Marketing & Media Relations_Trails AND Tails, The Corpse Flower Phenom

Information about Marketing & Media Relations_Trails AND Tails, The Corpse Flower Phenom

Published on July 18, 2014

Author: csimkovich

Source: authorstream.com

Content

Trails And Tails! Creating A Botanic Garden Environment Where Man’s Best Friend Is Always Welcome!: Trails And Tails! Creating A Botanic Garden Environment Where Man’s Best Friend Is Always Welcome! PowerPoint Presentation: Friend Raising Trails ‘N’ Tails Event Raising Awareness “ We’re Puttin’ On The Dog” Cocktail Party In T he Meadow Event Welcoming A Well-Behaved Dog Tips For M anaging D ogs I n A B otanic Garden Setting Friend Raising Event Trails ‘N’ Tails : Friend Raising Event Trails ‘N’ Tails Dog “Pawcasso” Art & Artist Sculpture Exhibit: Dog “Pawcasso” Art & Artist Sculpture Exhibit PowerPoint Presentation: “Meet Francis” The 2013 Face Of The Garden Drawing The Winning Ticket: Drawing The W inning T icket Another Successful Trails ‘N’ Tails Event: Another Successful Trails ‘N’ Tails Event Raising Awareness Event “We’re Puttin’ On The Dog”: Raising Awareness Event “We’re Puttin’ On The Dog” PowerPoint Presentation: Creative And Subtle, Yet Effective Messaging “What a creative celebratory party and such fun to be there with the greatest ice breakers, our dogs.” “What a creative celebratory party and such fun to be there with the greatest ice breakers, our dogs.” : “What a creative celebratory party and such fun to be there with the greatest ice breakers, our dogs.” “What a creative celebratory party and such fun to be there with the greatest ice breakers, our dogs.” “ What a creative celebratory party and such fun to be there with the greatest ice breakers, our dogs.” “ “What a totally unique and wonderful evening with that brilliant meadow as a backdrop.” : “ “What a totally unique and wonderful evening with that brilliant meadow as a backdrop.” “I wanted to run in the beautiful meadow, but I might have ruined my coiffure, not to mention the meadow.”: “I wanted to run in the beautiful meadow, but I might have ruined my coiffure, not to mention the meadow.” “The best ‘dog gone’ party of the year!” : “ The best ‘dog gone’ party of the year!” PowerPoint Presentation: Welcoming A Well-Behaved Dog PowerPoint Presentation: A Canine Visitor PowerPoint Presentation: Zeus PowerPoint Presentation: Membership H as I ts P rivileges PowerPoint Presentation: “A dog is one of the remaining reasons why some people can be persuaded to go for a walk .” -O.A. Battista Gateway to the W…..aay Smelly Titan Arum at Missouri Botanical Garden: Gateway to the W…..aay Smelly Titan Arum at Missouri Botanical Garden Keeping the Media Momentum Going When Your Declaration of “Rare” – Isn’t Really So “Rare” The Aroid Collection at MBG: The Aroid Collection at MBG The Missouri Botanical Garden is a major center of aroid research and has the world’s largest species diverse collection of materials regarding this family . The living collection contains about 8,000 plants. Many of the plants were gathered in areas of tropical forest that have since been cut to make room for farms or cities. In some cases, it is unknown whether the species are still found in nature, or whether the Missouri Botanical Garden’s plants are the only survivors . Timeline:: Timeline: July 10, 2008: RARE PLANT CREATES A HUGE STINK AT THE MISSOURI BOTANICAL GARDEN ‘Corpse Flower’ Titan Arum Bloom is Infrequent and Extremely Fleeting   ( ST. LOUIS): A unique Amorphophallus titanum plant lent by the University of Missouri-St. Louis (UMSL) Biology Department is about to bloom at the Missouri Botanical Garden. Commonly known as Titan Arum or the “corpse flower,” it is a large, fast-growing plant in the Aroid family…..   May 20, 2012: For Immediate Use: MEDIA ADVISORY/PHOTO OPPORTUNITY WHAT : An extremely unique Amorphophallus titanum plant is about to bloom at the Missouri Botanical Garden. Commonly known as Titan Arum or the “corpse flower,” few of these plants exist in cultivation and they bloom only rarely and under just the right conditions. June 19, 2012 For Immediate Use: MEDIA ADVISORY/PHOTO OPPORTUNITY WHAT : In a surprising turn of events, the Missouri Botanical Garden has another Amorphophallus titanum in bloom. On May 20, observers witnessed the bloom and manual pollination of another specimen from the Garden’s collection.   October 9, 2013 EXTREMELY RARE TITAN ARUM a.k.a. “CORPSE FLOWER” SET TO BLOOM AT THE MISSOURI BOTANICAL GARDEN (ST. LOUIS): A unique Amorphophallus titanum is set to bloom at the Missouri Botanical Garden. Commonly known as titan arum or the “ corpse flower ,” it is a large, fast-growing plant in the Aroid family. Important to keep offering new features to keep interest strong: Important to keep offering new features to keep interest strong 24/7 Web Cam helped to increase website visits: 24/7 Web Cam helped to increase website visits Huge Facebook tool to inform and GAIN followers that are still with us today Was about 15-18 feet from bloom Though the quality was a bit grainy people loved to be able to log in anytime – took pressure off staff to an extent Infrared Images: Infrared Images The tension builds…. The beauty shots… More Time Lapse Fun: More Time Lapse Fun More Time Lapse Fun: More Time Lapse Fun Time Lapse Camera: Time Lapse Camera Pro: Guaranteed ongoing photos – not to miss anything Con: Often Blocked by spectators and bumped out of focus Pollination Witnessed: Pollination Witnessed Naming Rights to the Titan Arum… : Naming Rights to the Titan Arum… “Audrey” “Seymour” “Tommy” “Witchy” “Big Boy” “Titus” “Big Stinky” “ Izzy ” ….and several unmentionables The winner was offered a behind the scenes tour with the VP of Horticulture Internal Communication: Internal Communication Good Afternoon Everyone!   I started to just send this out to the Garden’s frontline staff, but I am getting lots of inquiries from all departments, so I’m keeping everyone on the same page regarding our titan arum friend.   FAQ s are attached. Frontliners: if you read nothing else; please be familiar with this information. Most importantly: if people want to know when it will bloom – absolute best bet is for them to join Facebook and Twitter (see below).  Garden members receive direct e-mail tonite and when the bloom and odor begin.   Website Media Room posting: http://www.missouribotanicalgarden.org/media/news-releases.aspx News release. Media Alert will go out the day she starts unfurling.   Web site : Updated photos will be published on the Titan Arum website ( www.mobot.org/titanarum ) every other day until blooming is imminent, increasing in frequency as necessary throughout the blooming period. Social Media : Regular status updates will be communicated via social media, including the bloom announcement. In addition, we will be inviting followers to submit their nickname suggestions for this particular plant throughout the blooming period using the hash tag #MobotTitan.   Email: We plan two mailings to our friends and members; one tonite to promote the flowering and provide some background on the plant, and an announcement to be released once the plant starts to open up inviting the public to come see it day and night viewing.     Photos from 2012 can be found at http://www.flickr.com/search/[email protected]&q=titan%20arum   A time lapse camera has been placed on the titan, and will remain throughout.     Thanks to each and every one of you who have worked so hard to make this very exciting titan bloom campaign a success!   Holly Holly Berthold  • Public Information Officer • Missouri Botanical Garden Mail: P.O. Box 299, St. Louis, MO 63166-0299 • Street: 4344 Shaw Blvd., St. Louis, MO 63110 Phone: (314) 577-5141 •  Web: www.mobot.org The Takeaways : The Takeaways Media response actually gained as the years went by New “hooks” helped keep the momentum strong St. Louis Post and other mainstreams stayed engaged while other smaller and further away regional coverage gained Make a point of recording who was really keen on the story and re-pitch as inside info as soon as you learn of the possible bloom The Return of the Titan!: The Return of the Titan! Amorphophallus titanum A USBG Mission Driven Marketing Success : Amorphophallus titanum A USBG Mission Driven Marketing Success PowerPoint Presentation: Previously displayed Amorphophallus titanum : 2003 2005 2007

Related presentations


Other presentations created by csimkovich

AES Lunch_Presentation 2 of 2
15. 07. 2014
0 views

AES Lunch_Presentation 2 of 2

AES Lunch_Presentation 1 of 2
15. 07. 2014
0 views

AES Lunch_Presentation 1 of 2

APGA Overview
23. 09. 2014
0 views

APGA Overview

Session 2 Fundraising Sucess
23. 09. 2014
0 views

Session 2 Fundraising Sucess

Gould_APGA
22. 10. 2014
0 views

Gould_APGA

Traucht_APGA
22. 10. 2014
0 views

Traucht_APGA

HeritageWinterthur
22. 10. 2014
0 views

HeritageWinterthur

APGA2014Winterthur
22. 10. 2014
0 views

APGA2014Winterthur

SBBG APGA Historic Landscapes
22. 10. 2014
0 views

SBBG APGA Historic Landscapes

Conrad Session 5 Collections-CBD
13. 11. 2014
0 views

Conrad Session 5 Collections-CBD

Kinard Session 5 Collections-CBD
13. 11. 2014
0 views

Kinard Session 5 Collections-CBD

Intro Session 5 Collections-CBD
13. 11. 2014
0 views

Intro Session 5 Collections-CBD

Husby Session 5 Collections-CBD
13. 11. 2014
0 views

Husby Session 5 Collections-CBD

APGA 2015 Tourism Panel FINAL
10. 08. 2015
0 views

APGA 2015 Tourism Panel FINAL