history period 3

Information about history period 3

Published on August 11, 2014

Author: louismiranda904

Source: authorstream.com


: PowerPoint Presentation: Levi Strauss & Co. privately held American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in 1853 when Levi Strauss came from Buttenheim , Bavaria, to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. The company's corporate headquarters is located at Levi's Plaza in San Francisco. PowerPoint Presentation: Levi Strauss started the business at the 90 Sacramento Street address in San Francisco with entrepreneur William Price. He next moved the location to 62 Sacramento Street then 63 & 65 Sacramento Street.[citation needed] Jacob Davis, a Latvian Jewish immigrant, was a Reno, Nevada tailor who frequently purchased bolts of cloth made from denim from Levi Strauss & Co.'s wholesale house. PowerPoint Presentation: From the early 1960s through the mid-1970s, Levi Strauss experienced significant growth in its business as the more casual look of the 1960s and 1970s ushered in the "blue jeans craze" and served as a catalyst for the brand. Levi's, under the leadership of Walter Haas, Peter Haas Sr., Paul Glasco and George P. Simpkins Sr., expanded the firm's clothing line by adding new fashions and models, including stoned washed jeans through the acquisition of Great Western Garment Co.,(GWG), a Canadian clothing manufacturer, acquired by Levi's. PowerPoint Presentation: By the 1990s, the brand was facing competition from other brands and cheaper products from overseas, and began accelerating the pace of its US factory closures and its use of offshore subcontracting agreements <3333: <3333 History :o: History :o

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