LEGGAGE_ Launch Strategy V3

Information about LEGGAGE_ Launch Strategy V3

Published on July 16, 2014

Author: leggage

Source: authorstream.com

Content

Introduction to LEGGAGE™ : Introduction to LEGGAGE™ What is LEGGAGE™: What is LEGGAGE™ LEGGAGE is a revolutionary laptop case with massage exterior surface LEGGAGE is primarily designed for long distance business travelers The massage surface allows up to 9 different massaging and foot rest positions LEGGAGE is made of durable and light weight polycarbonate shell, polyester and neoprene pockets A video of LEGGAGE™ in use can be found in LEGGAGE F acebook page which can be accessed by clicking F acebook icon on website LEGGAGE™ Vision: LEGGAGE™ Vision Our vision is to think “outside the box” and create innovative yet simple solutions that make a difference in everyday life Everyone knows how uncomfortable long distance travel can be and it is this problem that inspired us to find a solution LEGGAGE™ has been in development phase for more than 2 years and we are now ready to launch this product During these 2 years about 12 iterations were tested and fine tuned before the current LEGGAGE™ design was finalized Following are four key features of LEGGAGE™ 1. Massaging Surface 2. Stylish and Sleek Design 3. Comfort 4. Protection Each of these features are described in detail in the next few slides : Following are four key features of LEGGAGE™ 1. Massaging Surface 2. Stylish and Sleek Design 3. Comfort 4. Protection Each of these features are described in detail in the next few slides Key Features Key Feature 1: Massaging Action: Key Feature 1: Massaging Action Unique ergonomic design with massaging surface to provide relaxation and improve blood circulation Ideally suited for long flights and long sitting position Allows 9 massaging positions Individuals will have fun playing with these positions during long flights Is a travel buddy during a long flight ! LEGGAGE in Use during Flight: LEGGAGE in Use d uring Flight Feature 2: Aesthetics: Feature 2: Aesthetics Eye catching, sleek and stylish laptop case Elegant surface finish Business individuals will feel proud to carry into boardroom meetings Aesthetically modern and sleek looking Analogy: IPAD; Excellent functionality with looks Feature 3: Comfort: Feature 3: Comfort Comfort: Pass through zipper pocket design to slide over carryon luggage Makes it very convenient to carry on top of rolling luggage Do not have to hold laptop case and carryon handle separately LEGGAGE has total of 10 pockets to carry essentials (including one see-through pocket for Passport and two dedicated pockets for Pens) LEGGAGE has 4 zippers to segregate different sections Feature 4: Protection: Feature 4: Protection Waterproof shell is made of durable and light weight polycarbonate Total weight of only 3.1 pounds (1.4 kg) Provides added protection to impact damage Technical Specifications: Technical Specifications Dimensions Length: 16.0 inches (41.0 cm) Width: 12.0 inches (30.0 cm) Depth: 5.3 inches (13.5 cm) Weight: 3.1 pounds (1.3 kg) Carries up to 15.6 inch laptop Materials Polycarbonate Polyester Neoprene Leather Next Generation LEGGAGE™: Next Generation LEGGAGE™ Multiple color options with different trims and shades Option to add battery operated heating p ad with cushion for added comfort during long distance travel Option to add battery powered massager for additional massaging action Alternate designs to allow more massaging and leg elevation positions

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