How to Improve SEO of Your Facebook Pages

Information about How to Improve SEO of Your Facebook Pages

Published on July 9, 2014

Author: SteveKevin

Source: authorstream.com

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PowerPoint Presentation: H o w to Impro v e S E O of Y our Fa c ebo o k P ages I n c r e asi n gly o n l ine u s e r s a r e e sca l a t ing t he im p o r t an c e o n t h e ir s o c ial p a ges t h a n t h ei r w e bsi t e . T h is is g r e at f r o m a c us to m e r se r vice and i n t e r a ct ion vi e w p oi n t . P r ev iously t he wh o le SEO e x e r c ise w o uld be t o put t he c o r r e c t m ix o f ke y w o r d - l a d e n t e xt , r e c i p r oc al lin k s, and s m a r t use o f h e ading t e xt , a c r a fty SEO e x p e r t co uld push a w e bsi t e up in t he g r ad e s. But n o w t he c e n t e r is o n y o ur F a c e b oo k p a ge, a n d y o u still n ee d t o get y o ur b r and o r b usin e ss i n t he p e ak o f t he r an k i ngs. So if y o u w o uld l i k e y o u r Fac e b oo k p a ge t o r a n k high e r in t he SER P s ( So c ial E ngine r e sul t s p a ges), h e r e a r e 7 gu i d e lin e s t h a t y o u c an util i z e t o t he ful le st. P u blic i ze your br a n d o r b u sin es s na m e The na me s o f y o u r F a c e b oo k p a ge, c us to m U R L , and c u st o m t abs a r e o f e xt r em e im p o r t an ce . Se a r c h e n gin e s see t h e se t it l e s in H e ading 1 , w h ich m e ans t h e y a r e h e a vily g r a d e d b y se a r c h e n g i n e s. C r aft t he t it l e o f y o ur p a ge, t abs, and U R L c au t io u sly, e ns u r i n g t h e y h a ve t he na m e o f y o ur b r and o r b usin e ss. E g. If y o u ’ r e t he p r o ud o w n e r o f Re e na ’ s b o u t ique, but i n st e ad o pt f o r “Fas h ion t r e nd z, ” Re e na’s B o u t ique i sn ’ t g o ing t o r ank h i ghly o n t he SERPs. Y o u r b r and o r bu s in e ss na m e i s h o w y o u a r e ide nt i fi e d and h o w y o u a r e fou n d, so be st e a d y wh e n l a be ling y o u r p a ge, U R L , and ta b s. A n d o n c e y o u ’ ve na me d y o u r p a ge o r pic k e d y o u r vani t y U R L , co mm it t o it. O b t ain l inks fr o m n u m e r o us sour c e s A s is t he c ase w ith c u s to m a r y SE O , o b t aini n g l in k s t o y o u r Fac e b oo k p age and c us to m t a b s is v e r y u seful. Lin k s a r e li k e s u g ges t ions. If o ne f r ie n d s ugges t s y o u e at at a c e r t a i n r e sta u r an t , y o u ’ll co n s i de r it. If a nu m b e r o f y o ur f r ie n ds e c ho t h a t s u gg e sti o n, y o u w ill be co nvin c e d. If G oo gle se e s t h a t y o u r t a bs and p a g e s a r e b e ing co nn e ct e d t o by n u me r o us so u r c e s, b o t h o n and o ff o f Fac e b o o k , t h e n y o ur p a ge and t abs m ust be s i gni f ica n t . But se a r c h e ngines a l so t a k e into co n c e r n w h e r e t he lin k s a r e c o m ing f r o m . A link t o a c us to m t a b o n y o u r bu s in e ss p a ge w ill be w e igh te d m uch m o r e h e av i ly if i t ’s f r o m a w e l l- li ke d, fa m ili a r so u r c e . Y o u c an inc o r p o r a t e li n k s t o y o u r Fac e b oo k p age o n y o u r w e bsi t e h e ad e r a n d fo o t e r t o di r e c t t r a ffic. 3. M ax im i ze t h e wall and c us to m t a b c o n te n t PowerPoint Presentation: M o r e o f y o u r Fac e b oo k p a ge i s ind ex e d by se a r c h e n gin e s t h a n y o u m ay r e co g n iz e . For e x a m p l e , y o ur w a l l p o s t s a r e ind ex e d. But sin c e w a l l p o sts l o se t h ei r im p o r t an c e in t im e , t h e y a r e n’t giv e n m uch w ei gh t . Still, em p l o ying y o u r t a r get w o r ds a nd p h r a ses in y o u r w a l l p o sts i s n o t a bad ide a . Do n’t h ide fr o m Se a r c h E ngines G oo gle d o e s n ’t “Li ke ” y o ur p a ge. I t ’s a n o n - f a n. So if y o u h ave got so m e ke y co n te nt o n y o u r c us to m t a b s h idden b e hind a fan ga t e , G oo gle c an’t n o t ice it. A nd i f G oo gle c a n ’t n o t ice it, it c an’t be ind ex e d. W hile y o u m a y be p r o n e t o put up t h e se ga t e s t o ge n e r a t e a bu z z a b o ut y o u r p a ge a n d d r i ve up y o u r fan co un t , c au t iously r e fl ec t o n w h e t h e r o r n o t y o u wa n t y o u r co n te nt ga t e d, as it co uld be h idden f r o m se a r c h e ngin e s. Put SEO t e x t in t he right p l a c e It m ay l o o k li k e co m m o n se n se, but se a r c h e ngines c a n ’t d e t e r m ine im a ges, w h ich me an t h e y c an’t n o t ify i f t h e r e’ s t e x t wi t hin an im a ge . So d o n’t p l a c e y o u r SE O - r ich t e x t w it h i n an im a ge t h a t y o u put in t o a n e w c us to m w e l co m e t ab. It c an’t be i nd e x e d t h e r e . A s an a lt e r na t i v e , put t h a t t e x t o n t he “ A b o ut” and “ I n fo” t a b s. But kee p in m ind t h a t F a c e b oo k is a p l a c e f o r s oc ial co nn e ct ion and in t e r a ct ion, so d o n’t go o v e rb o ard wi t h SE O- r i c h t e xt . M a t e r ial t h a t is n o t so c ial w o n ’t h o ld y o ur fans’ a t t e n t ion, and can e v e n c a u se de s e r t ion. O p t imize your m ul t ime dia Vid e o s a r e t he si m p l e st f o r m o f m ul t i m e d i a t o o p t imi z e as t he t it l e s a r e h e a v ily w e igh te d. So e n s u r e y o u a r e g iv ing y o u r v ide o s nice t it l e s, b ot h o n Fac e b o o k and o n si t e s li k e Y o u T u be and V im e o . Li ke w i se, t he im a g e s a nd l o gos y o u em p lo y o n Fac e b oo k c an b e o p t imi ze d by na m ing t h e fil e s co ns e qu e n t ly. M a nage and run y o ur p a ge w e ll B e ing a go o d co mm uni t y m an a ger is j u st as si gnificant a s an SEO c a m p a ign. The w e l l - li ke d Fac e b oo k p a ges h a ve high e ngag e me nt a s t h o se p a ges h o ld t he i d e o l o gy o f Fac e b oo k : t h e y ’r e int e r a ct i v e , e n g aging, a n d us a ble p a g e s. Fac e b oo k , at i t s c o r e , is a b o ut lin k ing wi t h p e o p le , so d o n’t l e t go t he int e r a ct i vity o f y o u r p a ge f o r SE O . M o r e: h tt p : / / w w w.fo r tu ne i n fotech . c o . uk /

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