Gavin Gibbons - Stepping Up: Finding Solutions to Pressing Issues

Information about Gavin Gibbons - Stepping Up: Finding Solutions to Pressing Issues

Published on June 13, 2016

Author: trufflemedia

Source: slideshare.net

Content

1. Don’t Let the Facts Get in the Way of a Good Story  Mercury is a neurotoxin  Reporting on mercury in seafood is not the problem  Misreporting on mercury in seafood is the problem  WHO, FDA, NIH,USDA: the science is clear

2. Don’t Let the Facts Get in the Way of a Good Story “…the benefits of consuming seafood far outweigh the risks, even for pregnant women.” -USDA Dietary Guidelines

3. • Being “friendly” with the media got us nowhere • Since 2007 holding the media accountable has demonstrably and quantifiably changed reporting on seafood and mercury. Don’t Let the Facts Get in the Way of a Good Story

4. Don’t Let the Facts Get in the Way of a Good Story

5. Don’t Let the Facts Get in the Way of a Good Story • Prior to 2010 were at a 1 to 1 positive to negative story ratio • 2010 were at 10 to 1 positive to negative story ratio • Leaving 2015 were at 106 to 1 positive to negative story ratio * Seafood reporting connected to DGA’s

6. Don’t Let the Facts Get in the Way of a Good Story • Prior to 2010 were at a 1 to 1 positive to negative story ratio • 2010 were at 10 to 1 positive to negative story ratio • Leaving 2015 were at 106 to 1 positive to negative story ratio * Seafood reporting connected to DGA’s

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