Leah McGrath, RD, LDN - Cultivating Conversations: Approaches to Consumer Engagement

Information about Leah McGrath, RD, LDN - Cultivating Conversations: Approaches to...

Published on June 13, 2016

Author: trufflemedia

Source: slideshare.net

Content

1. Supermarket Dietitian How I/we educate and inform customers and fellow dietitians about farming and agriculture • Visit farmers, listen and learn • Connect with Ag scientists, farmers, Cooperative Extension, Groups like USFRA, Common Ground Now, Ask the Farmers, AgChat Foundation • In-store messages (radio) and weekly radio show WWNC 570am via iheartradio • In-store events: Taste of Local • In-store signage • Local and regional partnerships/relationships • Informing corporate staff and customer service • Traditional media: TV, newspaper articles • Blogs • Social Media: Twitter, Facebook, Twitter chats (#Agvocate)

2. Using Radio to Educate & Dispel Myths

3. [email protected] …Shelton Family Farm is a conventional farm and I ask William, what would happen if he didn't use pesticides and he quickly and matter-of- factly responds, "I'd be out of business." He expands on this by saying that he doesn't "... spray or treat his plants more than necessary...I'm very conservative... but the reality is plants, like people, are subject to diseases and treating them with pesticides and fungicides and mold inhibitors helps protect them...otherwise the crops would suffer and I'd be out of business because I wouldn't have anything to sell. " William continues, "I'm pro-organic but many people don't realize that organic farmers use pesticides and treat their plants to protect them...I use copper to treat my tomato plants - just like organic farmers...it's not like Rachel Carson's "Silent Spring" here" (a reference to a text about the detrimental environmental effects of chemical pesticides). Indeed, his fields are alive with birds and insects. As we walk past rows of corn and tomatoes butterflies swoop past us and I spot bees, dragon flies and Japanese beetles. "I eat the fruit and vegetables I plant...I turn my sons loose in these fields and they eat the strawberries right from the plants and I'm not concerned."

4. DYK that many farmers, not just @usdaorganics farmers, use #organic farming methods? #agvocate #factsnotfear

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