mercedesPRES

Information about mercedesPRES

Published on November 21, 2007

Author: Mudki

Source: authorstream.com

Content

Mercedes-Benz:  Mercedes-Benz Cara Kopcinski Joel Nance Michelle Smith Melissa Pimental Rita Zurlo Introduction:  Introduction SWOT Analysis:  SWOT Analysis Strengths:  Strengths SUV bumper 80% still on the road Resale value Roadside assistance Doubling efforts Fuel cell research Weakness:  Weakness JIT Waiting list Building time Opportunities:  Opportunities Professional sport sponsorship Joint Venture Maybach design concept Threats:  Threats Little to no experience Entrance to new market Competitors Situational Analysis:  Situational Analysis General External Environment:  General External Environment Lower costing cars (Economic) New class of cars, new age group (Demo) Size of car in Japan and Europe (Global) Taxes for U.S. and Japan on “Larger” luxury cars (Political/Legal) Safety features in innovation (Technical) New plant, new team, new product, new way of doing things (Sociocultural) Industry Analysis:  Industry Analysis Sales will be effected by taxes in U.S. and Japan Japan discourage larger cars, leaving more room for competition to more into the market Competitor Analysis:  Competitor Analysis Top Ten Luxury Cars 1. Cadillac 6. Volvo 2. Lincoln 7. Mercedes 3. Acura 8 . Infiniti 4. Lexus 9. Saab 5. BMW 10. Jaguar Slide12:  Cadillac (GM) Concentric diversification Introduction of new cars (e.g. Catera) Slide13:  Lincoln (Ford) Product development Attract satisfied customers with improved products (e.g. Mark VIII) Slide14:  Acura (Honda) Focus diversification “To build the snob appeal needed to sell luxury performance cars in the United States” (e.g. Legend and Integra) Slide15:  Lexus (Toyota) Low cost/ differentiation “Relentless pursuit of perfection” Sticker prices considerably below other luxury cars Slide16:  BMW Most direct competitor Market development luxury small car market with less expensive sub-compact model Slide17:  Infiniti (Nissan) Horizontal diversification Overnight loan car Car cleaned inside and outside Gas tank filled Internal Analysis:  Internal Analysis Technology and innovation (Support act.) All operations are in the same plant. (Primary act.) Body Paint Assembly Core Competencies:  Core Competencies Symbol Name Innovation Strategies:  Strategies Differentiation Cost Leadership Product Development Conclusion:  Conclusion

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