Lecture Economics UNITO University Torino Federico Capello v.1.0_27oct2017

Information about Lecture Economics UNITO University Torino Federico Capello v.1.0_27oct2017

Published on October 27, 2017

Author: federicocapello

Source: slideshare.net

Content

1. Business Economics & Tech Start-ups: Overview and Career Opportunities 27/10/2017 27/10/17 Federico Capello - See Your Box - Mail: [email protected] - Twitter: fcT0 1 UNITO – Course of Business Economics Prof. Maurizio Cisi Speaker: Federico Capello COO & Co-founder SEE YOUR BOX @fcT0 @seeyourbox

2. 27/10/17 Federico Capello - See Your Box - Mail: [email protected] - Twitter: fcT0 2 • WHY INNOVATE? • Automotive sector and Innovation • Innocation and Market Capitalization • How Tech Giants Innovate • WHAT IS INNOVATION? E.g. @SEEYOURBOX AND INTERNET OF THINGS • #IoT opportunity • #IoT in Logistics • #IoT vs existing Technologies • @SeeYourBox Solution • ECONOMICS DEGREE AND TECH START-UPS • Team @SeeYourBox • About Me • Business Economics Skills • Extra: useful tools

3. Tomorrow201720031908 27/10/17 Federico Capello - See Your Box - Mail: [email protected] - Twitter: fcT0 3 PRODUCT INNOVATION AND NEW BUSINESS MODELS Ford model T Fiat Panda second generation Production from 1908 to 1927 (19 years) Production from 2003 to 2012 (9 years) ?

4. # Company Market Value 1 Exxon Mobil $362,5 B 2 General Electric $348,4 B 3 Microsoft $279 B 4 Citigroup $230,9 B 5 BP $225,9 B 6 Royal Dutch Shell $203.5 B 7 Procter & Gamble $197.1 B 8 HSBC Group $193.3 B 9 Pfizer $192 B 10 Wal-Mart Stores $188.9 B 11 Saudi Basic Inds $184.7 B 12 Gazprom $184.4 B 13 Bank of America $184.2 B 14 Toyota Motor $175.5 B 15 AIG $172.2 B 16 Petro China $172.2 B 17 Johnson & Johnson $171.5 B 18 Total $154.7 B 19 Altria Group $149.6 B 20 GlaxoSmitthKline $147.4 B 27/10/17 Federico Capello - See Your Box - Mail: [email protected] - Twitter: fcT0 4 TOP 20 MARKET CAP: TECH TREND 2006 2017 # Company Market Value *1 Apple $752.0 B *2 Alphabet (Google) $579.5 B *3 Microsoft $507.5 B *4 Amazon.com $427.0 B 5 Berkshire Hathaway $409.9 B *6 Facebook $407.3 B 7 Exxon Mobil $343.2 B 8 Johnson & Johnson $338.6 B 9 JPMorgan Chase $306.6 B *10 Tencent Holdings $277.1 B 11 Wells Fargo $274.4 B *12 Alibaba $264.9 B 13 General Electric $261.2 B *14 Samsung Electronics $254.3 B 15 AT&T $249.3 B 16 Bank of America $231.9 B 17 ICBC $229.8 B 18 Nestle $229.5 B 19 Royal Dutch Shell $228.8 B 20 Procter & Gamble $228.1 B n. 13 new entries http://www.forbes.com/lists/2006/18/MktVal_1.html http://www.forbes.com/global2000/ n.7 from TECH SECTOR

5. 27/10/17 Federico Capello - See Your Box - Mail: [email protected] - Twitter: fcT0 5 GROWTH STRATEGY IN TECH: ACQUISITIONS http://techcrunch.com/2014/02/25/the-age-of-acquisitions/ 5

6. 27/10/17 Federico Capello - See Your Box - Mail: [email protected] - Twitter: fcT0 6 • WHY INNOVATE? • Automotive sector and Innovation • Innocation and Market Capitalization • How Tech Giants Innovate • WHAT IS INNOVATION? E.g. @SEEYOURBOX AND INTERNET OF THINGS • #IoT opportunity • #IoT in Logistics • #IoT vs existing Technologies • @SeeYourBox Solution • ECONOMICS DEGREE AND TECH START-UPS • Team @SeeYourBox • About Me • Business Economics Skills • Extra: useful tools

7. 27/10/17 Federico Capello - See Your Box - Mail: [email protected] - Twitter: fcT0 7 @SEEYOURBOX: #IOT OPPORTUNITY

8. 27/10/17 Federico Capello - See Your Box - Mail: [email protected] - Twitter: fcT0 8 @SEEYOURBOX: #IOT IN LOGISTICS

9. 27/10/17 Federico Capello - See Your Box - Mail: [email protected] - Twitter: fcT0 9 @SEEYOURBOX: #IOT vs EXHISTING TECHNOLOGIES

10. 27/10/17 Federico Capello - See Your Box - Mail: [email protected] - Twitter: fcT0 10 @SEEYOURBOX SOLUTION

11. 27/10/17 Federico Capello - See Your Box - Mail: [email protected] - Twitter: fcT0 11 • WHY INNOVATE? • Automotive sector and Innovation • Innocation and Market Capitalization • How Tech Giants Innovate • WHAT IS INNOVATION? E.g. @SEEYOURBOX AND INTERNET OF THINGS • #IoT opportunity • #IoT in Logistics • #IoT vs existing Technologies • @SeeYourBox Solution • ECONOMICS DEGREE AND TECH START-UPS • Team @SeeYourBox • About Me • Business Economics Skills • Extra: useful tools

12. 27/10/17 Federico Capello - See Your Box - Mail: [email protected] - Twitter: fcT0 12 TEAM @SEEYOURBOX

13. 27/10/17 Federico Capello - See Your Box - Mail: [email protected] - Twitter: fcT0 13 Bachelor Degree Economics 2008 Erasmus Pantheon-Assas Paris II 2009 Business Admin. Dissertation CSR 2012 Entrepreneurship Programme Bath University Jul 2013 Talenti per l’Impresa Fondazione CRT 2013 Sustainability Report GRI 2012 Technology projects – Home automation - Security 2013 Start Up Weekend IOT Start Up Navigation & Monitoring Sector 2014 IOT Start up 2014- now 13 ABOUT ME FEDERICO CAPELLO

14. 27/10/17 Federico Capello - See Your Box - Mail: [email protected] - Twitter: fcT0 15 Academic Courses I and II year A LEGAL B ADMIN/ACCOUNTI NG C ANALYSIS D MKT STRATEGY E PROJECT MANAGEMENT F FINANCE G MARKETING • Legal framework notion • Organization legal form definition – Drafting statute • Dealing with company solicitor • Taxation management • Bookkeeping • Annual reporting – dealing with professional accountant • Choosing between debt financing vs. capital injection • Company management for functions and HR • Cost analysis (fixed vs. variable) • Asser depreciation definition • Benchmarking financial products • Survey • Pricing Product/Service • Market analysis • Exchanging Rate forecast and hedging • Operation • Staff management • Procurement • Internal reporting • Treasury (budget and capital needs) • Pricing (with MKT Strategy) • Key performance indicators: Capital – Economics - Cash • Financial Planning and budgeting • Market analysis • Targeting • Communication A A B C C D E A B F D G F B 15 BUSINESS ECONOMICS SKILLS AND START-UP StartUp Functions Graduate’s Skills

15. CLOUD STORAGE – FILE SHARING AND FREE OFFICE TOOLS FOR REMOTE WORKING PRESENTATIONS START UP NEWS 6 SOCIAL NETWORKSTART UP EVENTS CROWDDFOUNDING PLATFORMS PROJECT MANAGEMENT FREE LEARNING AND TUTORIALS PROFESSIONAL SOCIAL NETWORK AND NEWS FREE SUITE OFFICE VIDEO/GROUP CONFERECE PRODUCTIVITY ONLINE SURVEY 27/10/17 Federico Capello - See Your Box - Mail: [email protected] - Twitter: fcT0 16 EXTRA: USEFUL TOOLS

16. 27/10/17 Federico Capello - See Your Box - Mail: [email protected] - Twitter: fcT0 17 Federico Capello COO & Co-founder SEE YOUR BOX @fcT0 @seeyourbox

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