Lead Generation Tips for Software Markers

Information about Lead Generation Tips for Software Markers

Published on December 23, 2009

Author: lizanelson

Source: authorstream.com


Lead Generation Tips for Software Marketers : Lead Generation Tips for Software Marketers Prepared by: Shirley Brandon Lead Generation: Simplified : Lead Generation: Simplified Purpose of lead generation is to obtain information about qualified prospects. More Lead = More Customers B2B software marketers capture leads for software application or for promoting services. Aim is to expand business, reach new markets, & increase sales Who are qualified prospects: : Who are qualified prospects: B2B marketers target potential prospects include: CEOs, CIOs Decision Makers, Executives Influencers Technical Administrators Managers, Developers Purchase Managers and more... Online & Offline Lead marketing : Online & Offline Lead marketing Multi-Channel Marketing : One-to-one Marketing Email Promotion, e-newsletters Telephone & Fax Direct marketing – mailers, postcards Website – Organic leads Paid search Affiliate Marketing Email Marketing – How to? : Email Marketing – How to? How to build house email list: Gather opt-in email address from: Website sign-up Newsletter subscription Email promotion Customer Service Trade shows Prospect Information: : Prospect Information: Build home grown decision makers list: Details include: NameCompany Name Business Title Address, ZipCity State, Income, Industry Phone #, Email AddressFax number Web URL Purchase History Dates Of Purchases SIC Code, etc Email Marketing - Strategies : Email Marketing - Strategies 9-Step Lead Generation process : Set lead generation objectives Segment customer/prospect base Find the best customer/prospect – profiling Find the unique service proposition Finalize the most compelling of service/price proposition Decide incentive approach Find the best time to reach users Craft powerful email subject lines, content & design Test email promotion in various email clients Email Marketing - : Email Marketing - How to build house email list: Gather opt-in email address from: Website sign-up Newsletter subscription Email promotion Customer Service Trade shows Marketing - Cycle : Marketing - Cycle Online Lead Generation - Blueprint : Online Lead Generation - Blueprint Analyse your B2B sales lead programs: How to generate leads - Find the apt channel How to nurture prospects - Follow up process Identifying qualified leads - Sort and flag Track results - Progressive follow-up Email Impact – Targeted Promotions : Email Impact – Targeted Promotions How to impact customer: AIM Right Audience - Target to the right audience Impact - Attractive content, Design Message - Relevant message to the prospect Response - Track email response Oracle leads for Enterprise segments : Oracle leads for Enterprise segments Oracle user list can help you: Generate more leads through: Effective marketing channels Affordable pricing plans More qualified sales leads Get more leads into the pipeline right away Best marketing strategies and tactics Increase the conversion of leads to sales Push loyalty purchase : Push loyalty purchase Loyalty schemes: Frequent purchase markets Core product(s) Offer better value than discounts Combo offers - About :Oracle User List : (C) Oracle User List - Shirley Brandon About :Oracle User List We provide verified permission contact information of users in Oracle E-Business suite. Our business email list enables organizations to send personalized communication and create profitable relationships. Our targeted lists are segmented by niche markets: database, middleware, application users and cover all Industry verticals. Meet: Shirley Brandon : Meet: Shirley Brandon With more than 8 years in online marketing and sales experience, I specialize in lead generation helping companies get more high-quality B2B sales leads. Prepared for Oracle User List : Prepared for Oracle User List Reach us at : http://oracleuserlist.blogspot.com/ Revised: 01-Dec-2009

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