Mobile Technology for Social Change

Information about Mobile Technology for Social Change

Published on February 5, 2008

Author: Biaggia

Source: authorstream.com

Content

Cellphones for social change Highway Africa Mobile Technology & the future of Journalism :  Cellphones for social change Highway Africa Mobile Technology & the future of Journalism Dr Peter Benjamin Cell-Life Slide2:  Phenomenal growth of Cellphones / mobile tech Applications of cellphones Cellphones for HIV mobilisation Slide3:  Global Mobile Stats Over 2.5 billion global mobile users 2 billion+ use GSM 800 million new phones sold in 2006 China 300m+ users Africa Huge growth everywhere 200m+ mobile users Mostly GSM Biggest markets South Africa (32m), Nigeria (27m), Egypt and Morocco ~ 88% prepaid 3G/3.5G high speed access in many countries Data/SMS is 5% of network revenue In SA: 2/3 of all in SA have a cellphone! ~ 3/4 of youth & adults Global Mobile Stats Slide4:  Phones now have WiFi, scanners, Bluetooth, TV, GPS, ‘iPods’ built in New, Smart Cellphones = New Services From Cellphones…. Slide5:  Phones now have WiFi, scanners, Bluetooth, TV, GPS, ‘iPods’ built in New, Smart Cellphones = New Services To Smartphones Slide6:  Music Downloads Picture Downloads Games Competitions Mobile TV Interactive TV (eg Voting for Idols) Banking via cellphone Search Engines Payment services etc Market Research Government services Social Networking (MxIt, Facebook, MySpace etc) Location Services Yellow Pages Tracking services News alerts Financial Info and Alerts Mobile Services in SA M-Commerce (e-commerce+ via mobile) Slide7:  A 2005 study by the Centre for Economic Policy Research found increased rates of economic growth in developing countries with high mobile phone penetration. Mobile communications is expanding economic opportunity for many who have been left out. M-banking in Africa and parts of Asia is huge growth area identified by GSM Association and World Bank: Provides banking services to non-banked in rural areas Remittances by migrant workers to family M-Psella (Kenya); Wizzit (SA); MTN Banking (SA); CellPay (Africa) Market Reports Pension schemes Insurance Economic Empowerment Slide8:  OneWorld UK, Mobile for Good, Kenyan job finder via SMS launched in 2006 Subscribe to receive job listings and health info. Support from the Vodafone Group Foundation US$0.09 per SMS received. Over 60,000 people have secured jobs Up to 85% of local residents had access to mobiles through friends and family members. Access community news postings and health information Economic Empowerment shareideas.org Slide9:  Money Flows Using PR ShortCodes WASP NGO Network Subscriber R10 = R5 + R1 + R4.00 Example: R10 Donations to an NGO Slide10:  HIV/AIDS education and awareness in India “Freedom HIV/AIDS” created four free mobile games. Safety Cricket features balls in the form of safety symbols such as condoms and a faithful partner. Team members must protect themselves from risks such as infected syringes. 10 million game sessions downloaded. In 2006 partnered with Hivos, NGO through "Africa Reach Program" Adapted using local characters and stories for use in Uganda, Tanzania, Kenya, Malawi, Mozambique, and Namibia. Health Slide11:  SEXINFO (San Francisco) SMS to get a simple message to get information on sexually transmitted diseases, birth control, and how to effectively communicate with a partner. Targets 12- to 24-year-olds SMSs are written in a way that appeals to youth “it’s ur choice to have sex or not get informed before u decide.” Each response includes the contact information of a service agency Sexinfo (USA) Slide12:  Télécoms sans Frontières (TSF), Humanitarian organization able to dispatch telecom experts anywhere in the world within 48 hours of a catastrophe. TSF deployed to Sri Lanka, Thailand, and Indonesia after Tsunami Provide UN, NGO, and government responders with reliable voice, Internet, fax, and video connections using satellite, WiFi, and GSM equipment. TSF is supported by some of the biggest companies of the telecoms industry. The Vodafone Group Foundation has been actively supporting TSF since 2002. Humanitarian Relief Slide13:  Cellphones used in election monitoring. Monitor Referendum in Montenegro for irregularities; also in Kenya Nigerian elections in April 2007 Network of Mobile Election Monitors (NMEM) Advocacy & Civic Engagement Three well known facts of SA :  Three well known facts of SA Highest number of HIV+ people in the world One of the most unequal countries in the world – so most People Living With AIDS do not get adequate treatment & support Best technical infrastructure in Africa, especially large cellphone usage Massive potential to use ICTs, especially GSM cellphones, to directly provide communications & info services to People Living With HIV Slide15:  INFORMATION NEED: “Treatment Literacy”, ARV access sites, counseling, Nutrition, OI, sexual practice advice, grants, childcare ? ? ? ? ? ? ? ? Slide16:  INFORMATION PROVIDERS: Soul City (TV drama, comics); Mindset (Sat TV); LoveLife (billboards); Khomanani, HIV-911(callcentre); DoH, UNAIDS, TAC, CHMT, dozens of NGOs INFORMATION NEED: “Treatment Literacy”, ARV access sites, counseling, Nutrition, OI, sexual practice advice, grants, childcare ? ? ? ? ? ? ? ? Slide17:  INFORMATION PROVIDERS: Soul City (TV drama, comics); Mindset (Sat TV); LoveLife (billboards); Khomanani, HIV-911(callcentre); DoH, UNAIDS, TAC, CHMT, dozens of NGOs INFORMATION NEED: “Treatment Literacy”, ARV access sites, counseling, Nutrition, OI, sexual practice advice, grants, childcare CELLPHONE MEDIATED INTERACTIVE CHANNEL Potential Projects & Developments:  Potential Projects & Developments Project not technology, but social usage Link with other organisations: Phoneshops, Telecentres, TAC branches, Clinics … local support Aim for “free at the point of use” Use ‘Please call me’ Language (English, Nguni, Sotho, Afrikaans) “MXIT for the masses” Platform for HIV Community to communicate Slide19:  Mass Channel Info producers: DoH, TAC, LoveLife, Soul City, HIV-911, CHMT … Service providers: Link to health system, Counseling, Self-help, welfare … Cellphone Mass Channel for HIV Community TYPE OF SERVICES Receive info Interaction in organisation Peer-peer / self-help chat Wiki-type collaboration Social network Blog / vlog … Voice SMS GPRS J2ME WAP Video Technology & functionality:  Technology & functionality Ultimate aim: however people can use phone, they can use the system. Tech: Voice, SMS, USSD, GPRS, WAP(2), video … SMS FAQ of HIV (like Exact Mobile) Chat & Counseling (MXIT, National AIDS helpline) Location specific (nearest ARV clinic, VCT site …) “Cut down video” via GPRS (Beat IT, Soul City) Functionality (2) :  Functionality (2) Organisational links SMS reports from branches TLP information Extending democracy “Narrowcasting”: demographic filter to specific audience Survey tool directly of HIV+ people Cellphone games (Soul City) Functional issues (3):  Functional issues (3) How cute can we get with voice (illiterate)? Audio menus & downloads Push-To-Talk IVR Text to Speech (CSIR) In future: WAP Full video Partners & issues :  Partners & issues In discussion with: Khomanani, DoH, Mindset, TAC, Soul City, CHMT, HIV-911, Christian AIDS Network, SABCOHA, AIDS Consortium, Soul Beat, National AIDS Helpline (LifeLine) Year 1: 2 pilots TAC in Western Cape Unsure – rural, Steering Group to decide Years 2 & 3: Wider rollout to national Slide24:  Corporates put the SELL into SELLPHONE Slide25:  Corporates put the SELL into SELLPHONE Individual consumer services put the SELF into SELF-PHONES Slide26:  Corporates put the SELL into SELLPHONE Individual consumer services put the SELF into SELF-PHONES Mobile is … Cellphone against sexual violence:  Cellphone against sexual violence ¾ of all youth & adults have a cellphone Cellphone could be pre-programmed to be a “panic button” E.g. if emergency, press ‘9’ for 5 seconds Sends a ‘Please call me’ (free) to system Alerts police (location specific) Calls women back (counselor or automatic) Create 1,000s of ‘Rape-safe’ zones Slide28:  Corporates put the SELL into SELLPHONE Individual consumer services put the SELF into SELF-PHONES Mobile is … MOBILISE Slide29:  Thank You! Peter Benjamin Cell-Life 082 829 3353 [email protected]

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