How to masure efectivness of print

Information about How to masure efectivness of print

Published on June 6, 2016

Author: contentmarketingpolska

Source: slideshare.net

Content

1. JAK ZMIERZYĆ EFEKTYWNOŚĆ DRUKU Warszawa, czerwiec 2016

2. IN THE NEXT 30 MINUTES 1. Engagement or customer joy 2. Engagement quotient 3. 11 ways to measure engagement 4. Digital print integration

3. 1. Engagement or customer joy

4. INVEST IN MEASUREMENTS, NOT JUST PRODUCTION, UNLESS YOU WANT TO WASTE YOUR MONEY.

5. Natascha Christie Miller AN ENGAGED CUSTOMER, A HAPPY CUSTOMER, A JOYOUS CUSTOMER IS ONE WHO IS GOING TO TALK TO THEIR FRIENDS ABOUT IT.

6. 1. Engagement or customer joy 2. EQ —> Engagement quotient

7. EQ BY EMMA 1. Source 2. Loyalty 3. Motivation 4. Connection 5. Action

8. 3. 11 ways to measure engagement

9. TIME SPENT READING

10. SHARING

11. INTERACTION WITH YOUR BRAND

12. CASUAL CONVERSATION WITH YOUR READERS

13. PURLS

14. UNIQUE TELEPHONE NUMBERS

15. SPECIAL OFFERS COUPONS VOUCHERS

16. AS INVITATION

17. PUREST MEASURE OF THEM ALL

18. SOLD FOR A PRICE

19. SELLING ADVERTISING SPACE

20. SUBSCRIPTION GROWTH

21. Doug Kessler PRINT CAN BE GREAT RIGHT NOW, BUT BRANDS AREN’T COLLECTING MAILING ADDRESSES.

22. 4. Print digital integration

23. STOP THINKING OF PRINT AND DIGITAL AS TWO SEPARATE THINGS.

24. Nenad Senic [email protected] @nenadsenic Dziękuję bardzo.

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