Kristen Coady - Stepping Up: Finding Solutions to Pressing Issues

Information about Kristen Coady - Stepping Up: Finding Solutions to Pressing Issues

Published on June 13, 2016

Author: trufflemedia

Source: slideshare.net

Content

1. Undercover Video on Cactus Acres Kristen Coady Senior Director, Corporate Communications 1

2. It was a Saturday, June 6, 2015 2

3. The industry had been through this before 3

4. Time for a new approach 4

5. Collaboration 5

6. Our formula: own the story • Address the abuse/restate position – It happened – We do not/will not tolerate • Talk about fix – We took action – We plan to implement changes/prevent • Admonish the extremist group’s tactics • Reiterate programs/work already being done 6

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9. 9 DFA shows how it’s done with abuse videos June 12, 2015 DFA taking on MFA Yes, Mercy for Animals (MFA) may have finally met its match. A 2,500- cow Fort Morgan, Colo., Dairy Farmers of America (DFA) patron was the latest example in the long string of publicity-seeking “abuse” videos aimed against dairy farms. But, seemingly immediately, DFA fought back. They must have had a plan ahead of time, and so far it is working brilliantly.

10. Social media 10

11. Social media 11

12. We still have work to do in our fight against the activists and, in the area of continuous improvement in the industry 12

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