Published on March 8, 2012
M-Commerce: M-Commerce Presented By, L Naveen (08291A0552) M Ramesh (08291A0577) M-Commerce Definition: M-Commerce Definition "Mobile Commerce is the use of information technologies and communication technologies for the purpose of mobile integration of different value chains an business processes, and for the purpose of management of business relationships.” - Webagency, 2001 M-Commerce Framework: M-Commerce Framework M-Commerce Framework Cont..: M-Commerce Framework Cont.. This framework has four levels: m-commerce applications, user infrastructure, middleware and network infrastructure which simplifies the design and development. By following this framework a single entity is not forced to do everything to build m-commerce systems, rather they can build on the functionalities provided by others. The framework also provides a developer and provider plane to address the different needs and roles of application developers, content providers and service providers. M-Commerce Life Cycle: M-Commerce Life Cycle Life Cycle Cont..: Life Cycle Cont.. Content provider can build its service using applications from multiple application developers and also can aggregate content from other content providers and can supply the aggregated content to a network operator or service provider. Service providers can also act as content aggregators, but are unlikely to act as either an application or content provider due to their focus on the network and service aspects of m-commerce. Wireless carriers can play a very active and important role in the mobile commerce applications and services due to the fact that mobile user is going through their network to perform all mobile commerce transactions. Mobile user is likely to prefer a common bill for voice, data and mobile commerce services. M-Commerce Emerging Applications: M-Commerce Emerging Applications Mobile Financial Applications (MFA) Mobile Advertising (MA) Mobile Inventory Management (MIM) Product Location and Search (PLS) MFA (Mobile Financial Applications): MFA (Mobile Financial Applications) Mobile financial applications are likely to be one of the most important components of m-commerce. They could involve a variety of applications such as mobile banking and brokerage service, mobile money transfer, and mobile payments. MA (Mobile Advertising): MA (Mobile Advertising) Mobile advertising is also a very important class of mobile commerce applications. Using demographic information collected by wireless service providers and information on the current location of mobile users, much targeted advertising can be done. MIM (Mobile Inventory Management): MIM (Mobile Inventory Management) This class of application involves location tracking of goods, services and even people. The tracking of goods may help service providers in determining the time of delivery to customer, thus improving customer service and obtaining a competitive edge over other business. PLS (Product Location & Search): PLS (Product Location & Search) This class of application includes locating an item in a particular area or location. This is concerned with finding an item with certain specifications and whether it is available in a specified area or not. Wireless infrastructure requirements for mobile commerce: Wireless infrastructure requirements for mobile commerce Network Requirements Specific Attributes Multicast Support support for multicast in infrastructure wireless networks. Network Dependability Impact and frequency of component failure Quality of Service Bandwidth requirements, delays Roaming Across multiple networks Handoff over multiple wireless networks. M-Commerce Applications: M-Commerce Applications Mobile Ticketing. Content Purchase and Delivery. Location based services. Information services. Mobile Banking. Advantages and Disadvantages: Advantages and Disadvantages Providing wider reach. Reducing time and order. Small screens of most devices still limit types of file and data transfer (i.e. streaming videos, etc.) Standards guiding applications and technology development and connection's) WAP and SMS limited to small number of characters and text. Use of graphics limited Conclusion : Conclusion As m-commerce applications and wireless devices are evolving rapidly, one will take forward the other one towards empowering innovation, versatility and power in them. PowerPoint Presentation: Thank You Any Queries ? ?