Published on November 1, 2007
Invitations: Invitations Personal invitation card through - FIA - European Commission - Euro NCAP plus Introductionary letter by Max Mosley, Patron Invitations sent out to 400 guests with deadline 1st April for confirmation – either by fax or online www.esafetyaware.eu/registration.htm Invitations: Invitations Invitees: Target-oriented invitation list: - European Driving School Association 10 pax - Leasing Companies/Re-marketing 10 pax - Car Rentals 5 pax - European Journalists (Print, TV) 50 pax - EU Parliament 5 pax - EU Commission 5 pax - Member States 5 pax - Road Safety Authorities 5 pax - Automobile Clubs 27 pax - JAMA 5 pax - KAMA 2 pax - ACEA 10 pax - Dealers 5 pax - EURO NCAP 2 pax - eSafety Aware! Members 30 pax - others 5 pax Invitees PressKit: PressKit with following contents will be distributed on 8th May at 11 am in Rome – embargoed until then!: - Press Release about event - Speeches - Profile/Biography of Speakers - Background paper about ESC (history, naming, functionality) - ESC brochure - Euro NCAP brochure on ESC availability - Photos (ESC, driving situations etc.) - DVD including all of the above and ESC video PressKit will be in English only in Rome PressKit to download will available on www.ChooseESC.eu in - English - French - German - Spanish - Italian - Polish PressKit PR-work: Journalists not invited to the Rome-event - approx. 1 300 contacts in our media lists – will: 1. receive a preliminary announcement about Choose ESC! Event in Rome by end February to assure “news agenda” is blocked; 2. receive a reminder 2 days before the event to ensure “news space” for event; 3. receive Press release on 8th May at 11 am and info about download opportunity of Event PressKit on www.ChooseESC.eu PR-agency for event day Post event PR-campaign in partner countries to be started PR-work Website: Website www.esafetyaware.eu as per next week on line www.chooseESC.eu as per 8th May Slide8: ESC-simulator in entrance lobby of Bridgestone main building 2 accident simulations with and without ESC on board Slide9: Branding 3 Logos will be used on all event materials and publications to indicate who is behind this initiative Logo/identity for eSafety technologies to be created: - need to convey “Safety” - need to be neutral and embrace all eSafety technologies - should build on “already learnt” - should target enduser/car buyer - should be concrete Slide10: Logo Crash Test Dummy and Dummy family Version 1: Three letters to save your life … Choose ESC! Version 2: Three letters to save your life …. ESC On Board! Animation to be created for use on website Slide11: Next steps Elaborate and release ESC brochure ESC video with Michael Schumacher scheduled for April - free of rights in MPEG2 format and international master Definition of Key messages for Speakers Elaborate and release Info panels in Rome other: event material e.g. banners, flags, welcome signs etc.