marketing process

Information about marketing process

Published on August 18, 2007

Author: jameel

Source: authorstream.com

Content

Slide1:  MARKETING PROCESS The Marketing process of a company typically involves identifiying the viable andamp; Potential marketing opportunities in the environment, developing strategies to effectively utilize these opportunities, evolving suitable marketing strategies, and supervising the implementation of these marketing efforts. TRADITIONALLY , MARKETING HAS BEEN DONE ON THE BASIS OF THE PRODUCTION CONCEPT, WHERE A PRODUCT IS MADE AND PUSHED IN TO THE MARKET WITHOUT CONSIDERING THE CUNSUMER PERCEPTIONS AND ATTITUDES Slide2:  Value delivery sequence According to Michal J Lanning and Edward G Michaels of McKinsey, there are two types of value delivery sequences, one focusing on the product and other focusing on the customer. Products Product design Getting The Raw material Mfg. the product Fix cost Of product Adverti sement Saling the product to Consumer andamp; provideing after sales service The value delivery sequence Concentrating on the customer, focus on the marketing process, where Value is created and deliver to Customer. Slide3:  STEPS IN THE PLANNING PROCESS ANALYZING THE MARKETING OPPORTUNITIES DEVELOPING MARKETING STRATEGY PLANNING MARKETING PROGRAMS MANAGING THE MARKETING EFFORTS

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