Evolve19 | Nick Panagopoulos | World Focus: Translation Tips and Trends

Information about Evolve19 | Nick Panagopoulos | World Focus: Translation Tips and Trends

Published on August 16, 2019

Author: evolve_conference

Source: slideshare.net

Content

1. #evolve19 TRANSLATION TIPS AND TRENDS Nick Panagopoulos August 7, 2019

2. SEO MARKETING STRATEGY

3. © 2019 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. GLOBAL DIGITAL TRANSFORMATION

4. #evolve19 4 TRANSLATIONS TIPS OBSERVATIONS FROM 95+ AEM CUSTOMERS

5. GLOBALLINK BY THE NUMBERS

6. GLOBALLINK CONNECT PROCESS CHART

7. ECOMMERCE CUSTOMER EXPERIENCE PRODUCT/ ASSET MANAGEMENT MARKETING AUTOMATION OTHER

8. #evolve19 8 ROUNDTABLE – DIGITAL TRANSFORMATION TIPS

9. #evolve19 9 TIP #1 : TEST, ITERATE, AND LEVERAGE AI “Start with a specific region to test out your strategy and try things such as machine translation and AI.” Koshy Payikad, Digital Services Leader at Honeywell

10. #evolve19 10 “With GlobalLink, we were able to automate tracking and reporting spend, which allowed us to grow exponentially as we acquired more companies. GlobalLink took most of that burden off our shoulders. We’ve seen at least a 50% decrease in turnaround times. ” Vicki Key, Globalization Manager at Western Digital TIP #2 : AUTOMATE TRACKING & REPORTING

11. #evolve19 11 “Without GlobalLink, we couldn’t possibly have translated and localized everything within one year. The effort of moving content into English alone was a monumental task. To do this in 13 more languages just wouldn’t be possible for our team.” Michael Grunicke, Director of Online and Mobile Sales at Lufthansa TIP #3 : AUTOMATE FILE PUSHING

12. #evolve19 12 TIP #4 : PREPARE FOR UNEXPECTED SPIKES “We have 13–16 in-house translators, but we actually need as many as 27. We try to use our internal teams when possible. If we get overloaded, we can lean on GlobalLink and get content out as fast as possible.” Patrick Barnhart, DCX Solution Architect at Eaton

13. GLOBALLINK ADVANTAGE 2

14. #evolve19 14 TRENDS IN TRANSLATIONS OBSERVATIONS FROM 95+ AEM CUSTOMERS

15. © 2019 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. GLOBAL DIGITAL TRANSFORMATION

16. GLOBALLINK NEXT

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