How to Build a Video Content Strategy for Your Event

Information about How to Build a Video Content Strategy for Your Event

Published on October 12, 2017

Author: NicoleWise6

Source: slideshare.net

Content

1. How to Build a Video Content Strategy for Your Event

2. Tammy Jackson VP MARKETING COMMUNICATIONS Shane Tracy DIRECTOR OF EVENTS

3. It’s easier than you might think to use VIDEO to create significant, lasting impact through every stage of your event.

4. The right partner will ensure you have the tools to engage members, expand your audience and fuel your content marketing strategy BEFORE DURING AFTER EVENT LIFECYCLE

5. The right partner will ensure you have the tools to engage members, expand your audience & fuel your content marketing strategy

6. The right partner will ensure you have the tools to engage members, expand your audience and fuel your content marketing strategy BEFORE EVENT LIFECYCLE

7.  What is the purpose of my event?  Am I trying to expand my audience or re-engage a dormant one?  How much time, effort and cash am I willing to devote to livestreaming?  What kind of content is created at my event, and why would people be interested in it?  How much audience participation do I want to allow?  Do I want to control access to my livestream or allow anyone to access it?  Do I want to charge money for my streaming event?  What’s more important: increasing revenue in the short term or the long term?  What do I want to do with my streamed content after the event? SOURCE: Finding Streamable Content, Timothy Mercer, www.WorldofWebcast.com VIDEO GOALS CHECKLIST

8.  How do you get the most bang for your buck? Does that mean more on-demand content?  Do you have the bandwidth and personnel to go live with every session? PRO-TIP Stream the keynote live, and record breakout sessions on-demand BUDGET + RESOURCES + STREAMING GOALS

9. 63% say video of a live event increases brand favorability by 63% Use a video welcome message on your conference website, your social channels and the email invitation 25%of ticket buyers use video to research an event before registering

10. REGISTRATION + ONLINE EVENT  Streamlines vendors  Gives valuable insight into who is watching the content  You can target the audience later with related content they might be interested in 71%of all ticket buying happens online

11. EASE OF ACCESS

12. The right partner will ensure you have the tools to engage members, expand your audience and fuel your content marketing strategy DURING EVENT LIFECYCLE

13. 63% say video of a live event increases brand favorability by 63% IT’S GO TIME! Why risk technical difficulties and missed opportunities to capture high-quality content? The right partner takes care of everything so you can be available to your attendees. Video of a live event increases brand favorability by 63%

14.  Does your provider care about the longevity and quality of your video?  Will they press record and check Twitter?  Select a content-focused streaming partner CAPTURE CONTENT OR PRESS RECORD? (did you know there’s an important difference?)

15. 63% say video of a live event increases brand favorability by 63% SOCIAL MEDIA & ENGAGEMENT Use your established social channels, like Facebook and YouTube, to deliver the content where your audience wants it Attendees engage in social media during event 66%

16. Moderated chat Commenting SOCIAL MEDIA & ENGAGEMENT

17. Testing/Quizzing Ecommerce Certifications ADVANCED ENGAGEMENT

18.  Powerful analytics give you actionable data to measure impact  Discover most popular sessions, and use to design your next conference program  Demonstrate the value of your event video to the C-Suite DATA YOU CAN USE

19. 63% say video of as brand favorability by 63% QUICK VIDEO TURNAROUND 4Xs as many consumers would rather watch a video about a product than read about it Consumers wanted to see more video in 2016 43%

20. The right partner will ensure you have the tools to engage members, expand your audience and fuel your content marketing strategy AFTER EVENT LIFECYCLE

21. 63% say video of as brand favorability by 63% ROI The value of content is different for every conference For associations the value is membership Sometimes it’s recouping your costs, unique visitors to your website or filling your pipeline

22. EVENT RECAPS  Create trailers or promotional videos to add to conference showcase  Show last year’s conference highlights on social channels DRIVE LEADS  Monthly webinar series  ebooks, checklists & whitepapers  Case studies  Highlight customer stories VIDEO CONTENT STRATEGY CHECKLIST EXPOSURE  Pitch interesting use cases to reporters and analysts  Highlight sessions in your digital newsletter REVENUE  Monetize the Content  Online conference pass  Continuing education credits

23. @Mediasite [email protected] www.sonicfoundry.com/events Sources for stats: FIVE STATISTICS THAT POINT TO THE FUTURE OF THE EVENTS INDUSTRY, BIZZABOO 50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017, BUFFER

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