ICOM R 224 Shambavi

Information about ICOM R 224 Shambavi

Published on March 10, 2014

Author: TIIKMConferences

Source: authorstream.com

Content

PowerPoint Presentation: Hosted by: Conference partners: STIMULI INFLUENCING CONSUMERS WHILE PURCHASING FRUITS AND VEGETABLES IN THE UAE: A RETAILER REFLECTION IN INDIA BY 2020 Mrs Shambavi Rajagopal & Dr. Ipshita Bansal STIMULI INFLUENCING CONSUMERS WHILE PURCHASING FRUITS AND VEGETABLES IN THE UAE: A RETAILER REFLECTION IN INDIA BY 2020 : STIMULI INFLUENCING CONSUMERS WHILE PURCHASING FRUITS AND VEGETABLES IN THE UAE: A RETAILER REFLECTION IN INDIA BY 2020 Mrs Shambavi Rajagopal and Dr. Ipshita Bansal Import Export Figures of Fruits and Vegetables in The UAE :  Import Export Figures of Fruits and Vegetables in The UAE U.A.E. : Historic and Forecasted Per Capita Consumer Expenditure on Food (in million USD) 1995 2000 2005 2010 2015 2020 Fruit 87.9 85.0 134.8 166.0 186.2 211.2 Vegetables 114.3 103.1 162.8 202.1 224.4 252.4 (Source Euromonitor 2010) Objectives of the Study: Objectives of the Study To evaluate the stimuli influencing the purchasers of fruits and vegetables in The United Arab Emirates (UAE) based on the model created and recommend strategies to Indian retailers for 2020 from trends observed in the UAE markets. Stimuli Influencing Purchase of Fruits and vegetables :  Stimuli Influencing Purchase of Fruits and vegetables Research Design: Research Design A personal questionnaire Five point Likert scale Constraint: Person should be an involved shopper of fruits & vegetables. ( Main shopper or 2-3 times a week) Factor Analysis of Attributes T-tests and ANOVA test with independent variables Demographic Profile: Demographic Profile Gender Educational Background Demographic Profile: Demographic Profile Age Monthly Income Demographic Profile: Demographic Profile Nationality Number of years lived in the UAE Demographic Profile: Demographic Profile First or Second generation in the Gulf Work Status Demographic Profile: Demographic Profile Purchase Involvement Number of People in the Household Demographic Profile: Demographic Profile Purchase Behaviour Average Expense Per Visit Factors For General Purchase Behaviour considered as Stimuli for purchase : Factors For General Purchase Behaviour considered as Stimuli for purchase Statements Factors Factor names given Colour Factor 1       Quality and Sensory Stimuli (QSS) Touching the fruits & vegetables Choose the quantity on my own Smell Quality of fruits & vegetables       Attractive packaging leads me to impulse purchase Factor 2 Pack and Packaging (P&P) I prefer to buy packaged fruits Recipes mentioned on package Branded Pre-packaged fruits & vegetables       Factors considered as stimuli from retailer attributes: Factors considered as stimuli from retailer attributes Statements Factors Factor names given Variety of products Factor 1 Shopping experience Customer service for packing Clean environment Good display Easy access to packing material Reasonable prices Good quality products on open shelf Courteous friendly employees       Convenient timing of the store Factor 2 Convenience Factors Convenient parking Convenient location Open on Friday mornings Fast checkout counters       Summary of Factor Analysis: Summary of Factor Analysis Recommendations to Retailers: Recommendations to Retailers Always provide quality products Take care to satisfy the sensory stimuli Educate the consumer on the increased wastage due to repeated handling P rovide pre-packaged fruits and vegetables in varying quantities Consumer friendly instructions like ‘Use Best before’, ‘Wash and Use’. Recommendations to Retailers(contd.): Recommendations to Retailers(contd.) Provide loyalty cards and discounts Trolley management P rovide parking facility near the retailer store Provide dry and clean environment electronic ordering system Drive in areas Crèche facilities / Play areas- fee based E stablish a feedback system Conclusion: Conclusion The large players in fruit and vegetable industry with the collaboration of the industry , academia and the government should conduct periodic seminars ,workshops and panel discussions . The feedback obtained should be translated into actionable decisions to improve the industry and the market. THANK YOU FOR YOUR ATTENTION: THANK YOU FOR YOUR ATTENTION

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