LAUCHING OF A PRODUCT... MARKETING MNGMT

Information about LAUCHING OF A PRODUCT... MARKETING MNGMT

Published on April 15, 2009

Author: jas777

Source: authorstream.com

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RETURNS ENERGY WITH EVERY SIP…. : RETURNS ENERGY WITH EVERY SIP…. SPLASH IS A PROBIOTIC MILK DIETARY SUPPLEMENTS CONTAINING POTENTIAL BACTERIA INCREASE AND STRENGHTEN THE IMMUNE SYSTEM PROTECTS THE BODY FROM HARMFUL DISEASES IT IS ALSO AN ENERGY DRINK SPLASH FEATURES : FEATURES IT COMES IN VARIOUS FLAVOURS MAIN AIM-ACHIEVE CONSUMER SATISFACTION ATTRACT CUSTOMERS BY PROVIDING THEM WITH NUMBER OF TASTES AND FLAVOURS TARGET MARKET : TARGET MARKET TARGET-CHILDREN AGED BETWEEN 6 & 16. PEOPLE WHO ARE WORKING ABOVE 45 YEARS. PROBOTIC MILK HAS PROVED BENEFICIARY FOR BOTH THE SECTION MARKET DEMOGRAPHICS : MARKET DEMOGRAPHICS GEOGRAPHICS DEMOGRAPHICS BEHAVIOURAL FACTORS Slide 5: STRENGTHS: CREATIVE & INNOVATIVE PRODUCT DESIGN SATISFACTION OF TARGET MARKET WEAKNESSES: TO DEVELOP BRAND AWARENESS LACK OF PRODUCT AWARENESS SWOT ANALYSIS Slide 6: OPPORTUNITIES PARTICIPATION WITHIN GROWING INDUSTRY DECREASES COST –ECONOMIES OF SCALE THREATS: COMPETITION FROM FUTURE MRKT. ENTRANTS Slide 7: LIKE SPLASH MANY COMPANIES MAKE SIMILAR PRODUCTS CURRENT & FUTURE COMPETITION-NESTLE, PARAS AND MOTHER DAIRY STRATEGY:LOW PRICES & CONSUMER SATISFACTION COMPETITION Slide 8: PACKAGING LABELLING DISTRIBUTION PRODUCT OFFERING MARKETING STRATEGY : MARKETING STRATEGY CREATE CONSUMER AWARENESS ADVERTISEMENTS-MAGAZINES, NEWSPAPES & T.V ADVANTAGES OF PROBIOTIC MILK: PREVENTS INFECTION PREVENTION OF CANCER LOWERING BLOOD PRESSURE OBJECTIVES : OBJECTIVES MARKETING OBJECTIVES: ACHIEVE CONSUMER SATISFACTION ATTRACT CONSUMERS BY LOW PRICES FINANCIAL OBJECTIVES MAINTAIN R&D BUDGET INCREASE PROFIT MARGIN POSITIONING & SALES : POSITIONING & SALES GOAL-LOCATE THE BRAND IN MIND OF THE CONSUMERS LOW SALES INITIALLY BECAUSE TARGET MRKT. IS CHILDREN SALES WILL INCREASE WHEN ADVERTISEMENT COST WILL INCREASE Slide 12: THANK YOU

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