Published on May 5, 2010
Slide 2: “WE THINK DIFFERENT & WE DO BETTER”. DUKE GROUP PRESENTED BY THE PRESENTATION THE PRESENTATION PRESENTED BY DUKE GROUP “WE THINK DIFFERENT & WE DO BETTER”. Slide 3: Market coverage Concern for customers. Product line Channel Auto finance facility Services Export Cost advantage Scale of operation Technology Overall resources Slide 4: STEPS OF MARUTI SUZUKI TOWARDS SUCCESS MARUTI HAS SHOWN THE MOST CONSISTANT GROWTH IN AUTO SECTOR MARUTI expert rate Slide 8: BCG MATRIX Slide 9: Segmentation Age Gender Income Targeting Age group 25-40 Male Managers, entrepreneurs, professionals (5-6 years work ex) People looking to upgrade from 2-wheeler/compact car to mid-size (Premium Car) segment Income (> Rs.40000) Positioning Sporty Performance Crafted for comfort Loaded with Gizmos Engineered for Safety Slide 10: BEST Slide 11: THANKYOU!!!!!!!!!