MIS youtube powerpoint

Information about MIS youtube powerpoint

Published on July 25, 2014

Author: garytano

Source: authorstream.com


Power in Information: Using IT to monetize data Power in Information Introduction: “To what extend can IT be used to monetize data?” We live in a period of time where technology has replaced many human tasks with automation systems and well established frameworks With technology, come consequences, either positive or negative Monetizing Data  Is it unethical? To what extent can IT be used to monetize data? Introduction AEREO: Aereo: Tech based company in NYC System designed to watch live over-the-air TV & time shifted streams via internet connected device AEREO Problem: Subscribers are charged service fee for the convenience Redistribution of content without paying content provider a fee Is it ethical to benefit from free services by monetizing IT framework? Solution: Pay redistribution fee to the broadcasters and incur added cost to Aereo’s subscribers Automatic content recognition: Automatic content recognition ACR Technology Automatic Content Recognition Audio/Video fingerprinting (think Shazaam app) Viable research tool for programmers  ability to monitor content viewership Uses: Selective ads ACR can detect specific shows played by recognizing audio/video and plays specific ads targeted for specific shows (even pre-recorded shows) Interactive TV features ACR can be used as an interactive platform for consumers Automatic content recognition: Automatic content recognition Conventional method: Stratified sampling Imbedding measurement tools in houses to facilitate Statistics used to represent population ACR method: Smart TV’s with built in microphone/camera allows for ACR to detect human presence 100% representation of population Benefit for programmers  passive audience measurement Question: Is it ethical to monitor viewership behavior of all potential households? Does benefit of data monitoring exceed privacy concerns? Is it ethical to monetize the data? When considering IS…: Who gains power? Who loses power? What are the intended consequences? What are some unintended consequences? When considering IS… COnclusion: COnclusion Information System is value-neutral Systems restructure the flow and control of information Human execution influences outcome ie ; positive or negative Answering the 4 basic questions enables foresight to address potential ethical problems  thus increasing success of IS implementation

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