Information about HOW TO USE VIDEO TO Boost Sales

Published on August 4, 2014

Author: winstonhoyle



HOW TO USE VIDEO TO Boost Sales: HOW TO USE VIDEO TO Boost Sales And build your company image Key Points: Key Points Fun Facts Ideal Video Key Words and tags Call To Action Optimize/Customize Fun facts:: Fun facts: Video was the fastest growing form of ad format in 2013 92 percent of B2B customers watch online video and 43 percent of B2B customers watch online video when researching products and services for their business . 90% of user say that seeing a video about a product is helpful in the decision process 46% of users take some sort of action after viewing an ad, according to Online publishers association . After watching a video, 64% of users are more likely to buy a product online, according to ComScore According to Forbes, 59% of executives would rather watch video than read text. 50% of executives look for more information after seeing a product/service in a video, according to Forbes. Enjoyment of video ads increase purchase intent by 97% and brand association by 139% according to Unruly Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text What makes a good video?: What makes a good video? Have a story to tell and a script to work from Keep it brief Have good lighting and sound quality Rehearse and re-take until you get it right Keep the pace brisk even static images can look more interesting with panning, zooming, and creative camera angles Use sound bites Identify people in the video Use attractive title and closing screens Edit aggressively to keep down the overall length and quicken the pace Use restraint with transitions and music. They should accent the content, not overwhelm it. What makes a bad video?: What makes a bad video? Long, monotonous monologues by talking heads. I believe three minutes is about the threshold for the audience’s attention span. If all you’re doing is reading a script, then video adds no value. Scripted but poorly rehearsed stunts. Someone writes a parody song or a comedy skit and a group performs it without any attention to staging or even without any apparent rehearsal. The result looks amateurish, and I think that reflects badly on the company. Poor quality lighting/sound/composition. You see this in a lot of do-it-yourself videos, particularly if they’re composed in a work environment. The content may be interesting, but the sound quality is poor or there are distracting images or noises in the background. It’s worth investing in a wireless mic and a couple of spotlights if you’re going to make video part of your public image Identify your keywords: Identify your keywords Reworking keywords is the best place to start when working with your existing videos . Tools to use when coming up with keywords: http:// Did you use a highly searched keyword in the title and description ? If not, add it to the beginning of your video’s title, your description and your tags. It’s OK to change your video title information at any time if the video has not been “pulling its weight.” Once you’re logged into YouTube, simply click the “Edit” button above your video and you can change, tweak and improve your video information in seconds ! Do this properly, and your video will start to get ranked at the top of YouTube and Google for your keyword. And this will obviously result in more targeted views! Call to action: Call to action If your video does not tell people what to do or where to go after the video ends, your viewers are simply going to move on and forget about you completely. You need to tell people precisely what to do next and exactly how to do it . Here are three ways you can add a call to action to each of your existing videos to convert each view into highly targeted traffic . Use the Call-to-Action Overlay : This powerful, fully customized banner ad allows you to direct viewers straight to your site by clicking on the button right inside your video. It takes a few minutes to set this up, but it’s totally worth the extra effort ! To add YouTube’s call-to-action overlay to all of your videos. Put your domain in the description : Don’t forget to add your domain name (with the “http://”) at the beginning of your description. It is simply another place people can click to go directly to your website. To add your URL, simply click the “Edit Video” button at the top of your video’s page once you’re logged into your account . ·   Add Annotations: Annotations can be extremely beneficial if used properly. They take about 30 seconds to create, and can do wonders for your videos. You can’t turn annotations into clickable links that direct visitors to your website, but you can get people to subscribe, like your video or watch the next one in your playlist . Adding annotations is fun and easy. Once you’re logged into your YouTube account, simply click the “Edit Annotations” button directly above your video. Optimize/customize: Optimize/customize Add your transcript Add back links Video thumbnail Promote the video

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