Published on January 24, 2008
Developing Enterprise / Creative SectorFacilitated by Pauline Kingi: Developing Enterprise / Creative Sector Facilitated by Pauline Kingi key points made: key points made Speaker: Robyn Bargh Need courage and determination, and vision. Hold fast to who you are/your identity, and persevere. Need to be able to articulate original ideas, and describe Maori identity as a unique point of difference for New Zealand. Need to be able to talk about ourselves as individuals: our thoughts and ambitions; our different shades of brown; our diverse ways of living; our loves and conflicts; and our joys and sorrows. Art is about challenging our own perceptions as well as those of others. key points made: key points made Speaker: Robyn Bargh To what extent does te reo Maori define us as a people? Need to build on the art forms of our tupuna, including te reo Maori. Need to build new forms, new genres. Must develop technical skills and continually be striving for perfection. Do we create products that will sell and meet the ‘market demand’ or do we create products which express our ‘unique point of difference’? We need partnerships - not only with Pakeha but also with other peoples and organisations, national and international, and indigenous. key points made: key points made Speaker: Rewi Spraggon If we look back 20 years to the last Hui Taumata in 1984, we didn’t have mobile phones, e-mail, internet and a whole lot of other things that we use in this day and age. We also had a different world view. New Zealand is notorious for undervaluing the art sector - the creative sector has been sidelined because locally we have been slow in seeing the business in art, the potential of cultural creative capital. Creative capital injections need to be run and to be set up by creative people who can recognise what speaks, as well as new thinkers who can recognise what grows, and other who can recognise what sells. At the moment we’re reacting to everything rather than creating trends and forcing change. We do what they do, and have yet to adopt any indigenous commercial mode of development. We need to be proactive not reactive. key points made: key points made Speaker: Rewi Spraggon Cultural uniqueness has only ever been seen as relevant to a small market. Another problem is a shortage of original voices with tikanga and knowledge: too many old voices with that knowledge and too many new voices with none. We need to be new and innovative because our identity already makes us unique. The creative sector would benefit from closer relationships and marketers (e.g. links with tourism industries) but should ultimately concentrate on creating. Creators need to create: that’s what they are good at. We need a training infrastructure implemented into the development of our artists in the areas of marketing and also the basics of taxation. key points made: key points made Speaker: Rewi Spraggon We need: • Support structures • Creative capital • High exposure • Training and marketing infrastructure. The most important thing in the creative sector is to continue creating and to take on board ideas from other cultures that are similar to our culture but not to compromise the mana of mataoho or the mana of Tawhaki or the mana of Tanenuiarangi but to uphold and maintain the integrity that makes us a unique culture. key points made: key points made Speaker: Willie Jackson If you were a billionaire who just flew into New Zealand and put the television on, there’s no way you would invest in Maori business - why would you when the only business story going is Te Wananga o Aotearoa? There’s no story about how this Wananga has been one of the success stories of the last generation - how this Wananga has given hope to our people, and has turned people’s lives around. Why? Because that’s not news. Most mainstream media organisations don’t want to know about our success, they just want to feast on our failures. We, everyone here, have an obligation to change that. key points made: key points made Speaker: Willie Jackson We need to realise first and foremost that broadcasting is an integral part of Maori development. When we accept that, then we must invest in it – we are investing in our story being told. When I am talking about investment I am not just talking about money - of course we need money but I am also talking about a total change in mindset. Unfortunately, the general perception of Maori broadcasting is that we are only on about revitalising the Maori language. Whilst that is a tremendously important kaupapa, Maori broadcasting must be much more than that. We do have Maori Television and Maori radio – and they are doing their best with very limited resources. We also need a strategy that will ensure that our stories are told properly in the mainstream. key points made: key points made Speaker: Cliff Curtis Film and television can strengthen our identity. Land is essentially a non-renewable resource – but imagination will come in an endless supply. We need to find and promote our point of difference, our authentic voice. We need to identify our audience, our market, and realise that we’re competing with a huge number of others for their attention. We are already participating – we just have to be smarter and do it better! Any successful venture requires investment, and you have to have something attractive for investors. Alongside investment, distribution and marketing are two key areas which need strengthening. However, we must ensure that we do not sell our souls, our identity, what it means to be Maori – protect our intellectual and cultural property, and make sure we maintain ownership. key points made / agreed: key points made / agreed Workshop 1 Acceptance of the creative sector as a valid business and investment choice Ownership by Maori Iwi participation/alliances. Experts Access to experts Development of experts Support for experts. key points made / agreed: key points made / agreed Workshop 2 We need: Strategy People and Possibilities and opportunities. key points made / agreed: key points made / agreed Workshop 3 Rangatahi are our audience. Need to identify our points of difference. How? Funding/investments / collaborative relationships and partnerships. Diversity of participation in sector/training. Profile and marketing. Ownership and governance. Political awareness and astuteness. key points made / agreed: key points made / agreed Workshop 4 The challenges for the creative sector are: - Integrity - Innovation - Investment and - Infrastructure. Creating a synergy between the creative sector and other sectors, especially to be able to leverage the benefits from those industries/activities. Need to explore brand “Maori” not just in the creative sector but across our entire lifestyle as Maori.