan (Day 1) Analysis vs competing teams (Facilitator) (Day 2) Purchase aircraft with profit , or sell aircraft to cover losses (Day2) Implement adjusted network plan, submit, compare, buy/sell acft 2-3 iterations (Day 2) Implement adjusted network plan, submit, compare, buy/sell acft 2 iterations (Day 3) Final Analysis of team’s networks (Day 3) Demonstration of Route Optimizer (Day 3) Demonstration of Strategic Fleet Assigner (Day 3) Potential Value of Course:  Potential Value of Course 4 Students run through program Each of those students use learned Network Planning techniques to capture $5000/ week in new market share revenue = 1/2 additional return passenger / day from BUD to DXB 5,000 X 52 weeks = $ 260,000/ year per student 4 X 260,000 = $1,040,000/ year Network Planning Course Outline Modules:  Network Planning Course Outline Modules Network Concepts Sophisticated Thinking Demand The Big Picture Market Share Our Slice of the Pie Network Planning The Future is Now Network Tools Running a Big Airline Module 1 Network Concepts “Sophisticated Thinking”:  Module 1 Network Concepts “Sophisticated Thinking” 1 Example of the network problem BCN ATL 2 The Planning Horizon : Network Strategy/ Network design / Network planning 3 Types of networks : Hub and spoke/ Point to Point/ Hybrid/ MultiHub – advantages and disadvantages, 4 Network concepts –Hub/ Bank/ Trunk flights/ Spoke/ Pax O&D/ S curve and Dominance/ Itineraries/ Demand/ Market / Market Share/ Service Share/ Connectivity/etc 5 World airline networks Hubbing – Aircraft sequencing/ connectivity/ geographic advantage Leg vs Network management Ideal organizational structures, examples of different airlines, “The Perfect Team” 9 Exercise: Prepare a Network Strategy for the Simulation Case 10 Comprehensive Examination Module 2 Demand “The Big Picture”:  Module 2 Demand “The Big Picture” Supply vs Demand: Does capacity drive demand? Demand for legs vs O&Ds: Aircraft utilization or customer service Air Travel Demand Drivers Demographics/ Distance/ City Size/ Economic and Political Barriers/ Regulation Estimating Demand: Methods Relative MIDT to city size/ Carrier history vs Share/ Gravity Model/ Gov’t Stats/ Calibrated sizes Sources for Demand Estimates IATA/Gov’t Stats / MIDT? Demand Forecasting: Growth Estimation Economic factors and assumptions/ stimulation/ historical patterns Exercise: Calculate demand from demographics Comprehensive Examination Module 3 Market Share “Our Slice of the Pie”:  Module 3 Market Share “Our Slice of the Pie” Market share defined and example Market share drivers: parameters/ qualities which effect an airline’s market share/ price parity Market share measurement: Methods: Dominant carrier/ Dominant segment/ Prorated distance Forecasting market share: demonstration of a simple QSI/ introduction to LOGIT Gaining market share: How to tune your network 6. Exercise: Estimate market share using QSI 7. Comprehensive Examination Module 4 Network Planning The Future is NOW:  Module 4 Network Planning The Future is NOW Define network planning: The practice of maximizing network profitability using the levers of network management 4 Levers of network management: 1) Destinations/ Schedules/ Flight connectivity. 2) Match resources to demand 3) Airport transfer facilities 4) Airline alliances Risks to Airlines chasing Flight Profitability versus revenue growth, how network planning encourages growth, examples Planning Horizon – Detail Strategic Planning, Network Design and Network Planning Comparative analysis – airlines which use network planning, airlines which don’t, which need to, which do not. Discussion. What doesn’t get measured doesn’t get managed, dilemma of O&D reporting vs leg reporting. Discussion and examples Exercise: Prepare a Network Strategy on Simulation Case Comprehensive Examination Module 5 Network Tools Running a Big Airline:  Module 5 Network Tools Running a Big Airline Market Share Models Optimizers Hub/ Fleet/ Route O&D Reports O&D Contribution/ Market Share Change Final Comprehensive Examination

Related presentations


Other presentations created by Heng

Cattle Farming
28. 12. 2007
0 views

Cattle Farming

1920 2000 Presidents Review
13. 04. 2008
0 views

1920 2000 Presidents Review

07 Messaging
30. 03. 2008
0 views

07 Messaging

SITE motivation
27. 03. 2008
0 views

SITE motivation

Hands On Session
14. 03. 2008
0 views

Hands On Session

Key Messages
05. 03. 2008
0 views

Key Messages

interim01 presentation
20. 02. 2008
0 views

interim01 presentation

UofODay2007
07. 01. 2008
0 views

UofODay2007

Rivkin Fish
07. 01. 2008
0 views

Rivkin Fish

lecture 1
02. 10. 2007
0 views

lecture 1

Sikhism and Baisakhi
26. 11. 2007
0 views

Sikhism and Baisakhi

Plant Reproduction Chapter41
12. 12. 2007
0 views

Plant Reproduction Chapter41

schoff
25. 10. 2007
0 views

schoff

Watkins
26. 10. 2007
0 views

Watkins

chap 18 web
26. 10. 2007
0 views

chap 18 web

After the Fall of Rome
29. 10. 2007
0 views

After the Fall of Rome

tropopause folding ialongo
30. 10. 2007
0 views

tropopause folding ialongo

tw gannon eb XML tech overview
07. 11. 2007
0 views

tw gannon eb XML tech overview

Rodos
30. 10. 2007
0 views

Rodos

AUC DV2003 Woo2
19. 11. 2007
0 views

AUC DV2003 Woo2

Ken
23. 11. 2007
0 views

Ken

Greco Persian Wars
14. 12. 2007
0 views

Greco Persian Wars

columbia dvp
28. 12. 2007
0 views

columbia dvp

The Neanderthal Enigma
31. 12. 2007
0 views

The Neanderthal Enigma

RobertTwilley
03. 01. 2008
0 views

RobertTwilley

AnalysisModeltalk 01Nov05
29. 10. 2007
0 views

AnalysisModeltalk 01Nov05

MTG Benefits
08. 11. 2007
0 views

MTG Benefits

shraiman lecture2 boulder 2
04. 01. 2008
0 views

shraiman lecture2 boulder 2

01 13 05 Andersonian
15. 11. 2007
0 views

01 13 05 Andersonian

TexasVulnerable
30. 12. 2007
0 views

TexasVulnerable

pwps merrell ann phare
28. 12. 2007
0 views

pwps merrell ann phare

DFASBRACAllHandsDec15
30. 10. 2007
0 views

DFASBRACAllHandsDec15

07 15 WMWW Romans 8 Intro
31. 10. 2007
0 views

07 15 WMWW Romans 8 Intro

PIPPresentation
05. 12. 2007
0 views

PIPPresentation

lpgassafety
06. 11. 2007
0 views

lpgassafety

April 11 2007 Presentation
13. 12. 2007
0 views

April 11 2007 Presentation

vcmeeting 2005 12 07
01. 10. 2007
0 views

vcmeeting 2005 12 07

Risa ERF 2005
03. 01. 2008
0 views

Risa ERF 2005

Illum
17. 12. 2007
0 views

Illum

BilgMuh tanitim
30. 11. 2007
0 views

BilgMuh tanitim

04 Technopole Brest
14. 11. 2007
0 views

04 Technopole Brest

25Prok
09. 10. 2007
0 views

25Prok

GA PRGTIPGTE07Norman
29. 12. 2007
0 views

GA PRGTIPGTE07Norman

childsafeysor
25. 12. 2007
0 views

childsafeysor

ekleziologia
21. 11. 2007
0 views

ekleziologia

011116 dg coord price
30. 10. 2007
0 views

011116 dg coord price