Lecture on Mobile and App Economies

Information about Lecture on Mobile and App Economies

Published on November 17, 2015

Author: krochmal

Source: slideshare.net

Content

1. Mobile and App Economies and Innovation Mobile and App Economies and Innovation Learning Module No. 12

2. Mobile and App Economies and Innovation Outline 4G Mobile Network 5G Network Mobile Economy Apps App Stores Development Costs M2M  App Economies  Theories  Services  App Development

3. Mobile and App Economies and Innovation Global Transition to 4G Mobile Networks 4G LTE Map

4. Mobile and App Economies and Innovation 5 Years to 5G 5G is moving beyond the hype

5. Mobile and App Economies and Innovation Benefits of 5G

6. Mobile and App Economies and Innovation Benefits of 5G Intel: From Device to Data Center

7. Mobile and App Economies and Innovation TheThe MobileMobile EconomyEconomy IsIs GrowingGrowing Click to See original Chart via Yankee Group

8. Mobile and App Economies and Innovation Mobile Economy Expected To Expand Job Opportunities In Tech, Creative Click to View Graphic Via Robert Half (Staffing Agency)

9. Mobile and App Economies and Innovation Top App Categories

10. Mobile and App Economies and Innovation Top App Categories

11. Mobile and App Economies and Innovation Top Apps are: Highly rated, with at least four stars; Often rated, with at least 10,000 app store ratings; Games, social apps, or productivity tools (although the category distribution is broad); Updated at least once a month; Downloaded at least five million times; and, Published by a North American company Dissecting the App Store Top Charts: The Anatomy of a Top App

12. Mobile and App Economies and Innovation Apple Store Download History

13. Mobile and App Economies and Innovation

14. Mobile and App Economies and Innovation App Development Click to see:How Long Does it Take to Build a Mobile App?

15. Mobile and App Economies and Innovation Machine-to-Machine #IoT Computing is moving from human-to-human to machine-to-machine. Chart: http://iot-360.eu/2014/about/ The Internet of Things extends Internet connectivity beyond traditional devices like desktop and laptop computers, smartphones and tablets to a diverse devices and everyday things that use embedded technology to communicate and interact.

16. Mobile and App Economies and Innovation Theory Joseph Schumpeter -- Creative Distruction Industrial mutation that incessently revolutionizes the economic structure from within, destroying the old one. Example: Netflix effect on video tape and disc rental industry. Blockbuster is a victim of Schumpeter's gale.

17. Mobile and App Economies and Innovation Theory David Teece -- Complementary Assets Example: RC Cola was the first to commercialize diet cola and cola in a can. Coke and Pepsi imitated RC and dominated the market because of their complementary assets.

18. Mobile and App Economies and Innovation Theory Henry Chesbrough -- Open Innovation Companies want to control innovation, generating ideas, as well as production, marketing, distribution, servicing, financing and supporting. In open innovation, companies can and should use external ideas as well as internal ideas. Examples: Clorox Connects and Lego Cuusoo.

19. Mobile and App Economies and Innovation Theory Everett Rogers -- Diffusion of Innovation Innovation is social, not an economic process.

20. Mobile and App Economies and Innovation Concept Zero-rating (toll-free data or sponsored data) Mobile network operators (MNO), mobile virtual network operators (MVNO), and Internet Service Providers (ISP) don't charge customers for data used by specific applications or internet services through their network, in limited or metered data plans. It allows customers to use provider-selected content sources or data services like an app store, without worrying about bill shocks. Some see it as a threat to the open Internet. Wikimedia Foundation and Facebook have zero-rating programs.

21. Mobile and App Economies and Innovation Concept App Store Optimization Making apps findeable in the app stores.

22. Mobile and App Economies and Innovation How to Come Up With App Ideas Think about things that are problems for you, then think about simple solutions Triggers: I hate this . . . This sucks . . . I wish . . . Try it yourself, search for those words on Twitter . . . Consider improvements on current apps. What could be done better? How to Come Up With KILLER App Ideas

23. Mobile and App Economies and Innovation Prof. Mo Krochmal Email: [email protected] Office hours: Contact to schedule

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