Jenny Schweigert - Cultivating Conversations: Approaches to Consumer Engagement

Information about Jenny Schweigert - Cultivating Conversations: Approaches to Consumer...

Published on June 13, 2016

Author: trufflemedia

Source: slideshare.net

Content

1. Cultivating Conversations: Approaches to Consumer Engagement

2. STUPID FARMERS

3. A)The boy’s father B)Lack of education in school C)Lack of farmers & ranchers sharing their stories D)All of the above

4. Cultivating Conversations with Consumers

5. Cultivating passionate conversations which bring an understanding of food, fuel and fiber + = Farmers, ranchers, agribusiness professionals, dietitians, chefs, food industry, and ag cheerleaders Empowerment

6. What is the AgChat Foundation?  Empowering farmers, ranchers, agriculturalists and those with an interest with the tools necessary to tell the story of agriculture  Grassroots effort initiated by farmers and ranchers in 2010  99% volunteer driven primarily by farmers and ranchers

7. How can the AgChat Foundation assist? Training • Global and regional conferences – • 2016 Cultivate & Connect conference | Dec. 8-9, 2016 • Regional conferences • Collegiate Congress • Online resources such as our blog and website which provide guidance on social media how-to’s, strategical approaches, photography, hash tag reference guides and more

8. Networking • Conferences • Weekly #AgChat conversations • Monthly #FoodChat conversations • #AgChat and #AgVocate Facebook groups

9. Opportunity Ask the Farmers logo

10. Advocating for agriculture Fits into your lifestyle • Social media • One-on-one communication • Legislative level Our philosophy…

11. Regardless of method • Bring positivity to the conversation • Focus on a target audience within the moveable middle • Take the high road when possible – the further you dig into the manure pile, the more you will find

12. The AgChat community is changing the way our food, fuel and fiber is viewed.

#agchat presentations

Aste1710 syllabus for Fall 2017
28. 08. 2017
0 views

Aste1710 syllabus for Fall 2017

Tech Tools for Farm Business
12. 03. 2014
0 views

Tech Tools for Farm Business

Related presentations


Other presentations created by trufflemedia

2009 Iowa Pork Congress Seminars
05. 02. 2009
0 views

2009 Iowa Pork Congress Seminars

2009 Pig Ski Agenda
18. 02. 2009
0 views

2009 Pig Ski Agenda

Law
Law
Dean Black - Beef Trade Missions
17. 04. 2015
0 views

Dean Black - Beef Trade Missions