Grid Systems in Graphic Design

Information about Grid Systems in Graphic Design

Published on January 20, 2016

Author: instituteadmec

Source: authorstream.com

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slide 1: Grid Systems in Graphic Design ADMEC MULTIMEDIA INSTITUTE Leader in Animation Digital Media Education ISO 9001 : 2008 CERTIFIED www.admecindia.co.in | www.graphic-design-institute.com Phones: +91-9811-8181-22 +91-9911-7823-50 R A Presentation by: Ravi Bhadauria slide 2: Making of Trustful and Interesting Layouts ● Grid Systems – What is Grid Systems – Types of Grid Systems – Use of Grid Systems – Examples ● Rule Of Thirds – What is Rule Of Thirds – How to Use Rule Of Thirds – Examples ● Phibonacci Numbers and Golden Ratio – What are Phibonacci Numbers and Golden Ratio – How to Use in Designing – Examples Lecture by: Ravi Bhadauria Date: 21-01-2016 Time: 09:00 – 11:00 AM ADMEC Multimedia Institute Rohini Delhi India www.admecindia.co.in slide 3: Preface Acknowledgment Dear reader ADMEC Multimedia Institute is growing institute that is providing industry oriented training to the world at large. Being a multimedia institute we offer training for creating or designing content for information technology mainly. This presentation is one of the best presentations from our study material for our weekly workshops which ADMEC conducts every week at the center. We have planned to share it with the world so that everyone can take benefits from our small efforts. This presentation contains a good information for “Layout Grid Systems in Graphic Design” Fibonacci Numbers Golden Ratio Rule of Third etc. We express thanks to many books and websites specially google.com for making it one of the best presentation of all the time. Thanks Ravi Bhadauria Instructor Web and Visual Designing Director ADMEC Multimedia Institute http://www.admecindia.co.in slide 4: Do you remember this design slide 5: Hope you remember this too slide 6: And this too....... slide 7: Of course this also slide 8: Im sure this you cant forget slide 9: Designs are many ● Even better than we saw ● With better color combinations ● With better typography ● With better organization of elements ● With more trust oriented and interesting slide 10: But what is the secret sauce... ● To build a such layouts ● To create something that attracts attention ● To design a piece of art that is not anticipated ● To design something that gives you many WOW slide 11: And the Answer is Very Simple You need to be very good in layout making slide 12: Is it TRUE What do you say guys slide 13: Yes of course BUT slide 14: You need to understand... ● How to create a good layout ● What are the rules in its core to construct it ● Layout is just a process but what about the system laying underneath it ● We have discussed in last class about types of layouts elements of layouts and process to make layouts. ● We also discovered three phases of layout making e.g. thumbs sketches rough layouts and comprehensive. ● But how to design all this that lays foundation for a 100 successful design needs to be discovered yet. slide 15: Wait wait wait... I will discuss about the secret sauce soon. slide 16: Learn Visual Designing from Experts ADMEC MULTIMEDIA INSTITUTE Leader in Animation Digital Media Education ISO 9001 : 2008 CERTIFIED - Visit Our Websites - www.admecindia.co.in www.graphic-design-institute.com Phones: +91-9811-8181-22 +91-9911-7823-50 - Contact Us - slide 17: Ingredients for good layout are ➔ Grid Systems ➔ Rule of Thirds ➔ Phibonacci Sequence ➔ Golden Ratio ➔ Gestalt Theory I will cover this later ➔ And many more... slide 18: Layout Grid Systems slide 19: About Layout Grid Systems Finding a right grid systems is like dating with someone. You need to look around try few out let some go and commit to one. slide 20: About Layout Grid Systems Unlike the dating roles they are different types of. One grid is just for one purpose. A grid for classical books is not a good fit for dance club website. slide 21: About Layout Grid Systems slide 22: About Layout Grid Systems slide 23: About Layout Grid Systems slide 24: Result after good Layout Grids slide 25: About Layout Grid Systems slide 26: Why Layout Grids are Important Always start your design project with a layout grid. No exceptions. If you don’t you’ll never be able to repeat that look consistently. Your projects will never have visual harmony and like anything which lacks structure or a strong foundation your concepts will be visually inconsistent from one product to another and will always be a struggle to produce. Without a layout grid graphic elements will not properly work together. slide 27: Why Layout Grids are Important Any high-quality design project campaign or identity/branding system needs a strong tested and perfected layout grid system to make it possible to split the work to many designers at one time so that they all produce the same quality end result with consistency and visual harmony. A layout grid is the invisible force that gives the visible its structure and holds everything in its proper place. slide 28: Vertical Layouts in Basic Grids slide 29: Horizontal Layouts in Basic Grids slide 30: Types of Layout Grids ● Manuscript Grid ● Column Grid ● Modular Grid ● Hierarical Grid slide 31: Learn Visual Designing from Experts ADMEC MULTIMEDIA INSTITUTE Leader in Animation Digital Media Education ISO 9001 : 2008 CERTIFIED - Visit Our Websites - www.admecindia.co.in www.graphic-design-institute.com Phones: +91-9811-8181-22 +91-9911-7823-50 - Contact Us - slide 32: Manuscript Grid Also known as a single column grid or a block grid the manuscript grid is the easiest grid structure of all. It is predominantly an extensive rectangular area taking up a large portion of the space inside a format. Useful for: Classical Layouts slide 33: Column Grid Column grids are made up by setting multiple columns inside the format. Column grids are great when discontinuous data needs to be exhibited. Useful for: Magazines slide 34: Modular Grid Modular grids are similar to column grids with the expansion of even divisions marked by rows. Modular grids are great for hard projects that call for more control than a column grid can offer. Picture galleries and shopping carts are likely possibility for modular particular grids. Useful for: Complex Layouts such as Newspapers slide 35: Hierarchical Grid Hierarchical grid is commonly found on the web. This is based more on an intuitive placement of elements which still conforms to the needs of the information. flowlines. Useful for: Clean Layouts such as Web Templates slide 36: Using Layout Grids Effectively There are two main types of layouts: vertical or landscape. There are also only two types of grids. One that has an even number of columns and one that has an odd number of columns. An experienced designer knows that a specific style of design can only be achieved by an odd number of columns or alternatively by using an even number of columns. Illustrated on next slide are common examples of layouts using basic layout grids. Learning to choose the right grid for your design is crucial to its success. slide 37: The Rule of Thirds slide 38: Learn Visual Designing from Experts ADMEC MULTIMEDIA INSTITUTE Leader in Animation Digital Media Education ISO 9001 : 2008 CERTIFIED - Visit Our Websites - www.admecindia.co.in www.graphic-design-institute.com Phones: +91-9811-8181-22 +91-9911-7823-50 - Contact Us - slide 39: The Rule of Thirds The rule of thirds works by splitting an image into thirds so you end up with 9 equal sections then simply place your main subject where the lines intersect. slide 40: The Rule of Thirds Example slide 41: The Rule of Thirds Example slide 42: The Rule of Thirds Example slide 43: The Rule of Thirds Example slide 44: The Rule of Thirds Example Few more examples: https://www.google.co.in/searchqrule+of+thirds+picturesbiw1366 bih583sourcelnmstbmischsaXved0ahUKEwj33aOryrPKAhVIbY4KHa nEADEQ_AUIBygB slide 45: The Fibonacci Numbers or Series or Sequence slide 46: Learn Visual Designing from Experts ADMEC MULTIMEDIA INSTITUTE Leader in Animation Digital Media Education ISO 9001 : 2008 CERTIFIED - Visit Our Websites - www.admecindia.co.in www.graphic-design-institute.com Phones: +91-9811-8181-22 +91-9911-7823-50 - Contact Us - slide 47: Fibonacci Sequence The Fibonacci Sequence is the series of numbers: 0 1 1 2 3 5 8 13 21 34 55 89 slide 48: Golden Ratio Fibonacci Sequence The Golden Spiral is based on the Golden Ratio while the Fibonacci Spiral is a spiral based on the Fibonacci Sequence. Both are very similar and can be used as a compositional tool. slide 49: Makes A Spiral When we make squares with those widths we get a nice spiral: slide 50: Golden Ratio And here is a surprise. When we take any two successive one after the other Fibonacci Numbers their ratio is very close to the Golden Ratio "φ" or Phi which is approximately 1.618034... A B B / A 2 3 1.5 3 5 1.666666666... 5 8 1.6 8 13 1.625 ... … ... 144 233 1.618055556... 233 377 1.618025751... slide 51: Golden Ratio The golden ratio symbol is the Greek letter "phi" shown at left is a special number approximately equal to 1.618 It appears many times in geometry art architecture and other areas. slide 52: Golden Ratio: The Idea Behind It We find the golden ratio when we divide a line into two parts so that: the whole length divided by the long part is also equal to the long part divided by the short part slide 53: Golden Rectangle This rectangle has been made using the Golden Ratio Looks like a typical frame for a painting doesnt it Some artists and architects believe the Golden Ratio makes the most pleasing and beautiful shape. slide 54: Golden Rectangle Do you think it is the "most pleasing rectangle" Maybe you do or dont that is up to you But I like and love it. I am sure you will too..... slide 55: Golden Angle So far we have been talking about "turns" full rotations. The equivalent of 0.61803... rotations is 222.4922... degrees or about 222.5°. In the other direction it is about 137.5° called the "Golden Angle". slide 56: Golden Angle So next time you are walking in the garden look for the Golden Angle and count petals and leaves to find Fibonacci Numbers and discover how clever the plants are ... slide 57: Pentagram The pentagram is more famous as a magical or holy symbol. And it has the Golden Ratio in it: a/b 1.618... b/c 1.618... c/d 1.618... slide 58: Other Names The Golden Ratio is also sometimes called the ● golden section ● golden mean ● golden number ● Golden eye ● divine proportion ● divine section and ● golden proportion slide 59: Why Golden Ratio Using Golden ratio is a simple and easy way to define a pleasing composition. Scientists claim that the closer to the golden ratio an object is the more the human brain finds it agreeable and pleasant. slide 60: Why Golden Ratio Long since this ratio was discovered many artists and architects have applied it into their works. You can find the golden ratio in several Renaissance master pieces architecture paintings and much more. The result: a beautiful and aesthetically-pleasing masterpiece. No one really knows what it is about the golden ratio that pleases our eyes. Most assume that the fact that it appears everywhere and is a “universal” proportion is what makes us accept it as a logical harmonic and organic proportion. In other words it just “feels” right to our brains. slide 61: Where we see it in nature The golden ratio and Fibonacci sequence appears in the petal count of flowers. Most flowers have petals that are either two three five or more petals which are all part of the divine sequence. slide 62: Where we see it in nature seeds that extend from the center and grows around the outside to fill in the seed head. These are usually formed in spiraling patterns that resemble the Golden spiral. What’s more is that the seed count usually adds up to the Fibonacci numbers. For Example lilies have 3 petals buttercups have 5 the chicory flower has 21 and the daisy has 34. Apparently the seed head of a flower also follows the Golden ratio. The sunflower for example has a slide 63: The Divine Proportion in the Body ● The white line is the body’s height. ● The blue line a golden section of the white line defines the distance from the head to the finger tips. ● The yellow line a golden section of the blue line defines the distance from the head to the navel and the elbows. ● The green line a golden section of the yellow line defines the distance from the head to the pectorals and inside top of the arms the width of the shoulders the length of the forearm and the shin bone. ● The magenta line a golden section of the green line defines the distance from the head to the base of the skull and the width of the abdomen. The sectioned portions of the magenta line determine the position of the nose and the hairline. slide 64: Golden Spiral Examples slide 65: Golden Spiral Examples slide 66: Golden Spiral Examples slide 67: Golden Ratio Examples slide 68: Golden Ratio Examples Que: Is the Parthenon designed after the Golden Ratio Ans: Yes and No both slide 69: Golden Ratio Examples slide 70: Golden Ratio Examples slide 71: Golden Ratio Examples slide 72: Golden Ratio Examples slide 73: Top Brands Logo Using Golden Ratio slide 74: Twitter Though the Twitter logo has gone through a ton of changes many of which included no bird at all by my count there have been five major iterations of the actual Twitter bird formerly known as Larry. slide 75: The Geometry and Evolution 2 Recent Logos of Twitter. Lets have a look on the Twitter history first to get the exact idea of need of good logo. https://www.youtube.com/watchvNzRkszaGBbY https://www.youtube.com/watchfeatureplayer_embedded vFh20pdCrCAU slide 76: The Geometry and Evolution Twitter There’s something about the geometry of the new Twitter logo that’s pretty interesting. Can you see the Twitter bird in this spaghetti of circles slide 77: The Geometry and Evolution Twitter slide 78: The Geometry and Evolution Twitter Whats so special in it then slide 79: The Geometry and Evolution Twitter See the another logo here. It is not completely a hard rule you can add new shapes too to your design. slide 80: The Geometry and Evolution Twitter It uses the Golden Ratio. I can see can you slide 81: Other Circle Centric Logos PEPSI LOGO slide 82: Apple Logo Geometry behind the Apple Logo You can notice the numbers in side the golden ratio and Apple logo. How 1 2 3 5 8 number are being used for the proportion and sizes in Apple logo and of course these numbers are Fibonacci numbers. slide 83: One more example slide 84: Top Brands Using Golden Ratio Upper case Phi is Φ Lower case phi is φ slide 85: Ques on Grids Fibonacci Rule of Thirds Theory: ● What is a Layout Grid ● Why Grids of Layout are so important ● How many types of Grids are there Please Explain with examples. ● What is the Phibonacci Sequence and how it is useful for designers ● Can you explain the projects of few brands using Golden Ratio ● What are the differences between Column and Modular Grids ● What is the Rule Of Thirds and how it is helpful for designers and photographers Practical: Create a Poster or Web Template or Book Cover Email me at: infoadmecindia.co.in slide 86: ADMEC MULTIMEDIA INSTITUTE Helpline 1: +91 9811-8181-22 Helpline 2: +91 9911-7823-50 Url: http://www.admecindia.co.in Contact Us ADMEC MULTIMEDIA INSTITUTE Want to read more on visual designing please visit http://www.graphic-design-institute.com Want to Learn Visual Designing

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