Published on June 29, 2017
1. WHY ARE YOU HERE?
2. SMALL BUSINESS OWNER MAKER SERVICE INDUSTRY BLUE COLLAR SERVICE AGENCY OWNER
3. ENTHUSIASTIC FOUNDER OF HATCH HOST OF BUSINESS TV SHOW RECOGNIZED INFLUENCER OF STARTUP COMMUNITY
4. Free Content 2 3 4 5 6 1 What are they learning from you? Free Content can be an intro- duction from someone, a blog piece you wrote, a webinar, an email, social media post, etc. 7
5. Free Content 2 3 4 5 6 1 Mutual Data Point To initiate a 1:to:1 conversation. Connect with them in some way. Facebook friend request, LinkedIn connection, business card swap, etc. 7
6. Free Content 2 3 4 5 6 1 Mutual Data Point Supplemental Info An additional relevant educational piece. Info on topic of discussion or a search result. Provide the person with some sort of value. 7
7. Free Content 2 3 4 5 6 1 Mutual Data Point Supplemental Info Dig Deep Get data on a true pain point. Still have not pitched a sale to this point. Analyze date, figure out how you can help. 7
8. Free Content 2 3 4 5 6 1 Mutual Data Point Supplemental Info Dig Deep Hard Sell Recap all the info you’ve pro- vided them with + more useful info + testimonials/case studies that shows what you’ve done that has turned into a specific metric. 7
9. Free Content 2 3 4 5 6 1 Mutual Data Point Supplemental Info Dig Deep Hard Sell 24 Hr. Follow-up If the person responds before 24 hours, skip this step. If not, follow-up with them and ask if they have any ad- ditional questions or feed- back for you about what you’re offering. 7
10. Free Content 2 3 4 5 6 1 Mutual Data Point Supplemental Info Dig Deep Hard Sell 24 Hr. Follow-up Follow-up with them to make sure they’re happy with the transaction. Make sure everything hap- pened the way they hoped. A happy customer is extremely valuable. 7 Post-Sale
11. Create relationships with reporters • Find the person on your beat • Follow and engage with them on social • Then reach out to them via email (usually pretty easy to ﬁnd) • Help them out with a story idea or a lead NOTHING TO DO WITH YOUR BUSINESS, YET.
12. local business
14. Create a relationship with them Not a match.com kind of relationship Engage with them on social, but as you would with a friend, not pushing your business or your own agenda Let it happen organically Reporters are nosey, they’ll broach the subject
15. Don’t go in blind Start local and branch out from there We have dozens of templates like this one to help you along the way
16. Add an “As Seen In” section on your site And link to the posts!
17. Email your lists
18. Schedule social posts every month or so
19. Use as collateral - Email signature Zack Miller Hatch Did you see us in Entrepreneur mag?
20. Use as collateral - Cover photo
21. Connects reporters with people in specialized ﬁelds to be featured in mutually beneﬁcial way. They need content and leads, You need exposure. helpareporter.com
22. #1: Have a portfolio page that includes all of the work you’ve done in the past. Include: - What the company does - What you did for them - How it helped - Show numbers whenever possible
23. Schedule social posts
24. Press Release
25. Try to get a link on their site
26. I was able to use 1000 Four to teach my team how to maintain a business. That way, I could focus on growing it, rather than working on the day-to-day. Xerxes Nabong Founder, Escape Room Virginia Beach Since joining 1000 Four, not only have measurable things like sales and web traffic increased, but my determination and confidence have grown as well. Jeanne Fiocca Founder, Cookie Text I was able to get honest criticism and feedback by being surrounding by entre- preneurs and business owners who can understand the struggles I was going through. I would never have been able to reach my goal without 1000 Four Nathan Tschohl Founder, Swim Nerd
27. Not just the “Big Boys” Get testimonials from companies of all different styles & sizes You want to appeal to everyone possible
28. Schedule social posts
29. Create a simple graphic to share In the posts: - Tag the person or company - Promotes engagement - They’ll share on their channels and grant you more exposure
30. Press Release
31. Hey client, It's been a blast working with you and seeing your product/ser- vice grow. We'd love to feature you on our site and throughout our channels. Can you provide a sentence or two about the expe- rience you had with us? That's it, we will do the rest of the work. Thanks, Name
32. One challenge to this is the amount of time it can take for you to get a quote from them. So during the working process, during phone calls or email ex- changes, keep your eyes and ears open for anything they say that could qualify as a testimonial, and write it down when they say it. Then afterwards, you can go back and say “You said this, can I use it as a testimonial” Much easier for them to just say yes than to think up a quote themselves.
33. No matter what kind of review they leave, always follow up and ask why. Good or bad, this info will provide useful insight into what you’re doing well, and what you could be doing better. You can also incentivize people to write a review with some sort of value exchange
34. Hey client or fans, We love you and we love being able to help you. We are working on increasing our exposure on Facebook/Yelp/Google and would love if you could go to this link and provide a review of our company. It would mean the word to us. + we just gave you a series of reviews as well. You can see them here. Thank you so much for your help. Thanks, Name
35. EVERGREEN CONTENT: Evergreen content is content that is perpetually relevant—much like the way evergreen trees retain their leaves all year around. Interesting and relevant content that does not become dated is a large component of being found online by search engines.
36. If possible, download the ﬁle and host it on your own website. If not, just take the link to where it is hosted and create a post on your site talking about your experience on the podcast, with a link out to the page.
37. Schedule social posts
38. Find other talks from the same podcast and reach out to those people. Share their stories, maybe they’ll reciprocate. Use it to build new friends. “The fraternity of podcast guests.”
39. “Other Popular Posts” http://disqus.com/ Keeps people on your site longer
40. Email your lists
41. Hi [person who runs the site], My name is ______, and I write the blog _______, [one line about your website and why it matters; for in- stance, “News To Live By, which highlights the career advice “hidden” in the headlines.”] I hope you’re doing well. I am a big fan of [site where you want to guest post] and read your content all the time. I especially like [refer- ence two recent posts you ﬁnd worthwhile and link to them; for instance, “your posts on email templates for building relationships and how to tell stories during an interview.”] [Then, one more compliment that leads into your pitch; for instance, “I like News To Live By because the advice is practical, and I have similar content I think your audience would appreciate.”] I wrote a blog post recently called [blog post headline that’s linked to the post], and in a nutshell it’s about [quick line on what the post is about; for instance, “smart tips for dealing with rude co-workers.”] I would be happy to send it over as a guest post if you’d like. Here are a couple other recent posts I’ve done:
42. – [blog post headline that’s linked to the post] – [blog post headline that’s linked to the post] If you have other ideas, I am open to writing something else for [the site where you want to guest post]. Thanks, and I hope to hear from you. – You Email signature with blog/contact information DANNY RUBIN NEWSTOLIVEBY.NET
43. Schedule social posts
44. If the interview is Evergreen...
45. Schedule social posts
46. Email your lists
47. If the interview ISN’T Evergreen... Push as if you’re the expert in whatever the subject matter is Recycle as #TBT in coming months
48. Schedule social posts... #TBT
49. #TBT to that time I interviewed Seth Godin
50. Exchange some piece of content (Could be any of the things we just talked about) for some sort of contact info of your users. Typically an email
51. Be concise Be authoritative Use BIG WINS Use real numbers when possible