Published on December 11, 2020
slide 1: Google Bert Update: A Game-Changing Technology In the SEO world natural language processing carries a great deal of significance. In fact the way Google understands natural language processing affects search results significantly and consequently this can have a big impact on the amount of traffic that your site attracts. Indeed traffic is of great importance to website owners and that is why Google Bert Update is a game-changing technology. Through this technology users are able to get relevant results that are in line with their specific searchers. In other words the Bert algorithm gives Google a major boost in capturing the intent of the search queries requested by users. Learn below why Google Bert update is a timely and innovative technology. slide 2: Improving the Relevance of Search Results: The way search engines understand queries is important since it determines the results that users receive. For example when a user places a search query on Google results are displayed. A user will only get satisfied if the results are relevant based on the query presented to a search engine. In this respect Google Bert update comes in handy in helping Google to better understand search queries so as to provide users with the results they are seeking. In other words the Bert algorithm creates the impetus needed to understand the intent of users. A Better Understanding of Context: Context is paramount when you want to understand what a sentence is talking about. In the same way Google Bert update takes into consideration the context of the search queries presented to Google so as to give the correct results. slide 3: In this regard the Bert update technology gives Google the ability to interpret search queries in their entirety instead of handling them as individual words. Before the introduction of Bert Google used to deduce the meanings of words individually. The ability of Bert’s technology to look more into the whole of a search query instead of individual words puts more emphasis on context. With this Google is able to gain a deeper understanding of words and the way they relate to each other. The Bert algorithm makes sure that the context of a search query is not lost in Google’s interpretation. A Plus for SEO Professionals: SEO professionals have the obligation of gaining the much-needed understanding of their audience and how to provide them with the information they need. This is why Google’s ability to understand language is cardinal for the process of SEO to succeed. It is for this reason that Google Bert update serves to better understand long-tail queries as well as putting into consideration the prepositions that appear in search queries. slide 4: This technology ensures that the meaning of specific prepositions is not lost during the process of search query interpretation. Consequently site rankings improve significantly and foster improved experiences for SEO experts. Conclusion: Google Bert update is a clear indication of Google’s efforts to improve the delivery of search results that are relevant to a user’s intent. The way search engines display results can have a big impact on a site’s traffic flow. It’s for this reason that Google’s new technology seeks to ensure that users get an experience that is positive enough to improve a site’s rankings.