Facebook Marketing Tool

Information about Facebook Marketing Tool

Published on July 17, 2014

Author: jaliciaowens

Source: authorstream.com

Content

REACHING THE SOCIAL CONSUMER THROUGH FACEBOOK: REACHING THE SOCIAL CONSUMER THROUGH FACEBOOK IT IS THE PERFECT MARKETING TOOL… FACEBOOK?: FACEBOOK? A SOCIAL MEDIA SITE THAT ALLOWS PEOPLE, BUSINESSES, AND ORGANIZATIONS TO STAY CONNECTED WITH OTHERS. PowerPoint Presentation: EASE OF USE BUILD CUSTOMER RELATIONSHIPS BOOST SALES THROUGH ADS MOBILE OUTREACH MAKES YOUR BUSINESS MORE COMPETITIVE PowerPoint Presentation: 1.28 million ACTIVE USERS 53% FEMALE USERS, 47% MALE USERS HIGH TRAFFIC BETWEEN 1PM-3PM 18% HIGHER ENGAGAMENT ON THURSDAY AND FRIDAY 42% OF MARKETERS REPORT THAT FACEBOOK IS CRITICAL OR IMPORTANT TO THEIR BUSINESS.” NEGATIVE EFFECTS: NEGATIVE EFFECTS UNPREDICTABLE SCHEDULING BAD PUBLICITY REDUCED CONTROL OVER CONTENT THE GOAL: THE GOAL INCREASE IN-STORE & ONLINE STORE SALES LAUNCH NEW PRODUCTS BUILD CONSUMER AWARENESS PowerPoint Presentation: 5 STEPS TO ENHANCE YOUR BUSINESS W/ FACEBOOK #1 SET UP YOUR PROFILE: #1 SET UP YOUR PROFILE #1 SET UP YOUR PROFILE: #1 SET UP YOUR PROFILE YOUR NEW FACEBOOK PAGE MAKES YOUR BUSINESS: DISCOVERABLE CONNECTED TIMELY INSIGHTFUL #2 REACH YOUR AUDIENCE: #2 REACH YOUR AUDIENCE INVITE YOURS FRIENDS SHARE YOUR PAGE INVITE BUSINESS CONTACTS #3 GENERATE COMPELLING CONTENT: #3 GENERATE COMPELLING CONTENT CREATE POSTS & ADS THAT ARE INTERESTING AND VALUABLE TO YOUR CONSUMERS AUTHENCITY, CONSISTENCY, AND RESPONSIVENESS #4 ADVERTISE, ADVERTISE, ADVERTISE!: STAY CONNECTED TO CURRENT CONSUMERS AND REACH OUT TO NEW CONSUMERS #4 ADVERTISE, ADVERTISE, ADVERTISE! WORD-OF-MOUTH & DIRECT TARGETING #5 MEASURE & ADJUST: “PAGE INSIGHTS” ALLOWS YOU TO SEE WHAT’S WORKING AND WHAT’S NOT. CHECK OUT THE AGE, GENDER, AND LOCATION OF PEOPLE ENGAGED W/ YOUR BUSINESS. #5 MEASURE & ADJUST TAKEAWAYS: TAKEAWAYS KEEPS YOU CONNECTED WITH YOUR CONSUMERS ALLOWS FOR SPECIFIC TARGETING OF CONSUMERS KEEPS YOUR BUSINESS RELEVANT WORK CITED: WORK CITED "How to Use Facebook for Business Marketing."  Facebook for Business . N.p ., n.d. Web. 17 July 2014. <https://www.facebook.com/business/overview>. "Marketing Solutions for Your Business Goals: Get Started."  Facebook for Business . N.p ., n.d. Web. 17 July 2014. <https://www.facebook.com/business/goals>. Mercer, Charley. "Negative Effects of Social Media on Business."  Business & Entrepreneurship . N.p ., n.d. Web. 16 July 2014. < http:// yourbusiness.azcentral.com/negative-effects-social-media-business- 12640.html >. Noyes, Dan. "The Top 20 Valuable Facebook Statistics - Updated June 2014 - Zephoria Inc ."  Zephoria Inc.   N.p ., 13 June 2014. Web. 17 July 2014. < http://zephoria.com/social-media/top-15-valuable-facebook-statistics/>. Smith, Jen. "3 Reasons Why YOUR Business Should Be Using Facebook Marketing | Business Bank of Texas."  Business Bank of Texas RSS . N.p ., 9 Aug. 2013. Web. 17 July 2014. <http:// www.businessbankoftexas.com/3-reasons-why-your- business-should-be-using-facebook-marketing.htm >. "What Is a Facebook Page? | Facebook Help Center | Facebook."  What Is a Facebook Page ? | Facebook Help Center | Facebook . N.p ., n.d. Web. 17 July 2014. < https://www.facebook.com/help/174987089221178>.

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