Creating a Successful Content Marketing Plan with Kenny Goodman

Information about Creating a Successful Content Marketing Plan with Kenny Goodman

Published on July 21, 2014

Author: kennygoodman113169

Source: authorstream.com

Content

Slide1: Creating a Successful Content Marketing Plan: Creating a Successful Content Marketing Plan Slide3: Spontaneity is Sexy but Planning Gives Your Strategy a Backbone Slide4: Being Well Planned Allows You to Relax & be More Spontaneous Plan as Much as Possible:: Plan as Much as Possible: BloggingTweetingReleasing Research PapersEtc Slide6: Have a Watertight Strategy and Know Your Desired Outcome Plan The Following:: Plan The Following: Resources?Time Budget?Desired Outcome?Exactly How Your Will Measure Success?How Often You Will Assess Your Goals?Who Will Create The Content?How Will Social Media Tie in? At the very least, you're likely to need columns for:: At the very least, you're likely to need columns for: •The name of the content•What event it will target•Who will create/edit it•When the completion deadline will be•Its publication date•Any keywords to be included•Which category/topic it will fit into•Its length•A call to action Slide9: Colour Code Based on Category Share with Team: Share with Team Add all Major Events & Festivals from Christmas to Valentines Day to Bank Holidays: Add all Major Events & Festivals from Christmas to Valentines Day to Bank Holidays What’s Going to be Big in The World Over Next 12 Months: What’s Going to be Big in The World Over Next 12 Months Football World Cup?Winter Olympics?Any Non-Sporting Events? Slide13: Look Closer to Your Own Industry or NicheMajor Events or ConferencesEvents that Affect Your Niche Like Annual Budget? What About Your Own Company: What About Your Own Company Any Special Anniversaries – 5 Years Running?New Product Releases?Updates? Mix Your Content UP & Provide Variety: Mix Your Content UP & Provide Variety Use different Channels & Mediums: Use different Channels & Mediums PodcastsVideoWebinarsEbooksGuidesWhite PapersCase StudiesLive BlogsGoogle Hangouts Have a Routine For Your Social Media: Have a Routine For Your Social Media When You Post Content on Your Blog Where will You Broadcast The Link?How Much Time Per Day Will You Spend on Facebook? Twitter? Linkedin?1 Big News Story Per DayAudience Questions/InteractionInfluencer Engagement Be Current: Be Current Tie in Current Events in Your Posts if You CanBe Prepared to Break RoutineBe Prepared to Evolve Your Plan Slide19:

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