Published on July 2, 2014
PowerPoint Presentation: Graphic Design Goes Scientific (1888 PressRelease) The art of design can benefit from the application of science. The key is to know why and how designers should mathematically analyse visual context to improve their art and therefore their final product. The new application Contextool makes it simple and easy. Usually designers focus on the good-looking side of design. They know the look of an eye-catching visual message that will resonate with viewers. This is a gut instinct based on talent and experience. They gain a good sense of what type of design and which colors are trending through practice - more and more practice - and research. But sometimes they have to be particularly scientific researching visual context, more specifically - colors. Here is a list of cases where visual distinctiveness is of great importance to any design: Store shelves - Color distinctiveness is one of the key factors when designing a package to stand out on store shelves. The higher end more popular brands are going to occupy the shelf space at eye level, or those middle sections. In order for anything else to stand out on the top or very bottom shelves, it must scream for the consumer's attention. Zones crowded with ads - The same applies to any area crowded with ads. This can be as large as Time Square or as small as the coupon section of your local newspaper. The colors of the items within the context of your advertisement, when held up against everything else around it, must draw the eye because of its distinctive differences. PowerPoint Presentation: Store passages - It also is relevant in store displays, window advertisements and other high traffic front line advertising areas. When a consumer is walking down a popular shopping row or a mall, front window displays and decals is what will beckon that person inside over other clothing shops or entertainment venues with less distinct displays. Ads on popular websites - Another popular advertising area crowded with content are popular websites. They are overcrowded with "stuff" - other ads, page specific pictures and videos as well as other content. A great designer will always analyze the context to go ahead of the competition on the page for the viewer's attention. There are other contexts in which a designer's work needs to stand out. They include brochures, mailings, ads in magazines, newspapers and television, and book covers among many others. How does a great designer with talent and experience move to the next level? Contextool is an app that can help any designer. It is an easy way to analyze the context by letting the app mathematically analyze perceptual distinctiveness of colors for you. The free Android app analyzes a picture of the context or environment. The web app takes it one step further, analyzing the picture to significantly increase the accuracy. It is capable of up to an eighteen (18) picture analysis and more detailed results. It is powered by an algorithm based on perceptional difference in colors and can work no matter the brightness. Adding Contextool to the tool box of any designer will raise the quality of work and effective of the ad in any visual medium. You get it at Google Play or http://www.contextool.com.