Marketing & Media Relations_To Be Free or Not To Be Free

Information about Marketing & Media Relations_To Be Free or Not To Be Free

Published on July 16, 2014

Author: csimkovich

Source: authorstream.com

Content

Who We Heard From: Who We Heard From Doers and Makers 803 General Phone Survey 4,441 public input respondents on website and in person 150 community members at city council district meetings Dozens of participants in community input meetings 220 + vision post-it notes 227 Creative Community Survey Booths at fairs and festivals Listening sessions 8 Stakeholder interviews for Situation Analysis 70+ Stakeholder Leadership Group members Briefings to cultural leaderships When you think of arts, culture, and creativity in Denver, what are the first three adjectives that come to mind?: When you think of arts, culture, and creativity in Denver, what are the first three adjectives that come to mind? Is Denver a…?: Is Denver a…? Arts, culture and creativity in Denver…: Arts, culture and creativity in Denver… Desire For Participation: Desire For Participation Participation in the Past 12 Months: Race/Ethnicity: Participation in the Past 12 Months: Race/Ethnicity PowerPoint Presentation: Participation in the Past 12 Months: Age Barriers to Participation: Ethnicity: Barriers to Participation: Ethnicity PowerPoint Presentation: Barriers for Participation: Age PowerPoint Presentation: Information Access: Race/Ethnicity PowerPoint Presentation: Information Access: Age Summary: Summary People of all ages and groups appreciate the value of the arts, culture and creativity. Arts and culture has a positive connotation People want more arts, culture and creativity in their life Barriers differ by age and race/ethnicity Sources of information differ by age and race/ethnicity Implications: Implications Access does not necessarily equate to “free” What does “access” mean to your target/desired audience? What are barriers to increased access? Hours of operation Not family friendly Awareness Poor marketing or communication Bilingual Location

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